Coffee traces its origins to Ethiopia. It spread from Africa to the Arabian Peninsula in the 15th century and then to Europe in the 17th century. There are two main species of coffee - Arabica and Robusta. The process of getting coffee from seed to cup involves growing the coffee plant, harvesting the cherries, processing the cherries, drying and milling the beans, exporting, tasting, roasting, grinding, and brewing. Each step is important for producing high quality coffee.
Why coffee is an Italian matter?
History of Coffee
information about coffee plantation
full information about brewing coffee
types of brewing
differences Between Robusta & Arabica Coffee
More information please visit www.bevexperts.com
this deck continues my tradition of training step-by-step guides that give you the exact information I’ve used to run my introduction to coffee class. That includes references like :
Coffee Origins . Biology of coffee plant . Coffee’s Growing Region . Coffee's Journey . Current Coffee Industry . Coffee origin . How coffee is traded . Species . Varieties . cultivar . Harvesting . Processing . Processing Flavor Description . Quality Control . Roast Process . effect on taste . Roasting graph . Different roast style . storage . Coffee freshness . Humans Senses . Taste . SCA Flavor Wheel . Effect of geographical position on coffee flavor . Cupping . How to do coffee cupping . Brew methods . Brewing parameters . Filter material . Coffee extraction definition . Water Quality . What is Specialty Coffee / Organizations in Specialty Coffee / waves /.
Why coffee is an Italian matter?
History of Coffee
information about coffee plantation
full information about brewing coffee
types of brewing
differences Between Robusta & Arabica Coffee
More information please visit www.bevexperts.com
this deck continues my tradition of training step-by-step guides that give you the exact information I’ve used to run my introduction to coffee class. That includes references like :
Coffee Origins . Biology of coffee plant . Coffee’s Growing Region . Coffee's Journey . Current Coffee Industry . Coffee origin . How coffee is traded . Species . Varieties . cultivar . Harvesting . Processing . Processing Flavor Description . Quality Control . Roast Process . effect on taste . Roasting graph . Different roast style . storage . Coffee freshness . Humans Senses . Taste . SCA Flavor Wheel . Effect of geographical position on coffee flavor . Cupping . How to do coffee cupping . Brew methods . Brewing parameters . Filter material . Coffee extraction definition . Water Quality . What is Specialty Coffee / Organizations in Specialty Coffee / waves /.
Coffee is a beverage brewed from the seed (bean) of the Coffea plant. More than half of all Americans over the age of 18 drink coffee every day. Americans average 3 cups a day and spend about $40 billion a year on their coffee.
In Ethiopia, they tell the story of Kaldi the goat herder who saw his goats become energized by eating berries from a tree. The legend has it that Kaldi tried the same berries and experienced the same effect.
https://youtu.be/_GKsnxREr84
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129Roger.docxdurantheseldine
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129
Rogers’s classic study on the diffusion of innovation helps explain how products are adopted
over time by different adopter categories. The adoption process that consumers go through can
be divided into a multistage hierarchy of effects. Rogers’s findings concerning the characteris-
tics of innovations can also help marketers successfully launch new products in global markets.
Research has suggested that Asian adopter categories differ from those found in the Western
model. An awareness of environmental sensitivity can help marketers determine whether con-
sumer and industry products must be adapted to the needs of different markets.
Discussion Questions
4-1. What are some of the elements that make up culture? How do these find expression in
your native culture?
4-2. What is the difference between a low-context culture and a high-context culture? Name
a country that is an example of each type and offer evidence for your answer.
4-3. How can Hofstede’s cultural typologies help Western marketers better understand Asian
culture?
4-4. Briefly explain the social research of Everett Rogers on the topics of diffusion of
innovation, characteristics of innovations, and adopter categories. How does the
adoption process in Asia differ from the traditional Western model?
CASE 4-1 Continued (refer to page 107)
Coffee Culture Around the World
Coffee’s Global Supply Chain
Coffee has become a key export commodity for developing nations
located along the equator. The two top coffee-growing countries,
Brazil and Vietnam, produce about half of the world’s supply of
beans. Rounding out the top five producers are Colombia, Indone-
sia, and Ethiopia.
Ethiopia is Africa’s biggest coffee producer and coffee is its number
1 export; domestic demand for this beverage is also strong. Uganda
is another important producer, but Uganda is a nation of tea drinkers,
so most of its coffee is exported. Governments in Uganda, Ethiopia,
and other Africa nations impose strict penalties on farmers who ignore
guidelines for producing quality beans.
There are approximately 100 different species of coffee trees. Cof-
fee is somewhat unique in that large-scale industrial farm production
is not possible. Coffee trees grow best on mountains at low altitudes
with exposure to full sun as well as shade. The trees begin flowering
following seasonal rainfall. Each flower, in turn, yields a fruit known
as a “cherry” that turns red when it is ripe; each cherry contains two
seeds. Picking is a highly labor-intensive activity. “Green coffee” is the
term for coffee seeds that have been extracted from the cherry but
not yet roasted.
The two most important coffee bean varieties are Arabica and
robusta. Coffee made from Arabica beans has a sweeter, less bitter
taste. By contrast, the robusta bean yields coffee that is less aromatic
but higher in caffeine. Vietnam is the leading exporter of robusta coffe.
Price dependence in the coffee markets of Brazil,Ecuador and India: A copula ...Dimitrios Makansi
This study investigates the price dependence between coffee varieties, namely Arabica and Robusta, in Brazil, Ecuador and India at the farm gate level. For this reason, it utilizes monthly farm data on coffee between the two varieties and the copula methodology. The empirical results suggest that positive or negative shocks in the prices of the two coffee species in Brazil will not be transmitted, even though overall dependence is quite considerable. The picture is different in Ecuador and India where the overall dependence is relatively low but there is some degree of symmetric and asymmetric tail price dependence respectively.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Coffee is a beverage brewed from the seed (bean) of the Coffea plant. More than half of all Americans over the age of 18 drink coffee every day. Americans average 3 cups a day and spend about $40 billion a year on their coffee.
In Ethiopia, they tell the story of Kaldi the goat herder who saw his goats become energized by eating berries from a tree. The legend has it that Kaldi tried the same berries and experienced the same effect.
https://youtu.be/_GKsnxREr84
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129Roger.docxdurantheseldine
cHAPTER 4 • SOcIAL ANd cuLTuRAL ENVIRONMENTS 129
Rogers’s classic study on the diffusion of innovation helps explain how products are adopted
over time by different adopter categories. The adoption process that consumers go through can
be divided into a multistage hierarchy of effects. Rogers’s findings concerning the characteris-
tics of innovations can also help marketers successfully launch new products in global markets.
Research has suggested that Asian adopter categories differ from those found in the Western
model. An awareness of environmental sensitivity can help marketers determine whether con-
sumer and industry products must be adapted to the needs of different markets.
Discussion Questions
4-1. What are some of the elements that make up culture? How do these find expression in
your native culture?
4-2. What is the difference between a low-context culture and a high-context culture? Name
a country that is an example of each type and offer evidence for your answer.
4-3. How can Hofstede’s cultural typologies help Western marketers better understand Asian
culture?
4-4. Briefly explain the social research of Everett Rogers on the topics of diffusion of
innovation, characteristics of innovations, and adopter categories. How does the
adoption process in Asia differ from the traditional Western model?
CASE 4-1 Continued (refer to page 107)
Coffee Culture Around the World
Coffee’s Global Supply Chain
Coffee has become a key export commodity for developing nations
located along the equator. The two top coffee-growing countries,
Brazil and Vietnam, produce about half of the world’s supply of
beans. Rounding out the top five producers are Colombia, Indone-
sia, and Ethiopia.
Ethiopia is Africa’s biggest coffee producer and coffee is its number
1 export; domestic demand for this beverage is also strong. Uganda
is another important producer, but Uganda is a nation of tea drinkers,
so most of its coffee is exported. Governments in Uganda, Ethiopia,
and other Africa nations impose strict penalties on farmers who ignore
guidelines for producing quality beans.
There are approximately 100 different species of coffee trees. Cof-
fee is somewhat unique in that large-scale industrial farm production
is not possible. Coffee trees grow best on mountains at low altitudes
with exposure to full sun as well as shade. The trees begin flowering
following seasonal rainfall. Each flower, in turn, yields a fruit known
as a “cherry” that turns red when it is ripe; each cherry contains two
seeds. Picking is a highly labor-intensive activity. “Green coffee” is the
term for coffee seeds that have been extracted from the cherry but
not yet roasted.
The two most important coffee bean varieties are Arabica and
robusta. Coffee made from Arabica beans has a sweeter, less bitter
taste. By contrast, the robusta bean yields coffee that is less aromatic
but higher in caffeine. Vietnam is the leading exporter of robusta coffe.
Price dependence in the coffee markets of Brazil,Ecuador and India: A copula ...Dimitrios Makansi
This study investigates the price dependence between coffee varieties, namely Arabica and Robusta, in Brazil, Ecuador and India at the farm gate level. For this reason, it utilizes monthly farm data on coffee between the two varieties and the copula methodology. The empirical results suggest that positive or negative shocks in the prices of the two coffee species in Brazil will not be transmitted, even though overall dependence is quite considerable. The picture is different in Ecuador and India where the overall dependence is relatively low but there is some degree of symmetric and asymmetric tail price dependence respectively.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
2. SCOPE
• Introduction
• What is Coffee.
• History of Coffee.
• 10 Steps from Seed to Cup
• Open Forum
• Conclusion
3. What is Coffee?
• Coffee traces its origin to a genus of plants
known as Coffea. Within the genus there
are over 500 genera and 6,000 species of
tropical trees and shrubs. Experts estimate
that there are anywhere from 25 to 100
species of coffee plants.
• The genus was first described in the 18th
century by the Swedish botanist, Carolus
Linneaus, who also described Coffea
Arabica in his Species Plantarum in 1753.
Botanists have disagreed ever since on the
exact classification, since coffee plants can
range widely. They can be small shrubs to
tall trees, with leaves from one to 16 inches
in size, and in colors from purple or yellow
to the predominant dark green.
• In the commercial coffee industry, there are
two important coffee species — Arabica and
Robusta
4. History of Coffee
No one knows exactly how or when coffee was discovered, though there are many legends about its
origin.
An Ethiopian Legend. Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on
the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered the potential of these beloved beans. As
word moved east and coffee reached the Arabian peninsula, it began a journey which would bring these beans across the
globe.
The Arabian Peninsula. Coffee cultivation and trade began on the Arabian Peninsula. By the 15th century, coffee
being grown in the Yemeni district of Arabia and by the 16th century it was known in Persia, Egypt, Syria, and Turkey.
With thousands of pilgrims visiting the holy city of Mecca each year from all over the world, knowledge of this “wine of
Araby” began to spread.
Coffee Comes to Europe. European travelers to the Near East brought back stories of an unusual dark black
beverage. By the 17th century, coffee had made its way to Europe and was becoming popular across the continent. By
the mid-17th century, there were over 300 coffee houses in London, many of which attracted like-minded patrons,
including merchants, shippers, brokers and artists. Many businesses grew out of these specialized coffee houses. Lloyd's
of London, for example, came into existence at the Edward Lloyd's Coffee House.
The New World. In the mid-1600's, coffee was brought to New Amsterdam, later called New York by the British.
Though coffee houses rapidly began to appear, tea continued to be the favored drink in the New World until 1773, when
the colonists revolted against a heavy tax on tea imposed by King George III. The revolt, known as the Boston Tea Party,
would forever change the American drinking preference to coffee.
Plantations Around the World. As demand for the beverage continued to spread, there was fierce competition
to cultivate coffee outside of Arabia. The Dutch finally got seedlings in the latter half of the 17th century. Their first
attempts to plant them in India failed, but they were successful with their efforts in Batavia, on the island of Java in what
is now Indonesia. The plants thrived and soon the Dutch had a productive and growing trade in coffee. They then
5. History of Coffee
Coming to the Americas
• In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King Louis XIV of
France. The King ordered it to be planted in the Royal Botanical Garden in Paris. In 1723, a young
naval officer, Gabriel de Clieu obtained a seedling from the King's plant. Despite a challenging
voyage — complete with horrendous weather, a saboteur who tried to destroy the seedling, and a
pirate attack — he managed to transport it safely to Martinique.
• Once planted, the seedling not only thrived, but it’s credited with the spread of over 18 million coffee
trees on the island of Martinique in the next 50 years. Even more incredible is that this seedling was
the parent of all coffee trees throughout the Caribbean, South and Central America.
• The famed Brazilian coffee owes its existence to Francisco de Mello Palheta, who was sent by the
emperor to French Guiana to get coffee seedlings. The French were not willing to share, but the
French Governor's wife, captivated by his good looks, gave him a large bouquet of flowers before he
left— buried inside were enough coffee seeds to begin what is today a billion-dollar industry.
• Missionaries and travelers, traders and colonists continued to carry coffee seeds to new lands, and
coffee trees were planted worldwide. Plantations were established in magnificent tropical forests and
on rugged mountain highlands. Some crops flourished, while others were short-lived. New nations
were established on coffee economies. Fortunes were made and lost. By the end of the 18th century,
coffee had become one of the world's most profitable export crops. After crude oil, coffee is the most
sought commodity in the world.
6. 10 Steps from Seed to Cup
1. Planting
A coffee bean is actually a seed. When dried,
roasted and ground, it’s used to brew coffee. If
the seed isn’t processed, it can be planted and
grow into a coffee tree.
Coffee seeds are generally planted in large
beds in shaded nurseries. The seedlings will be
watered frequently and shaded from bright
sunlight until they are hearty enough to be
permanently planted. Planting often takes place
during the wet season, so that the soil remains
moist while the roots become firmly established.
Young coffee
plants
7. 10 Steps from Seed to Cup
2. Harvesting the Cherries
Depending on the variety, it will take approximately 3 to 4 years for the newly
planted coffee trees to bear fruit. The fruit, called the coffee cherry, turns a
bright, deep red when it is ripe and ready to be harvested. There is typically one
major harvest a year. In countries like Colombia, where there are two flowerings
annually, there is a main and secondary crop.
In most countries, the crop is picked by hand in a labor-intensive and difficult
process, though in places like Brazil where the landscape is relatively flat and the
coffee fields immense, the process has been mechanized. Whether by hand or
by machine, all coffee is harvested in one of two ways.
Strip Picked: All of the cherries are stripped off of the branch at one time, either
by machine or by hand.
Selectively Picked: Only the ripe cherries are harvested, and they are picked
individually by hand. Pickers rotate among the trees every eight to 10 days,
choosing only the cherries which are at the peak of ripeness. Because this kind of
harvest is labor intensive and more costly, it is used primarily to harvest the finer
Arabica beans.
A good picker averages approximately 100 to 200 pounds of coffee cherries a
day, which will produce 20 to 40 pounds of coffee beans. Each worker's daily
haul is carefully weighed, and each picker is paid on the merit of his or her work.
The day's harvest is then transported to the processing plant..
Coffee cherries from the
tree
8. 10 Steps from Seed to Cup
3. Processing the Cherries
Once the coffee has been picked, processing must begin as quickly as possible to prevent fruit
spoilage. Depending on location and local resources, coffee is processed in one of two ways:
The Dry Method is the age-old method of processing coffee, and still used in many countries
where water resources are limited. The freshly picked cherries are simply spread out on huge
surfaces to dry in the sun. In order to prevent the cherries from spoiling, they are raked and
turned throughout the day, then covered at night or during rain to prevent them from getting
wet. Depending on the weather, this process might continue for several weeks for each batch
of coffee until the moisture content of the cherries drops to 11%.
The Wet Method removes the pulp from the coffee cherry after harvesting so the bean is dried
with only the parchment skin left on. First, the freshly harvested cherries are passed through a
pulping machine to separate the skin and pulp from the bean.
Then the beans are separated by weight as they pass through water channels. The lighter
beans float to the top, while the heavier ripe beans sink to the bottom. They are passed
through a series of rotating drums which separate them by size.
After separation, the beans are transported to large, water-filled fermentation tanks.
Depending on a combination of factors -- such as the condition of the beans, the climate and
the altitude -- they will remain in these tanks for anywhere from 12 to 48 hours to remove the
slick layer of mucilage (called the parenchyma) that is still attached to the parchment. While
resting in the tanks, naturally occurring enzymes will cause this layer to dissolve.
When fermentation is complete, the beans feel rough to the touch. The beans are rinsed by
going through additional water channels, and are ready for drying.
Processing Cherries
9. 10 Steps from Seed to Cup
4. Drying the Beans
If the beans have been processed by the wet method,
the pulped and fermented beans must now be dried to
approximately 11% moisture to properly prepare them
for storage.
These beans, still inside the parchment envelope (the
endocarp), can be sun-dried by spreading them on
drying tables or floors, where they are turned
regularly, or they can be machine-dried in large
tumblers. The dried beans are known as parchment
coffee, and are warehoused in jute or sisal bags until
they are readied for export.
Coffee cherries on the sun
10. 10 Steps from Seed to Cup
5. Milling the Beans
Before being exported, parchment coffee is processed in the following manner:
Hulling machinery removes the parchment layer (endocarp) from wet processed
coffee. Hulling dry processed coffee refers to removing the entire dried husk —
the exocarp, mesocarp and endocarp — of the dried cherries.
Polishing is an optional process where any silver skin that remains on the beans
after hulling is removed by machine. While polished beans are considered
superior to unpolished ones, in reality, there is little difference between the two.
Grading and Sorting is done by size and weight, and beans are also reviewed for
color flaws or other imperfections.
Beans are sized by being passed through a series of screens. They are also sorted
pneumatically by using an air jet to separate heavy from light beans.
Typically, the bean size is represented on a scale of 10 to 20. The number
represents the size of a round hole's diameter in terms of 1/64's of an inch. A
number 10 bean would be the approximate size of a hole in a diameter of 10/64
of an inch, and a number 15 bean, 15/64 of an inch.
Finally, defective beans are removed either by hand or by machinery. Beans that
are unsatisfactory due to deficiencies (unacceptable size or color, over-fermented
beans, insect-damaged, unhulled) are removed. In many countries, this process is
done both by machine and by hand, ensuring that only the finest quality coffee
beans are exported.
Processing coffee beans
11. 10 Steps from Seed to Cup
6. Exporting the Beans
The milled beans, now referred to as
green coffee, are loaded onto ships in
either jute or sisal bags loaded in
shipping containers, or bulk-shipped
inside plastic-lined containers.
World coffee production for 2015/16
is forecast to be 152.7 million 60-kg
bags, per data from the USDA Foreign
Agriculture Service.
Exporting Beans
12. 10 Steps from Seed to Cup
7. Tasting the Coffee
Coffee is repeatedly tested for quality and taste. This process is referred to
as cupping and usually takes place in a room specifically designed to
facilitate the process.
First, the taster — usually called the cupper — evaluates the beans for their
overall visual quality. The beans are then roasted in a small laboratory
roaster, immediately ground and infused in boiling water with carefully-
controlled temperature. The cupper noses the brew to experience its
aroma, an essential step in judging the coffee's quality.
After letting the coffee rest for several minutes, the cupper breaks the crust
by pushing aside the grounds at the top of the cup. Again, the coffee is
nosed before the tasting begins.
To taste the coffee, the cupper slurps a spoonful with a quick inhalation.
The objective is to spray the coffee evenly over the cupper's taste buds, and
then weigh it on the tongue before spitting it out.
Samples from a variety of batches and different beans are tasted daily.
Coffees are not only analyzed to determine their characteristics and flaws,
but also for the purpose of blending different beans or creating the proper
roast. An expert cupper can taste hundreds of samples of coffee a day and
still taste the subtle differences between them.
Cupping coffee at origin
13. 10 Steps from Seed to Cup
8. Roasting the Coffee
Roasting transforms green coffee into the aromatic brown beans
that we purchase in our favorite stores or cafés. Most roasting
machines maintain a temperature of about 550 degrees Fahrenheit.
The beans are kept moving throughout the entire process to keep
them from burning.
When they reach an internal temperature of about 400 degrees
Fahrenheit, they begin to turn brown and the caffeol, a fragrant oil
locked inside the beans, begins to emerge. This process called
pyrolysis is at the heart of roasting — it produces the flavor and
aroma of the coffee we drink.
After roasting, the beans are immediately cooled either by air or
water. Roasting is generally performed in the importing countries
because freshly roasted beans must reach the consumer as quickly
as possible.
Batch coffee roasting
14. 10 Steps from Seed to Cup
9. Grinding Coffee
The objective of a proper grind is to get the most flavor in a cup of
coffee. How coarse or fine the coffee is ground depends on the
brewing method.
The length of time the grounds will be in contact with water
determines the ideal grade of grind Generally, the finer the grind,
the more quickly the coffee should be prepared. That’s why coffee
ground for an espresso machine is much finer than coffee brewed in
a drip system.
Espresso machines use 132 pounds per square inch of pressure to
extract coffee.
We recommend taking a moment to examine the beans and smell
their aroma — in fact, the scent of coffee alone has been shown to
have energizing effects on the brain.
Coffee Grinding
15. 10 Steps from Seed to Cup
10. Brewing Coffee
To master how to brew coffee, use any
available guide for tips and methods on
how to make the perfect cup for any
preference. Enjoy!
Brew Coffee