Film trailers are split into three parts: an introduction laying out the key story elements, a middle section with more narrative details, and a climax with fast-paced visuals and music. Trailers establish characters and genre, attract audiences to watch more, and use techniques like prominent actors, compelling music, and release dates to encourage viewers to see the film. Online promotions through social media now help distribute trailers on a global scale and allow fan interaction.

2.  The purpose of film trailers is to attract the audience into
carrying on watching the film.
 The opening credits of motion pictures are shown at the
beginning, which establishes the characters (protagonist
and the antagonist) and genre. This will be shown either
superimposed on a blank screen or over the action.
 Trailers are spilt into three parts; the beginning which lays
out the key element of the story, a middle section that
tells us more about the narrative and then that reaches a
climax which is a visual montage of edits that are usually
accompanied by a strong piece of music.

3.  They are often shown at the
beginning of trailers. This
informs the audience who
distributed and produced the
film. Many viewers may have
their favourite distributor or
production company which they
can decide to watch the trailer
solely based on the reason
alone.

4.  It is fundamental that film titles are made clear in the
trailer. It is often shown at the end of the trailer to propel
a adhesive effect – allowing the audience to remember
what the film is called. Film titles are mostly shown to
catch the audience attention which is done by the
appearance and colour when appearing on the screen.

5.  Online promotions of film production evolved. The use of
social media is to promote the film to the audience.
 Film productions can now make use of Twitter hash-tags or
to create Facebook pages or Instagram following to enable
people to look further about the upcoming release of the
film. This is effective as it reaches a global scale meaning
a mass audience.
 Gives the opportunity for fans and audience to share
information and to share their thoughts about the film.

6.  The vital selling point may be the actors known as
‘Bankable Stars’ as they attract audience who are familiar
with their work.
 For example Daniel Craig has been part of the 007 sequel
and he has further worked on other movies like Cowboys &
Aliens, Munich, The Girl with the Dragon Tattoo…

7.  This is important feature that can determine the success
of the trailer. It is vital to utilize sound that reflect the
genre.
 Voiceover narration can be equally important to a trailer
as it can provide guidance for the audience in
understanding the plot and characters of a movie more. A
voice over can either be external meaning it is added on
top of footage or it can be sections of dialogue from the
actual film.

8.  Films usually have more than one trailer made depending
on the high budgets. There is always an official trailer
which lasts from 1.30 – 2 minutes.
 Some horror/thriller movies usually last shorter as it
creates more tension and hype to the audience.

9.  Usually shown at the end of the trailer, this a way to
attract the audience and to inform them when the movie
will be released.