In the past year, political news has become more divisive and biased. Recently, President Donald Trump rallied against tech companies for not promoting news sources equally. This caused us to wonder, is there REALLY a measurable difference in the news these days? We set to work by analyzing top articles, engagement metrics, headlines and sentiment data belonging to two news giants - FoxNews and CNN.

1. CONTENT
ENGAGEMENT
REPORT
2019
vs

2. 50
100
200
300
Climate
Change
Gun
Control
Mass
Shootings
Healthcare
Abortion
Rights
Numberofarticlespoliticized Politicization of News
Fox newsCNN
VS
Topics politicized the most by CNN and Fox.
Data from Nov 2018 to Nov 2019

3. VS
AOC accuses Trump
administration of running
'concentration camps'
Ocasio-Cortez compares migrant
detention facilities to
concentration camps
Same story - different headline
Alexandria Cortez released a video comparing the
detention centres of ICE to concentration camps.
Here’s what Fox and CNN had to say.
VS

4. Dems postpone deadline
for Trump financial records
pending lawsuit, in win for
White House
Trump sues to block
House Democrats from
obtaining his financial records
VS
VS
Same story - different headline
Democrats wanted Trump’s Financial records.
Trump sues to block them. How does this get
portrayed?

5. Double standard? Media bash
Trump for signing MAGA hats,
ignored then-candidate Obama
signing autographs for troops
White House says it didn't
distribute MAGA hats Trump
signed in Iraq, Germany
VS
Same story - different headline
Trump signed MAGA hats may have been
distributed but the White House chose to deny
them. And how did Fox & CNN phrase it?
VS

6. VS
Same story - different headline
Ilhan Omar uses president's
words to deliver heated,
profanity-laced attack on Trump
Rep. Ilhan Omar says Trump
launched "blatantly racist attack"
Rep. Ilhan Omar quoted the President. Fox & CNN
have different ways to say that.
VS

7. Politics
US
World
Asia
Opinions
1.
2.
3.
4.
5.
Politics
US
Opinions
World
Media
1.
2.
3.
4.
5.
Mostsharedsectionsinthenews
VS
Topics and Categories that are the primary focus of
Fox News and CNN.

8. Top3mostengagedarticlesin2019
Data from Nov 2018 to Nov 2019

9. Top3mostengagedarticlesin2019
Data from Nov 2018 to Nov 2019

10. Top Celebrities who share articles
Kim Kardashian
West
Elon Musk Donald Trump Sean Hannity
VS
Jimmy
Kimmel
Carmen
Aristegui
Lea Salonga
PaulJosephWatson
Gary C. Bizzo
Mark Steyn

11. Top Journalists who share articles
Fernando Del
Rincon
Jake
Tapper
Dana
Perino
Bret
Baier
VS
Christopher
C. Cuomo
Desi
Anwar
Brian Stelter SethAbramson
Martha
MacCallum
Mike
Cernovich

12. Averageengagementin2019
57,56759,409
average engagement
for their articles
average engagement
for their articles
VS
How do people engage with Fox and CNN. Here’s an
average estimate.
Data from Nov 2018 to Nov 2019

13. M
onday
Tuesday
W
ednesday
Thursday
Friday
Saturday
Sunday
50
40
30
20
10
0
M
onday
Tuesday
W
ednesday
Thursday
Friday
Saturday
Sunday
50
40
30
20
10
0
Most engaged day of a week
Friday Wednesday
VS
Engagement driven by Fox News and CNN showing the
most and the least engaged days.
Data from Nov 2018 to Nov 2019

14. Best social media channel in 2019
35% articles have more
than 20k shares
33% articles have more
than 20k shares
VS
Where did Fox News and CNN get the most social attention from?
Data from Nov 2018 to Nov 2019

15. Top Authors 2019
VS
Devan Cole
Kate Sullivan
Caroline Kelly
Veronica Stracqualursi
Gianluca Mezzofiore
Who’s behind it all? Here are Fox News and CNN’s TOP authors and
their average engagement count.
(20.8k)
(16.4k)
(18.6k)
(13.3k)
(19.7k)
Tucker Carlson(17.9k)
Gregg Re (45.4k)
Adam Shaw(29.4k)
Brooke Singman(34k)
Lukas Mikelionis (18.6k)
Data from Nov 2018 to Nov 2019

16. T w i t t e r A n a l y s i s
3.52% of articles have
1 out of 100 articles gain
more than 500k shares in
Twitter.
1 out of 500 articles gain
more than 1m Twitter
shares.
more than 200k shares.
5.28% of articles have
1 out of 62 articles gain
more than 500k shares
in Twitter.
2 out of 500 articles gain
more than 1m Twitter
shares.
more than 200k shares.
VS
Data from Nov 2018 to Nov 2019

17. How’s CNN faring on Facebook?
2203Total posts
Mostshareshappenedon
Monday
Most shares happened at
10 pm EST
30m
followers
mostsharedcontenttype
link
Data from Nov 2018 to Nov 2019

18. How’s Fox faring on Facebook?
2320Total posts Monday
2 pm EST
Mostshareshappenedon
Most shares happened at16m
followers
mostsharedcontenttype
link
Data from Nov 2018 to Nov 2019

19. Facebook post analysis
status link photo video
7,500,000
5,000,000
2,500,000
0
like comment share
How did different types of CNN's posts perform on Facebook?
NumberofPosts
Data from Nov 2018 to Nov 2019
2,927
0.1m
2.9m
7.2m

20. status link photo video
12,500,000
10,000,000
7,500,000
5,000,000
2,500,000
0
like comment share
How did different types of FoxNews' posts perform on Facebook?
NumberofPosts
Facebook post analysis
7,820
11.7m
3m
10m
Data from Nov 2018 to Nov 2019

21. like
53.8%
love
12.5%
sad
9.6%
angry
9.6%
haha
7.7%
wow
6.7%
Facebook reaction splits
Data from Nov 2018 to Nov 2019

22. like
52.6%
angry
14.9%
haha
13.2%
love
12.3%
sad
3.9%
Facebook reaction splits
wow
0.4%
Data from Nov 2018 to Nov 2019

23. 0 250 500 750 1,000
Positive
Neutral
Negative
Facebook sentiment analysis
843 posts
138 posts
289 posts
Sentiment
Number of Posts
Data from Nov 2018 to Nov 2019

24. 0 250 500 750 1,000
Positive
Neutral
Negative
952 posts
148 posts
300 posts
Number of Posts
Facebook sentiment analysisSentiment
Data from Nov 2018 to Nov 2019

25. Here's how we did it!
We analyzed Foxnews.com and Cnn.com via Social Animal to find their
engagement metrics, posting schedules, days that had the most number of
posts and shares.
A list of top performing articles were then organized for the year 2019 (over
500 articles),whose headlines were analyzed to pick the most talked about
topics and keywords. These were used to compare the keywords from the
total number of articles (over 10k) from both sites.
Social Animal's headline analyzer picked up power words and
helped us sort through sentiments.

26. Here's how we did it!
We then manually sorted through news articles to compare different
headlines that represent the same news.
Effective engagement in different social media platforms were obtained by
collecting data from Social Animal's Facebook search and by looking at top
shared articles on twitter.
The influence of celebrities and journalists was identified by using the
Influencer Search tool which also shows the articles they've shared.