Co-creating Value With Audiences
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This document discusses how audiences can be co-creators and producers within shared story worlds. It outlines that audiences are intelligent, creative, and valuable sources of user-generated content. It also provides examples of shared story worlds across different media and discusses best practices for collaboration including worldbuilding, storytelling, community engagement, rights management, and generating value from user contributions.
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Co-creating Value With Audiences
- 1. Co-creating value with audiences Scott Walker http://metascott.com
- 9. “Final Fantasy” Fan Art Audiences are: creators
- 10. ...satirical Response to Toyota brake recall
- 11. ...helpful Fan-edited Trailer to promote “John Carter”
- 12. ...civically engaged The Harry Potter Alliance
- 13. ...devoted Tardis Box Tattoo
- 14. ...funny The Most Interesting Man In The World (Of Warcraft)
- 16. Ignore
- 17. Impede
- 18. Invite
- 19. Value Co-creation Audiences are a source of competence & User-generated content (UGC) has inherent value
- 22. Shared Story World Co-creative Space Official Content Unofficial Content (canon) (fandom)
- 23. Shared Story World noun ˈsherd ˈstȯr-ē ˈwər(-ə)ld a framework for co-creating value with unknown collaborators within a pre-existing context
- 26. Shared Story Worlds Sci-Fi Fantasy Drama Webisode TV Fiction Online Video Audio Text Photos Art ARGs LARPs RPGs
- 27. SSW Commonalities Context Call to Collaborate Negative Space Scope
- 28. SSW Practice Areas Creative Operational Legal
- 29. Worldbuilding Inherent aspects (genre, mythology, etc.)? How high is the hurdle for contributors? How much is off-limits to contributors?
- 30. Storytelling Is there a core narrative? If not, how will the world serve as a story? If so, how does the story relate to the world? (and yes, your world is a character!)
- 31. Invitations Scope for each invitation? What is the design of each invitation? Will you acknowledge UGC?
- 32. Content What technologies/resources are necessary? What is the process for submissions? What is the content workflow process? What is the process for payments? Rights management system?
- 33. Community How will you target consumers? How will you target contributors? What tiers of contribution will you offer? How will audiences migrate up through the tiers?
- 34. Documenting the vision How do you want the world to work? What kind of artist/audience relationship? What limitations/guidelines do you want/need?
- 35. Rights / Revenue Parity exchange for contributing? Additive licensing (e.g., Creative Commons)? Remix rights? Which international laws will apply? Payment conditions/terms (remix/anthologies)?
- 36. ultimately, the real answer to all of these questions is: it depends
- 37. The Artist’s Dilemma ort un ity O pp
- 38. for more information please visit: http://SharedStoryWorlds.com
- 39. image attribution “The Crew of NCC-1701-D” by Dunechaser (CC BY-NC-SA) [unknown image] (source: http://pub48.bravenet.com) “Star Trek: Phase 2” logo (source: http://www.startreknewvoyages.com/) “Galileo Shuttlecraft” by (source: http://startrekcars.webs.com/apps/photos/photo?photoid=91541468) “All About Star Trek Fan Clubs” book cover (source: http://space1970.blogspot.com/2011/06/all-about-star-trek-fan-clubs-magazine.html) “Travis Playing a Video Game” by born1945 (CC BY-SA) “DSC_1408” by kularock (CC BY-NC-ND) “Buy More Stuff, Black Friday 2008” by Michael Holden (CC BY-NC-ND) “Red vs. Blue” promotional poster (source: http://en.wikipedia.org/wiki/Red_vs._Blue) “Sargeisms Poster” (source: http://roosterteeth.com/store/product.php?id=233) “Zen - final fantasy VII poster” by siguredo [unknown image] (source: http://www.fjcruiserforums.com/forums/general-discussion/101920-toyota-halts-sales-8-recalled-vehicle-models-6.html) “Fan Trailer - TheJohnCarterFiles.com” video still (source: http://www.youtube.com/watch?v=-BxeHQY1NuM) “The Harry Potter Alliance” logo (source: http://thehpalliance.org/) “The Tardis” (source: http://fyeahfandomtattoos.tumblr.com/post/15029679536/my-first-fandom-tattoo-the-tardis-from-doctor) “The Most Interesting Man in World of Warcraft #4” (source: http://www.youtube.com/watch?v=doErup5qYPk) “See No Evil” by holman.heather (CC BY-SA) “Stop” by jblahblahblah (CC BY-SA) “Play Me, I’m Yours Austin” by Ed Yourdon (CC BY-NC-SA) “Star Wars Uncut” logo (http://www.starwarsuncut.com/) “501st Legion Singapore Garrison Christmas Kettling“ by gordon (TD8316) (CC BY-NC-SA) [unknown image] (source: http://imgfave.com/view/1965036) “hollywood sign” by jumpyjodes (CC BY) “Hunt for Gollum” image (source: http://www.thehuntforgollum.com/) “There is More to Explore” by Scott Walker The following Runes of Gallidon works are available under a Creative Commons BY-NC-SA Unported 3.0 license: “Morgan” (Illustration by Byrne Negron. Script by Tony Graham. “Sand Devil” by Andy Underwood “A Blade for Hire” by Andy Underwood “Rain in Spring” by Thomas Ryan “Eyes of the Voice” by Valesse “Ruena with Knights” by Scott Walker “Observations on Guardemen: The Hatchet” by Andy Underwood