The document outlines 5 expanding expectations for the role of the Chief Marketing Officer (CMO): 1) take on topline growth, 2) own the customer experience, 3) dig into data-based insights, 4) operate in real time, and 5) master the metrics that matter. Each expectation is given its own slide in the presentation with the expectation number listed. The presentation concludes by mentioning a CMO profile and methodology report that can be accessed online for more information.

1. Main Title Slide
Subtitle, Speaker Name etc.

2. The CMO and 5 Expanding Expectations
• Expectation 1: Take On Topline Growth
• Expectation 2: Own the Customer Experience
• Expectation 3: Dig Into Data-Based Insights
• Expectation 4: Operate in Real Time
• Expectation 5: Master the Metrics that Matter

3. Take On Topline Growth
Expectation 1

4. Main Title Slide
Subtitle, Speaker Name etc.

5. Own the Customer Experience
Expectation 2

6. Main Title Slide
Subtitle, Speaker Name etc.

7. Dig Into Data-Based Insights
Expectation 3

8. Main Title Slide
Subtitle, Speaker Name etc.

9. Main Title Slide
Subtitle, Speaker Name etc.

10. Operate in Real Time
Expectation 4

11. Main Title Slide
Subtitle, Speaker Name etc.

12. Master the Metrics that Matter
Expectation 5

13. Main Title Slide
Subtitle, Speaker Name etc.

14. CMO Profile and Methodology

15. Main Title Slide
Subtitle, Speaker Name etc.

16. Main Title Slide
Subtitle, Speaker Name etc.

17. Get the full report: exacttarget.com/digital-divide