Coca-Cola has grown rapidly in Nigeria by employing effective marketing strategies. The company utilizes the 4 P's of marketing - product, price, place, and promotion. For products, Coca-Cola modifies its offerings and provides after-sales services. It promotes through advertising, sales promotions, and technological innovations. Place-wise, Coca-Cola has 12 factories, 60 depots, and over 400,000 dealers nationwide. For price, it uses a penetration strategy of low prices to target a large market. These comprehensive strategies that address the marketing mix have contributed greatly to Coca-Cola's success in Nigeria.
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Critical analysis of the strategic and tactical approaches of coca colaiWant tutor
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay.
The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015)
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Critical analysis of the strategic and tactical approaches of coca colaiWant tutor
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay.
The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015)
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Abstract
This research tend to evaluate the marketing strategies used by Coca Cola Company
in Overseas market particularly Nigeria. The four (4) basic marketing strategies
which are commonly called the 4ps which denote price, product, promotion and place
are exceedingly used by Coca Cola Company in Nigeria.Coca Cola Company
strategy of sales was price penetration where low price are charged and the
company attends large market as possible. Unlike price skimming where higher price
are charged. Product strategy was strongly applied such as the modification of its
product as well as after sales services which all help to facilitate the marketing of the
product. Promotion strategy which includes the sales promotion, technological change
and advertisement were all used by coca cola Company in the marketing of its
product in Nigeria. Finally place strategy which involve selection of distribution
channels, transport arrangement etc which are very essential to the corporation was
used
3. Introduction
Coca-cola Company is one of the fastest growing multinational enterprises in
Nigeria. History has shown that the coca-cola company has touched so many lives
since World War II Retroplanet(2008). However, to examine the ways in which the
coca-cola company has used marketing strategies to grow in the overseas markets,
more especially Nigeria, and to also evaluate the strategic responses it has made or
might make when entering overseas markets, it is imperative to know briefly the
history of the coca-cola company.
The history of Coca-Cola Company as portrayed by Retroplanet (2008) that, it was
first invented by John Stith Pemberton in 1886 as a drink meant to impart good
health and stamina. Pemberton was a pharmacist from Columbus, Georgia who
originally made a Coca wine called Pemberton’s French wine coca in 1885.
4. International Marketing – this is the activities of a firm or business organisation in
making one or more marketing mix decisions across national boundaries Doole and
Lowe (2004). That is a situation which involves a firm establishing manufacturing
facilities overseas and coordinating marketing strategies across the globe. In
international marketing, the world is seen as a market segmented by socio-cultural,
legal, economic, political and technological grouping which constitute international
marketing environment. For the firm to be successful in his international marketing
decision, the above factors must be strictly followed.
Concepts Of International Marketing And Strategies
5. Strategies – is defined as the path and scope of an establishment over the long-
term which achieves benefit for the organization through its composition of resource
within a demanding environment, to meet the needs of markets and to accomplish
stakeholders’ hope.
There are many theories of business strategies being forwarded by different
academic writers. Amongst these theories includes:
Kenneth Andrew SWOT and PESTLE analysis = this theory was based on the
premise that the final strategy adopted by a company should achieve a “fit” between
her internal power (strength and weaknesses) and the external situation (opportunity
and threat). This is commonly known as SWOT analysis. The external situation
highlighted the general environmental influence that firm must cope with .e.g.
political, economic, social, technological, legal and ecological factor (PESTLE)
Concepts Of International Marketing And Strategies
6. Promotion tactics- This explains the organisational total effort attempt to attained
increase sales in the short run. The coca cola had spent a large sums of money on the
given and provision of reasons and incentives to the middlemen and the consumers of the
coca cola products to pull them to buy their products.
The company spend much amount of money in sales promotion and advertising. For
example the company organises different competitive shows in Nigeria tertiary institutions
in the name of sales promotion and advertising, also towards the period of festivities such
as Christmas and sallah, the company would always introduced one promotional activities
or the other. In spites of all these activities, the coca cola company uninterruptedly grow.
The Evaluation Of Marketing Strategies Used By The Coca
Cola Company In Nigeria
The coca cola in Nigeria have used the strategy of marketing mix to market her products
internationally. The tactics employed by the coca cola company has four elements term
“the 4Ps” which is express as, promotion, products, price and place.
7. Product tactics- this tends to explains the life cycle of a product. In Nigeria for example,
the coca cola company since her establishment in Nigeria 1951, it is still growing and
maturing. The international marketing managers have work well to know the basic needs
of Nigerians on the aspects of beverages drinks. In fact most of the ethnic groups in
Nigeria have included the coca cola drinks as one of the items listed on the bride price of
their marriage rites particularly in Nasarawa state. The coca cola in Nigeria over five
years ago have introduced plastic bottles of the coca cola drinks alongside with the
already existing bottles in which the consumer can buy anywhere in the country and
disposed after used.
8. Price tactics.- price is the determinant of the forces of demand and supply by allocating
resources among the consumers and the producers in the market. Here it is use to predict
the competitors responses, it is also help to select particular pricing approaches for the
firms’ product. In Nigeria for example, the coca cola used what we called “price
penetration”. That is price set in, so as to cover a large market as possible in a short
period of time. This is what the company use to capture the beverages market in Nigeria.
If you go to any part of the country (Nigeria) today you would discovered that the price
of the coca cola is uniform.
The porters’ analyses of treating customer as rivals are shown here. This is because no
customer can attest to the formula use by the coca cola company to produce their product
but the company have a friendly relationship with the customer in terms of performance
and integrity.
9. Place tactics –this involve selection of distribution channels, transport arrangement etc.
The Coca cola Company in areas of distributive channels has tried so much by reaching
almost every part of Nigeria. The company is said to have twelve factory plants, sixty
depots and over four hundred thousand dealers nationwide Obi (2011). The above
expression shows that the coca cola company have a strong base in Nigeria in the areas
of distribution channels. This also contributed to her fastest growing among the
multinational enterprises in Nigeria.
10. Coca-Cola in Nigeria has grown rapidly and well due to the use of humans
guided strategies that helped it grow in the country. Among the strategies used by
the Coca-Cola company that has attracted consumers' attention with its products includes:
the constant publicity of Products, continuous organization of sales promotion activities,
production of standard products, procurement.After-sales service, comply with the country's
law and political structure, the introduction of disposable bottles. Coca-Cola takes into
account the affordable prices of its products, in the end the company has twelve big
factories., sixty warehouses and more than four hundred thousand sellers of Coca-Cola
products.
conclusion