1. REAL LIFE EXPERIENTIAL GAME
Lets have fun and
escape promotion

2. REAL LIFE EXPERIENTIAL GAME
CAMPAIGN OBJECTIVES:
1. To generate the immediate sales by collect booking fee
2. Create awareness on what is Code Factory and Code Factory location
• Immediate purchase
promotion ticket to
enjoy promo price.
• Lucky draw stand a
chance to win mystery
holiday.
Big Idea
Let’s have fun
and escape
On
Ground
Activation
Digital marketing
Holiday package +
1 escape game
• Collaborate with travel agency to offer
an attractive package
Not yet
execute

3. Total Trial Days 4
Total Ticket sold 80
Total deposit collected RM1600
Total sales if customer come back to CF RM5760
REAL LIFE EXPERIENTIAL GAME
OVERALL PROJECT RESULT OVERVIEW
Total Trial Days 4
Total Ticket sold 80
Total deposit collected (RM20 per ticket) RM1600
Total sales customer return to Code Factory RM5760

4. REAL LIFE EXPERIENTIAL GAME
Execution photo
Props photo