CMPRSA Keynote
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The document provides three mantras or pieces of advice for using social media: 1) Focus on creating engaging content rather than trying to force virality, as going viral should be an outcome rather than the goal. 2) Make sure to use social media technologies intentionally and on your own terms rather than letting the technologies dictate how you use them. 3) The document invites the reader to have a discussion.
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CMPRSA Keynote
- 1. Edelman 2012 Leah’s Three Social Media Mantras Sillydog on Flickr
- 2. VIRAL IS AN OUTCOME, NOT A STRATEGY. RobertFrancis on Flickr
- 3. YOU USE THE TECHNOLOGY, THE TECHNOLOGY DOES NOT USE YOU. Zyphichore on Flickr
- 4. Eschipul on Flickr, Creative Commons
- 5. Let’s chat.
Editor's Notes
- This format comes across with high impact. Please note: When you print your presentation you have to check “scale to fit paper”.