At Coffee Lab Microroasters, in particular, we recognized and emphasized in every way, first of all the so-called "Naturalist Intelligence". It is the ability to distinguish the features of nature and distinguish the farmer, the roaster, the barista ... The brand is characterized by "Body Intelligence", which is the ability to use our body to give solutions. An integral part of the logo is ARGUS, the dog which refers to the "Emotional Intelligence", EQ, which is the ability to perceive and communicate with others' emotions. Argus is the loyal coffee specialist. Blue is the color of the water which is the key ingredient for a coffee. Brown is the color of coffee and also the earth.