This document discusses how communities can collaborate with technology companies by mapping and aggregating their digital assets. It provides examples of assets like rights of way, dark fiber, and pole attachments that communities control. By organizing these assets and partnering with tech companies, communities can help drive broadband investment and local economic growth. The document also discusses how CNX Advantage can help communities broadly organize their assets through tools like Instalytics to facilitate partnerships between communities and providers for faster and more cost-effective network deployments.

1. WHERE TECHNOLOGY COMPANIES & COMMUNITIES
COLLABORATE AND CONNECT

2. Mapping the Nation’s Digital Assets
Aggregating Valuable Assets for Communities
Cultivating Collaboration with Tech Companies
Driving Market Growth & Local Competitiveness

3. Communities control many levers that
impact broadband investment equation
• Vertical Assets
• Rights of Way
• Dark fiber
• Pole attachment
• Regulatory/burea
ucracy costs
• Demand
aggregation
• Partnerships

4. Case Study – Warren County KY

5. Market Data + Technical Data + Collaboration = Investment

6. THE MARKET
The Market
2012: 80 million smart phones in US growing at 25% per year
2012-2016 Broadband demand increased 25-35 times
2012: 250,000 cell towers estimated in US
estimated growth of 7% per year through 2016
Macro Cell (Towers) are 2.5 – 8 times more expensive than Distributed
Antenna Systems (DAS) and Small Cell (Micro, Pico) Technologies
What does that tell us ?

7. THINK small

8. THE DAS & MICRO SMALL CELL MARKET
2010-2011: 23% YEAR OVER YEAR GROWTH
2012-2016: Revenue Growth from $100mm to $1.0B
Communities:
$1,500 – 2,500 common for new leases on community owned facilities
John W. Pestle, Varnum LLP
Strategic position for FirstNet implementation, economic development,
education, etc.

9. Site acquisition is the single barrier to expansion of networks
Operators know how to acquire sites for macro cells, from locating the best sites within search rings, to negotiating site
rental leases and management agreements. Many operators also have longstanding relationships with tower companies.
Metro cells, however, are not placed on towers or rooftops, but rather in new locations, such as lampposts, utility poles, and
on the interior and exterior walls of buildings. Another difference is that metro cells are deployed in mass, requiring the
acquisition of many sites all at once.
Forming strategic relationships or partnerships with
municipalities, utilities and other companies that own or have
access to infrastructure suitable for the deployment of metro
cells offers an effective means of doing this. Municipalities
own lampposts, traffic lights, and other structures.
By forming strategic relationships and partnerships, operators can negotiate right-to-use agreements with municipalities and
companies that have infrastructure within those targeted locations. This facilitates the availability of highly suitable sites
when metro cells need to be deployed. Additionally, by negotiating right-to-use agreements for many sites at one time, the
MSP is able to keep rental fees for individual sites low.
ALCATEL-LUCENT

10. Community Asset Mapping Process
Identify & Organize
Aggregate
Assess & Inform
Present & Promote
Collaborate

11. CNX Advantage
Broadening the Horizon of Access. Organizing and aggregating local assets "nationally"
WE INFORM
Our Connected Nation heritage, local market knowledge, relationships and regulatory intelligence in 800+ communities
allows us to bridge the gaps of communication and trust. LOCAL MARKET INTELLIGENCE
WE ORGANIZE
To provide accurate inventory of local assets while managing community resources and responsible parties.
SPEED TO MARKET
WE AGGREGATE
To quickly match network priorities with readily available assets enabled by our strategic partnerships.
FASTER DEPLOYMENTS
WE BROKER
By enablement of the asset transaction thru current community partnerships. LOWER COST, IMPROVED ROI
WE STANDARDIZE
By providing a common business model/process we deliver the ability to work within multiple communities/providers.
IMPROVED SCALABILITY

12. InstalyticsTM
CNX POINT AND CLICK MAP SIMPLICITY FOR ASSETS, SPECS
POINT AND CLICK MAP SIMPLICITY FOR ASSETS, MARKET SPECS
HEAT MAPPING FOR MARKET ANALYSIS & TARGETING
SINGLE POINT OF PROCUREMENT FOR FACILITY AGREEMENTS
INTERACTIVE MARKET ANALYSIS TO VALIDATE ROI ASSUMPTIONS