2. Domestic Players Int’l Players
Incumbent Players- Coffee Kiosk Market
CCD & Barista among first to set up
Coffee Kiosks in India
Occupy over 85% of total Coffee
Kiosk market
Good pan India presence and strong
Brand Recall, especially for CCD
Big corporates have recently
entered this market, eg. HUL
Last 5 years have seen entry of
various multinational player
Priced at a Premium, have targeted
Metros & Tier 1
Better Ambience, modern equipment
Target the Premium Audience
3. Strength- Market Share, Footprint
Weakness- Perceived lack of
quality/premiumness
Opportunity- Competitive Rates attractive for
Youngsters
Threats- Competition from Multinationals
Strength- Support of Unilever Group
Weakness- Virgin territory, new to Retail
Opportunity- Establish themselves as
premium alternatives for CCD, Barista
Threats- Difficult to expand, due to non-
Franchisee model
4. Strength- Global Expertise
Weakness- Need to Adapt to
Indian taste
Opportunity- Most Coffee Lovers
unhappy with Indian outlets,
Boom in Consumption of
Premium products in India
Threats- Govt. Policies
5. Macro Factors Prevalent
Increasing Disposable Income leading
to affordability of Premium Coffee
Coffee, over the years has gained
preference over tea and other
traditional drinks
Inflation in prices of groceries, coffee
beans and other commodities
Some Political groups oppose
International Retail players and have
known to protest against them
6. Micro Factors Prevalent
Adapting to Local Taste
Sourcing talent/staff and training
them
Location and proximity of other
outlets nearby
Threat from local eateries- like
Kayani Bakery and other Cafes that
are so famous in Pune
