Jonathan Weiss - Cloud Computing from the trenches – experiences from running on EC2
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This document discusses experiences running a browser game with 2.7 million monthly active users on Amazon EC2. The game was hosted on approximately 100 servers through EC2's flexible and scalable infrastructure. Key lessons learned include planning for failures, automating infrastructure, understanding eventual consistency, and using reserved instances to reduce costs despite potential vendor lock-in issues.
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Oludap is a multiplayer online strategic game that is based on the open-source (j)Ruby on Rails framework MADMASS (MAssively Distributed Multi Agent System Simulator). MADMASS simplifies the development of next-generation web applications by relying on methodologies from Artificial Intelligence and Multi-Agent Systems.
In Oludap, players compete in real-time for limited resources in a shared environment. Oludap’s gameplay is episodic, meaning that small groups of users can play one-shot games. This type of games presents two challenges:
1. the episodic nature of the game-play may yield to rapid and unpredictable fluctuations in the workload that can make planning for IT infrastructures not sustainable;
2. the fact that players act on a shared environment generates a high level of contention on data thus, considering that consistency is a strong requirement, scalability may be at risk.
In order to overcome these challenges, we are working to re-implement the data layer of the game on top of Hibernate OGM and Infinispan, in the framework of the Specific Targeted Research Project (STReP) Cloud-TM, which is co-financed by the European Commission through the contract no. 257784.
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The Secrets to SaaS Pricing
• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover...
• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
• 7. Similar companies
• 8. Model 2: Targeting Enterprise2
• 9. Sales team, contracts, full support
• 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer.
• 11. Similar companies
• 12. Model 3: The Mid-Size Hybrid3
• 13. Automated marketing with a sales team
• 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them.
• 15. Similar companies
• 16. Pick the right price range for your vision
• 17. 2 Bad Methods for Pricing
• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
• 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X.
• 22. For B2B, focus on money earned or saved
• 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers:
• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
• 26. 8 Pricing Hacks8
• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
• 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value.
• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
• 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets.
• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
• 36. How to Test New Pricing - 4 Steps
• 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4
• 38. Step 2: Launch Your New Pricing Page
• 39. Step 3: Track your entire funnel
• 40. Step 4: Track ARPU and churn
• 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable
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The document discusses the uses of JavaScript outside traditional web browsers including for Windows Phone 7, Xbox 360 Kinect, Mac OS and PC without a browser, as a server-side language with Node.js, in 3D games with Unity 3D, and for data visualization with Processing JS. It also mentions some of JavaScript's capabilities like the Google V8 engine, event support, using databases like JSON and Redis, and using YUI3 on the server-side with Node.js.
OLUDAP, AN AI APPROACH TO WEB GAMING IN THE CLOUD
Oludap is a multiplayer online strategic game that is based on the open-source (j)Ruby on Rails framework MADMASS (MAssively Distributed Multi Agent System Simulator). MADMASS simplifies the development of next-generation web applications by relying on methodologies from Artificial Intelligence and Multi-Agent Systems.
In Oludap, players compete in real-time for limited resources in a shared environment. Oludap’s gameplay is episodic, meaning that small groups of users can play one-shot games. This type of games presents two challenges:
1. the episodic nature of the game-play may yield to rapid and unpredictable fluctuations in the workload that can make planning for IT infrastructures not sustainable;
2. the fact that players act on a shared environment generates a high level of contention on data thus, considering that consistency is a strong requirement, scalability may be at risk.
In order to overcome these challenges, we are working to re-implement the data layer of the game on top of Hibernate OGM and Infinispan, in the framework of the Specific Targeted Research Project (STReP) Cloud-TM, which is co-financed by the European Commission through the contract no. 257784.
The PaaS Family
This document describes the different types of Platform as a Service (PaaS) models available. PaaS provides a complete software and hardware solution to reduce costs and complexity. Specific types include: aPaaS which offers individual components like databases; iPaaS which supports integration of aPaaS offerings; kPaaS which is a business intelligence platform; uxPaaS which focuses on user interfaces; dPaaS which focuses on data components; and mftPaaS which enables file transfer. The PaaS market is growing rapidly with 50% of new applications expected to be delivered as Software as a Service by 2015.
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A quick overview of the possible business models of the cloud computing companies. Done for Tampere University of Technology seminar course about cloud computing ( http://www.cs.tut.fi/~tsysta/Pilvilaskenta.html ).
The Secrets to SaaS Pricing
• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover...
• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
• 7. Similar companies
• 8. Model 2: Targeting Enterprise2
• 9. Sales team, contracts, full support
• 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer.
• 11. Similar companies
• 12. Model 3: The Mid-Size Hybrid3
• 13. Automated marketing with a sales team
• 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them.
• 15. Similar companies
• 16. Pick the right price range for your vision
• 17. 2 Bad Methods for Pricing
• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
• 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X.
• 22. For B2B, focus on money earned or saved
• 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers:
• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
• 26. 8 Pricing Hacks8
• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
• 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value.
• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
• 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets.
• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
• 36. How to Test New Pricing - 4 Steps
• 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4
• 38. Step 2: Launch Your New Pricing Page
• 39. Step 3: Track your entire funnel
• 40. Step 4: Track ARPU and churn
• 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable
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ERP-Systeme gewinnbringend einsetzen, Einführungsprojekte erfolgreich gestalten,
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A bad accountant or finance manager can spell doom for your company though by causing you to not invest cash that you should be or worse - spending money you don’t have in the bank. This is why you need to know your SaaS accounting chops, too. To help, let’s walk through a breakdown of how revenue flows through your business from a booking all the way to cash collected.
Here we walk through exactly how to calculate ARPU (Average Revenue Per User) including what to and not to include in the calculation, as well as how to optimize this crucial SaaS metric.
Jonathan Weiss - Cloud Computing from the trenches – experiences from running...
The document discusses experiences running a browser game with 2.7 million monthly active users on Amazon EC2. It hosted the game on around 100 servers through EC2's pay-per-hour virtual server infrastructure. Key lessons included planning for failures as outages can occur, fully automating infrastructure to maximize benefits, understanding eventual consistency of resource availability, and using reserved instances to save costs. Migrating away from the vendor-locked platform would be complex due to lack of standards.
Startups: Weiss, Scalarium
Startups: Jonathan Weiss, Peritor - Scalarium
http://www.scalarium.de
---
Please contact us for a downloadable copy of the slides at CloudOps.Summit@googlemail.com .
Follow us on Twitter @CloudOps_Summit and
Facebook http://www.facebook.com/CloudOps
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The document discusses experiences running a browser game with 2.7 million monthly active users on Amazon EC2. It hosted the game on around 100 servers through EC2's pay-per-hour virtual server infrastructure. Key lessons included planning for failures as outages can occur, fully automating infrastructure to maximize benefits, understanding eventual consistency of resource availability, and using reserved instances to save costs. Migrating away from the vendor-locked platform would be complex due to lack of standards.
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Facebook http://www.facebook.com/CloudOps
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- les APIs Twitter, WeatherCompany,
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Co-développement, expérimentation, relation commerciale ou prises de participation minoritaires sont en jeu. Sans oublier la dotation "Go To Market" de 20 000€ à se partager pour les 3 lauréats.
Vous avez jusqu'au 24 janvier 2016 pour vous inscrire et déposer une présentation de votre concept.
www.smarthomechallenge.com
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- 1. Cloud Computing from the trenches Experiences from running on EC2 Jonathan Weiss, 17.09.2010 Peritor GmbH
- 2. 22
- 3. Amazon Elastic Compute Cloud Virtual Server via API call Pay per hour Different instance (server) types in different regions 33
- 4. The Project Browser game hosted on EC2 2.7 million Monthly Active Users (MAU) ~ 100 servers ~ 90.000 requests per minute on average 4
- 5. Architecture 5
- 8. Lessons Learned Plan for failure Amazon is not immune to network problems. But at least you have the means to react. Automate, Automate, Automate Benefits are greatest, when your infrastructure is completely automated. Think configuration and deployment too! Eventual Consistency Things are not always immediate. Sometimes it takes a while for resources to be available (again). Use Reserved Instances! 8
- 9. Vendor Lock-in Datenmigration und Export komplex Keine Standards Peritor GmbH Blücherstr. 22 10961 Berlin Telefon: +49 (0)30 69 20 09 84 0 Telefax: +49 (0)30 69 20 09 84 9 Internet: www.peritor.com E-Mail: kontakt@peritor.com 9