The document provides information about two upcoming China International Medical Equipment Fairs (CMEF) to be held in 2023, including dates, locations, hall areas, number of expected visitors and exhibitors, and trends in international exhibitors from 2017-2023. It also discusses support for international exhibitors through services like online exhibitions, digital booths, business matchmaking and livestreaming. The medical rehabilitation, elderly care, and home care market in China is described as a major growth opportunity with an estimated market value of RMB 10.38 trillion by 2025. International exhibitors are encouraged to participate due to the large number of buyers and satisfaction of past exhibitors.

1. China International Medical Equipment Fair

3. 45% of the visitors have the rights to purchase/ suggest purchasing

5. 87thCMEF (Spring) 88thCMEF (Fall)
Date May 14th – 17th, 2023 October 28th – 31st, 2023
Location Shanghai Shenzhen
Hall Area (Gross) 330,000 sqm 200,000 sqm
Number of International Visitors Around 8000 estimate 10000+
Number of Countries (Visitor) 122 Estimate 128
Number of Countries (Exhibitor)
(for international hall)
16 Estimate approach 20
Number of International Exhibitor
(for international hall)
226 Estimate 250+
2023 Show Format

6. Support of government, industry association
ISG Organization/ Government/Association
ISG JP N/A Italy ITA(Italian Trade Agency)
ISG USA
USDOC(U.S. Department of Commerce ), UK ABHI (Association of British Healthcare Industries)
CITD(California Center for International Trade Development) Turkey N/A
ISG DE Bayern International Poland N/A
Baden-Wurttemberg International Israel IEI (Israel Export Institute)
DiagnostikNet-BB Korea CBA（Chungbuk Business Agency）
Spectaris （German Hightech Industry Association） Daegu Technopark
Saxony Daegu Technopark Biohealth Convergence Center
MPC(Medical Photon Cooperative)
IVAM
Task Force Healthcare KMDICA(The Korea Medical Device Industry Cooperative
Association)
WMIT(WONJU MEDICAL INDUSTRIAL TECHNOVALLY)
Korea Health Industry Development Institute
ISG FR Business France, Swiss Global Enterprise Chungbuk Technopark
ISG IN N/A Pakistan TDAP
ISG SG MREPC (Malaysian Rubber Export Promotion Council) Italy N/A

7. 538
374
319
159
228
238
218
0
100
200
300
400
500
600
2017 2018 2019 2020 2021 2022 2023
Trend for International Exhibitors 2017-2023
2021 – 2 edition (spring & autumn)
2022- 1 edition (autumn)
2023- 2 edition (autumn show will be in Oct)

8. E-Revenue with ISG
Option Description Pricing
iCMEF Online exhibition services that integrate scientific
and technological innovation, academic exchanges,
business matchmaking, insight into trends and
exhibition services for the global healthcare
industry.
Banner: 600RMB – 8700RMB
Top Products Exposure: 500RMB –
2300RMB
O & O Program Provide digital booth if company is unable to
attend in person.
Digital Booth: 30000RMB
Digital Visiting Area: 23000RMB –
24000RMB
Business
Matchmaking
Online business matchmaking 3 companies matchmaking: 1000USD
6 companies matchmaking: 2000USD
CMEF Live A live studio set up during exhibition period. Live streaming: 5000RMB – 30000RMB
Live photo: 20000RMB – 25000RMB
Official Wechat
Platform
To be exposed to 3500 000 industrial followers.
To trigger most talked-about topic in the field.
Professional and diverse content placement.
Single article: 7500RMB – 52000RMB

9. Competitor
7 Medical devices Trade shows organized by
UAE、USA、UK、China、Japan、Germany、South Africa、Egypt、Singapore、Kenya、Nigeria、 Saudi Arabia

10. Competitive shows
RSE Informa Messe Düsseldorf GmbH
Show Area Show Name Location Show Name Location Show name Location
Medical Device CMEF&IHC
Shanghai
Shenzhen
Arab health,
Hospitalar,
FIME
Dubai,
St.Paul,
Miami
Medica Germany
IVD-In Vitro
Diagnostic
CMEF IVD
Shanghai
Shenzhen
MEDLAB Dubai
Manufacturing &
Design
ICMD
Shanghai
Shenzhen
MDM,
Medtec
US Compamed Germany
Dental CDS Shanghai
Dentech
China
Beijing,
Shanghai,
Guangzhou

11.  Since January 2020, China has passed and implemented the Foreign Investment Law, which actively promotes
foreign investment, protects foreign investors' legitimate rights and interests, regulates foreign investment
management, and expands the new pattern of comprehensive opening up. 政策扶持
 The Chinese government has vigorously promoted new infrastructure, driving medical construction and medical
service upgrading rapidly. 医院建设
 The epidemic has accelerated the construction of the Chinese government’s public health system and the service
capacity of primary medical institutions. 公共卫生服务体系
 Artificial intelligence, 5G, and robot have become hot spots in the healthcare industry. 人工智能等新趋势
 The aging of the population has driven the market demand for elderly care, nursing, rehabilitation, and family
healthcare.老龄化产业带动康复养老
Current Situation

12.  Domestic Replacement (localization) 国产化替代
 Volume-Based Procurement 限制采购数量
 The latest China medical consumable procurement policy, especially quantity purchase, will affect consumable
manufacturers to explore the Chinese market. Therefore we suggest exhibitors focus on other fields. 耗材产品
的采购政策
 The exhibitors are under great pressure in business operations during the pandemic, and they will reduce the
budget for marketing investment, especially in offline events, including exhibitions. 对展会一推广模式的预算
减少
 Competition in China – Medica Fair China: the only satellite exhibition of MEDICA in China. The corporation
between Medica and China Association for Medica Devices Industry (CAMDI). MEDICA进入中国市场并开拓了
中国展
12
Future Challenges

13. Support to International Exhibitors and ISG
Sales
 Location Priority
 International Sales material support
 Share the international companies resources
to ISGs and agents
Marketing
 Exhibitor online promotion via all online channels:
Website, EDM and WeChat
 Onsite activities: B2B Match Making Program;
Featured Country Day; CEO Program
 International Conference

14. Need support from ISG
To increase the number of exhibitors in existing country pavilions, such as: UK,
France, Italy, US, Poland
Extension iCMEF online exhibition to enhance the connectivity with international
exhibitors
Coverage the potential market, exploit new country pavilion and new exhibitors :
I. regress the country pavilion used participated, eg. Brazil, Spain, Canada;
II. explore the new county pavilion

15. International Rehabilitation,
Elderly Care & Home care show
2023.10.28-31, Shenzhen 2024 spring,
Shanghai

16. 2023.5.14-17,
NECC SHANGHAI
40,000 sqm Exhibition Area
Over 600 Exhibitors
and 150,000 Professional Visitors
In Rehab equipment,
Assistive Devices for
disabled, Personal care
& Elderly care segments
a comprehensive service platform
integrating technical display of
professional rehabilitation medical
products, new product launches,
procurement trade, brand communication,
and academic exchanges in the Asia-
Pacific region.
International Elderly Care and
Nursing Show
As the first choice in the Asia-Pacific
region, it focuses on the comprehensive
service platform integrating production,
learning, research and application in the
fields of elderly care and welfare, nursing
and health care industry.
International Home care
Medical Supplies Exhibition
An exhibition platform that focuses on the
exhibition of household medical supplies
and business exchanges and cooperation.
Provide a one-stop comprehensive
service platform for brand manufacturers,
service providers, purchasers and end
consumers of the whole industry chain
such as health care products.
International Rehabilitation
and Personal Health Show

17. They are already with us
In 2019 edition, a total of 100 exhibitors
11 companies distribute 30 Intl brands.
In 2023 edition, a total of 500 exhibitors
20 companies distribute over 80 Intl brands.
Exhibitor numbers Break down of each country:
1-Germany & Switzerland
2- the USA
3- Japan
4- Korea
Fast facts
Our growth
overseas
2019 2023
exhibitors brands

18. WHY Choose Us?
Same venue & date as the CMEF
show. Most powerful in
distributor resources
The No.1 show in the
rehabilitation segment. Grown as
the largest show among
the professional rehabilitation
medicine treatment segment
Nearly 100% of Chinese
Rehab robots/disabled
assistants/ rehabilitation
treatment are
participating in the show
CMEF is the most
international medical
show in China, it is the first
choice for the overseas brand
coming into China
Repeat clients up to
80%, all the booths were
sold out nearly 3 months
before the show

19. Our support for international exhibitors
• Pavilion package
• Introduce to potential distributors
• Marketing package
• e.g. speech / show guide advertisement
• Delegation visiting tour
For new exhibitors
• Promoting package if overseas brand invest
more to their distributors booth
• Discount on sponsorship
For brands that have distributors
Our support

20. About visitors & exhibitors
Product categories:
34.6% Distributors/Dealers, Producers/Manufacturers
23.5% Public/Private Hospitals, Primary/Professional Public Medical Organizations
22.4% Rehabilitation Centers/ Elderly Care Organizations
8.2% Pharmacies, Retail Terminal
7.7% Financial& Investment Firms, Individual Buyers
3.6% Government Agencies

21. Market opportunity & details for international exhibitors
"Healthy China" is one of the government's central
agendas for future development.
With the aging rate have raised to 25%, the elderly care &
rehabilitation market is becoming growing fast.
In 2023, the estimated market volume is up RMB 10.38
trillion, increasing by 38.5% between 2022 to 2025.
Industry Forecast

22. manufacturers dealers institution owners End users
distributor
E-commercial
online
offline
Pharmacy
Post-surgery
Elder people
Chronic disease people
Disabled patient
Postpartum people
homecare
rehabilitation
Rehab robots
Rehab physio/ treatment engine
Assistive devices
Chinese medicine
Sport Rehab
Elderly & nursing
Intelligent nursing
Assistive facilities
Elderly care service
E-nursing system
Wearable & analytic devices
Personal health
Beauty & Wellness & spa
Home use diagnostics product
- blood sugar/pressure
Relax & massage
Rehab center
Nursing home
Nursing department
Community health service center
How does the market run?

23. Strengths
1- a significant number of visitors and exhibitors
2- focusing on the medical rehabilitation segment for over 10 years
3- under the government policy support, more buyers from hospitals, nursing
houses, and community were growing at a fast pace, along with traditional
distributors
4- visitors and exhibitors are highly satisfied with the show
Opportunities
1- The domestic market is growing at a fast rate
2- high-end institutions and first tier hospitals prefer
purchasing famous overseas brands
3- especially in elderly care segment, there is a huge demand
for imported products. Because domestic market is at an
early stage of development
Weaknesses
1- most of the clients are not familiar with the China market
2- the brands who where distributed by Chinese companies do not
have a China office to do promotions
3- overseas promotion of the show needs to improve
Threats
1- Travel bans
2- the product design/price should fit for China domestic
demands [e.g. customize]
3- CHINAAID is our competitive show for elderly care, they had
more time to promote internationally
SWOT analytic

24. Domestic and International competitor shows
• Domestic:
• CHINA AID (in elderly care segment)
• Most are government purchase, lack of distributor
• REHACARE Shanghai (rehabilitation)
• International:
• REHACARE (rehabilitation & elderly care)
• HCR Japan (elderly care)
🇩🇪🇨🇭 🇫🇷🇧🇪🇱🇺🇳🇱 🌏
🇰🇷 🇯🇵 🇮🇹🇪🇸🇬🇧 🇮🇳
Competitive
shows
Go with international

25. ISG - Italy
2017 2018 2019 2020 2021 2022 2023 2024
ISG – Italy 17 12 11 0 2 18 17
Expectation:
- Growth in the number of
enterprises
0
2
4
6
8
10
12
14
16
18
20
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors - Italy

26. • Italy & Spain
Competitive shows
• How is the rehabilitation & elderly care market in Italy & Spain?
• Do we have rehab/elderly care shows in Italy and Spain?
Our agents
• We had a short conversation with P&G Marketing Media, they have intelligent nursing show in Italy
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

27. ISG - UK
2017 2018 2019 2020 2021 2022 2023 2024
ISG - UK 23 18 13 7 7 7 7
23
18
13
7 7 7 7
0
5
10
15
20
25
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors - UK
Expectations:
- The number of enterprises return to
the level of 2019

28. • UK
Competitive shows
• How is the rehabilitation & elderly care market in UK?
• Do we have rehab/elderly care shows in UK?
Our target exhibitors/ brands
• BTL Corporate、BURIRY、Tenscare、Sunrise Medical、
Subsidies
• We are happy to cooperate with associations/ groups to help overseas clients apply for subsidies

29. ISG - Japan
2017 2018 2019 2020 2021 2022 2023 2024
ISG-Germany 33 24 21 12 19 17 31
0
5
10
15
20
25
30
35
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors - Japan Expectations:
- Develop the JETRO
- Possibilities in Supporting ICMD
- International Component
Manufacturing and Design Show

30. • Japan
Barter shows & opportunities
• How is the rehabilitation & elderly care market in Japan?
• Road show during HCR (RSE offer speaker, ISG invite potentials)
• Cooperation with iWT / Medical Japan / health-related industry shows (sales, marketing)
Associations
• 2024 cooperation opportunities with Jetro & other related associations
• Government subsidies
Our target exhibitors/ brands
• OG Wellness、Miki、Matsunaga(松永)、Kawamura

31. • India
Competitive shows
• Do we have medical equipment & rehab/elderly care shows in India?
Our agents
• Can we find any agents in medical equipment & rehab/ elderly care/ personal health segments?
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

32. ISG - France and Belgium
2017 2018 2019 2020 2021 2022 2023 2024
ISG - France 28 8 1 3 9 1
3
ISG - Belgium 0 4 2 0 0 6
0
5
10
15
20
25
30
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors
ISG-France ISG-Belgium
Note: France and Belgium are combined for 2023
Expectations
-Business France return

33. • France & Benelux
Competitive shows
• How is the rehabilitation & elderly care market in France & Benelux?
• Do we have rehab/elderly care shows in France and Benelux?
Our agents
• Can we find any agents in rehab/ elderly care/ personal health segments?
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

34. ISG - Germany & Austria
2017 2018 2019 2020 2021 2022 2023 2024
ISG - Germany 115 39 102 57 57 50 15
ISG - Austria 0 6 0 0 0 0 0
0
20
40
60
80
100
120
140
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors
ISG-Germany ISG-Austria
Expectations:
- Exhibition groups return
- Growth in the number of enterprises
- ICMD support opportunities
- International Component
Manufacturing and Design Show

35. • Germany & Switzerland
Competitive shows
• Road show during REHACARE Sep 13-16?
• Are there differences between MEDICA and Rehacare? (visitors/ exhibitors)
• How is the rehabilitation & elderly care market (exhibitors) in Germany & Switzerland?
• Any shows in Switzerland?
Our target exhibitors/ brands
• Ottobock. 、Proxomed、MEDISANA、Excio、Cordewener、Thomashilfen、Karma
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

36. • Korea
Competitive shows
• How is the rehabilitation & elderly care market in Korea?
• Do we have related shows worth to visit
Categories
• Non-medical treatment devices
• Wellness & beauty
Our target exhibitors/ brands
• P & S（walkbot）、Neofect、Angel Robotics、ExoAtlet Asia、H Robotics、
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

37. ISG Asia – Singapore & Malaysia
2017 2018 2019 2020 2021 2022 2023 2024
ISG – Singapore 20 17 7 3 10 14 19
0
5
10
15
20
25
2017 2018 2019 2020 2021 2022 2023
Number of Exhibitors - Singapore
🇹🇭

38. • Asia
Competitive shows
• Do we have rehab/elderly care shows in Taiwan/ Thailand/ related countries?
• How is the market in those countries?
Our agents
• Can we find any agents in rehab/ elderly care/ personal health segments?
subsidies
• We are very glad to cooperate with associations/ groups to help overseas clients apply for subsidies

39. Thank you