Max-Michael Mayer - Launching a Cloud Based Business

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Launching a Cloud Based Business

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Max-Michael Mayer - Launching a Cloud Based Business

  1. 1. Launching a Cloud Based Business or “ Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
  2. 2. Me
  3. 3. Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai
  4. 4. We
  5. 5. SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore
  6. 6. The Idea
  7. 7. The idea <ul><li>Your app needs to solve a problem </li></ul>Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?
  8. 8. The right solution can add significant value <ul><li>ROI Study (Real Customer) </li></ul>Payback in 5 Months 3 x Invest after 1 Y 1.5m$ NPV over 3 years
  9. 9. The Market
  10. 10. Big Big Big
  11. 11. The Propertybase Market Organisational Memberships IT Spending Total market size > 2b €
  12. 12. The Team
  13. 13. Get the best ! … you know.
  14. 14. Get started
  15. 15. Spend your money wisely… You don’t have a lot when you start.
  16. 16. Once you are getting real… Propertybase office in Munich <ul><li>Office: </li></ul><ul><li>Short term rental agreements </li></ul><ul><li>Be humble –no state of the art office </li></ul><ul><li>Share the space with other and lower costs </li></ul><ul><li>Equipment: </li></ul><ul><li>Use cloud apps! </li></ul>
  17. 17. Money
  18. 18. Venture Capital or not? <ul><li>A detailed financial plan is a must anyway </li></ul>
  19. 19. Make Sales & Marketing Transparent
  20. 20. Healthy conversion rate = growing subscriptions <ul><li>Sales Funnel </li></ul>Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Start with SEO & SEM asap! Dec Feb Apr Jun Aug Oct Dec Feb
  21. 21. Be flexible ! You will change your plans more often as you think.
  22. 22. Recommended Books <ul><li>… for starting your own SaaS business </li></ul>
  23. 23. Contact: Max-Michael Mayer [email_address] +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com

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