For technologists, SQL Server 2012 is a treasure trove of technical goodies. A quick web search reveals a growing body of technical content detailing these technical goodies in great detail. But is someone from the business community where to ask you the question: “what’s in SQL Server 2012 for me?”, how would you respond? This session focuses on the business context for one of the key facets of this platform: Business Intelligence. The session covers common business challenges and how BI features within SQL Server and BI tools address these challenges. Session attendees will gain insight in these features and tools that enable real business users (not just over-achieving, tech savvy power users) to answer their own business questions. Chuck Whittemore is a Lead Business Consultant for Magenic Inc, with specialized knowledge in business intelligence, business performance management and SharePoint® as a business solution platform. Chuck has a hybrid skill set given his extensive background and experiences, and is equally comfortable with both business and technical aspects of technology-based solutions. Chuck has proven experience in bridging challenging business opportunities with effective business solutions. Chuck leverages techniques such as envisioning, road mapping and solutioning to identify, prioritize and develop business solutions that are uniquely designed for each client.

1. BI is for the Business
Lunch Presentation
Code Mastery Minneapolis – BI Track
Chuck Whittemore
Magenic Lead Business Consultant
chuckw@magenic.com 1

2. Impressive Array of Technical Topics
Business Intelligence Track Windows 8 Development Track
Using SSRS Reports with SSAS Cubes Introduction to the WinRT API
Data Access and Asynchronous
BI with xVelocity In-Memory Analytics
Programming for Windows Store Apps
Enabling and Managing the BI Stack in
Implementing Windows 8 Design Principles
SharePoint 2010
Data Mining with the Tools You Already
Game Development in Win8
Have
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3. That’s great, but…
• Your business customers really don’t care
• They pay attention to their pressing business challenges
• They have an insatiable appetite for answers
• They’ve grown impatient waiting for solutions
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4. Data Collaboration
Business Challenges
Data Nebula
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5. Device to discover hidden insight…
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6. Business Intelligence
BI Characteristics
• Discovered insight
• Strategic innovation
• Tactical implementation
Successful business intelligence solutions enable users to continually
discover patterns in their data that are difficult and expensive to find without BI
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7. BI Toolset
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8. BI Client Tools
Excel
The ubiquitous and familiar data analysis tool has evolved to become
the de facto BI interface
PowerPivot
Enables users to build relationships between different data sources,
publish PowerPivot workbooks to SharePoint, and be utilized by other
BI tools such as Power View for enriched analysis
Power View
Provides business users with an interactive data exploration,
visualization, and presentation experience
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9. So, what’s in BI for Business?
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10. BI Usage
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11. Bottom Line
• Answers business questions in a timely, accurate and cost
effective manner
• Bridges business strategy with daily activities in innovative and
unprecedented ways
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12. But that’s not the whole story, is it?
• The rest of the story is about YOU
• Learn and master BI tools and capabilities
• Understand your company/client’s business
• Take on the challenge to solve difficult problems
• Embrace the ability for business users to answer their own questions
• Leverage the power of partnership
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13. Thanks for your attention!
More information can be found in The Business Side of SQL Server 2012 blog:
http://magenic.com/Blog/TheBusinessSideofSQLServer2012.aspx
I can be contacted at ChuckW@Magenic.com
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