1. 19/10/2011 Presentation title 1

2. Exporting to the UK
Alex Brooks
Head of UK Trade and Investment, Serbia
Шeф Трговинског Oдeљeњa, Британска Aмбасада
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3. UNITED KINGDOM of Great Britain
and Northern Ireland
 GDP €1.730bn
 Population 62,7m (30,000 Serbs)
 Per capita income €26.500
 Nearly 5m firms (record high; more
than Germany)
 Two of the world’s ten largest
companies (BHP Billiton, Royal
Dutch Shell)
 34 of the world’s 500 largest
companies (China-29, France-23,
Germany-19, Russia-10)
 Direct flights from Belgrade:
Jat (daily to Heathrow);
W!zzair (4x weekly to Luton)
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4. Year Real CPI
Economy 2011
growth
1,7%
inflation
4,2%
 Broad-based 2012 2,5% 2,5%
2013 2,9% 2,0%
 Trade: €972bn
 Sound public
finances
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5. Business environment
 Price competition
 Branding and
advertising
 Easiest entry in
Europe
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6. Top ten imported
UK-Serbia trade product groups
Rubber manufactures
Iron & steel
Non-ferrous metals
Jan-July 2011: Power generating
equipment
 €68m imported from Clothing & accessories
Serbia (18% yoy) Fruit & vegetables
 €66m exported to Metalworking machinery
Serbia (15% yoy) Processed food
Professional & scientific
equipment
Furniture
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7. UK exporting benefits
 Trading heritage
 UK law
 Springboard to the World
 Finance
 Trustworthy and ‘clean’
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8. Sectors of
interest
 Advanced Manufacturing
 Creative Industries
 Retail
 Digital Technologies
 Life sciences
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9. UK exporting challenges
 Competition
 Marketing
 “Pragmatism”
 Perceptions
 Visas…
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10. Opportunities
 London 2012
Olympic Games
 Plan for Growth
 EU Candidacy
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11. Advice
1. Analysis 6. Office
2. Strategy 7. Invest
3. Visit 8. Deliver
4. Location 9. Innovate
5. Respect 10. Grow
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12. Information
 www.britishbusinessclub.org
 www.britserbcham.eu
 www.sbbc.rs
 www.siepa.gov.rs
 www.businesslink.gov.uk
 www.hmrc.gov.uk
 www.ukti.gov.uk
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13. Good luck!
 “If you get your face and
your name out there
enough, people will start to
recognize you.”
-Sir Richard Branson
 GO THERE!
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14. 19/10/2011 Presentation title 14