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Codes and conventions
 Radio adverts are usually quite short- they range from 15 to 60
seconds but the average is around 30 seconds.
 It will tell you the qualities and positives of the product it is
describing.
 It contains memorable music or a jingle to make it stick in their
mind.
 Backing music can help create an atmosphere.
 Voiceover is stereotypically a man’s voice as it is easier to tune
into and it conveys authority and dominance.
 Tone and language of the voice must relate to the target
audiences’ idiolect.
 Keep the advert consistently focussed on the right topic.
 Include key facts- date, time, names and channel.
 Persuasive language is essential.
 Sound effects

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Codes and conventions of radio adverts

  • 1. Codes and conventions  Radio adverts are usually quite short- they range from 15 to 60 seconds but the average is around 30 seconds.  It will tell you the qualities and positives of the product it is describing.  It contains memorable music or a jingle to make it stick in their mind.  Backing music can help create an atmosphere.  Voiceover is stereotypically a man’s voice as it is easier to tune into and it conveys authority and dominance.  Tone and language of the voice must relate to the target audiences’ idiolect.  Keep the advert consistently focussed on the right topic.  Include key facts- date, time, names and channel.  Persuasive language is essential.  Sound effects