Client brief and planning
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The document discusses an advertisement for the Christmas Light Switch On event at the Intu Trafford Centre in Manchester, England. The advertisement will have a festive tone and include a male voiceover providing information about the location, date, time, and special guests of the event, set to the background music of "Deck the Halls." The purpose is to inform audiences about the event and encourage attendance and word-of-mouth promotion. Copyright and appropriate content will be ensured.
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Voices of Success is a talk radio show that aims to entertain and inform baby boomer listeners by sharing stories of successful people and small business owners. The show has proposed affiliations with radio stations in Phoenix, Texas, and Albany that would give it over 130,000 weekly listeners. The document outlines sponsorship packages for the show that include on-air promotions and interviews, as well as website and social media exposure starting at $150 for local sponsors or $3,900 for major sponsors over 13 weeks. It provides contact information for the show's creator and invites listeners to enjoy the program.
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Local comedian Pravesh Mungaldave will perform shows at Silverstar Casino on April 17th and 18th. Mungaldave has experience performing comedy in several South African cities and won the 2008 Gauteng Humorous Speech Contest as the only novice entrant. He is working on material for a one-man show based on everyday human behaviors. Mungaldave's shows feature original material not heard elsewhere to give his audiences a fresh experience.
Section b campaign shedule
The document outlines a campaign schedule for advertising two open evenings - one for a sixth form and one for a normal school. It discusses launch dates in mid-September and mid-October, roughly two weeks before each event. It also mentions using local seasonal events like a carnival and children's run in September to advertise through posters and attracting students. The location and scheduling section discusses placing radio ads on Capital FM at times like 3:30pm and 8pm to target families. Finally, it provides costs for 30-second radio spots, ranging from £200 during peak times to £2 per 1000 listeners.
Section b campaign shedule
The document outlines a campaign schedule for advertising two open evenings - one for a sixth form and one for a normal school. It discusses launch dates in mid-September and mid-October, roughly two weeks before each event. It also discusses using local seasonal events like a carnival and children's run in September to advertise through posters and attracting students. The location and scheduling section discusses placing radio ads on Capital FM at times like 3:30pm and 8pm to target families. Finally, it notes that 30-second radio spots would cost around £200 during peak hours.
Page 2
GANGS is a band from Tallaght, Ireland that has been rapidly rising in popularity since forming in 2012. They have been actively gigging and have opened for other bands. GANGS was recently nominated as Most Promising Irish Act 2014.
The concert will also feature The Universal, a sharp dressed quartet from Liverpool known for their upbeat melodic songwriting and energetic live shows.
The document provides information about sponsorship opportunities for two upcoming concert events featuring the bands GANGS and The Universal. Interested organizations should contact the event organizer Pete Coleman with their sponsorship donation amount.
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This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were female and between the ages of 13-17. Nearly all listened to music and 89% watched music videos often. Among rock music genres, punk and classic rock were most popular. A variety of bands were cited as favorites to watch music videos from. Respondents preferred music videos that told a story through elements like cinematography, editing, and live performance.
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Voices of Success is a talk radio show that aims to entertain and inform baby boomer listeners by sharing stories of successful people and small business owners. The show has proposed affiliations with radio stations in Phoenix, Texas, and Albany that would give it over 130,000 weekly listeners. The document outlines sponsorship packages for the show that include on-air promotions and interviews, as well as website and social media exposure starting at $150 for local sponsors or $3,900 for major sponsors over 13 weeks. It provides contact information for the show's creator and invites listeners to enjoy the program.
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Local comedian Pravesh Mungaldave will perform shows at Silverstar Casino on April 17th and 18th. Mungaldave has experience performing comedy in several South African cities and won the 2008 Gauteng Humorous Speech Contest as the only novice entrant. He is working on material for a one-man show based on everyday human behaviors. Mungaldave's shows feature original material not heard elsewhere to give his audiences a fresh experience.
Section b campaign shedule
The document outlines a campaign schedule for advertising two open evenings - one for a sixth form and one for a normal school. It discusses launch dates in mid-September and mid-October, roughly two weeks before each event. It also mentions using local seasonal events like a carnival and children's run in September to advertise through posters and attracting students. The location and scheduling section discusses placing radio ads on Capital FM at times like 3:30pm and 8pm to target families. Finally, it provides costs for 30-second radio spots, ranging from £200 during peak times to £2 per 1000 listeners.
Section b campaign shedule
The document outlines a campaign schedule for advertising two open evenings - one for a sixth form and one for a normal school. It discusses launch dates in mid-September and mid-October, roughly two weeks before each event. It also discusses using local seasonal events like a carnival and children's run in September to advertise through posters and attracting students. The location and scheduling section discusses placing radio ads on Capital FM at times like 3:30pm and 8pm to target families. Finally, it notes that 30-second radio spots would cost around £200 during peak hours.
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GANGS is a band from Tallaght, Ireland that has been rapidly rising in popularity since forming in 2012. They have been actively gigging and have opened for other bands. GANGS was recently nominated as Most Promising Irish Act 2014.
The concert will also feature The Universal, a sharp dressed quartet from Liverpool known for their upbeat melodic songwriting and energetic live shows.
The document provides information about sponsorship opportunities for two upcoming concert events featuring the bands GANGS and The Universal. Interested organizations should contact the event organizer Pete Coleman with their sponsorship donation amount.
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Claire Wayman and Wojtek Bozik own Sunshine Co-Operative in Sunderland, which aims to provide affordable and healthy food to the local community since 2018. The student spent time writing blog posts and pieces about new items in store, events, and employment opportunities. This placement helped develop writing and communication skills relevant to future university studies in media and communications. It also provided an opportunity to network with others in the local food and media industries.
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This document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were female and between the ages of 13-17. Nearly all listened to music and 89% watched music videos often. Among rock music genres, punk and classic rock were most popular. A variety of bands were cited as favorites to watch music videos from. Respondents preferred music videos that told a story through elements like cinematography, editing, and live performance.
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The music industry first formed in the early 20th century when recording sounds began disrupting sheet music commercial interests. Until the 18th century, composition and printing of music relied on aristocratic and church patronage. In the mid-late 18th century, performers and composers sought commercial opportunities marketing music and performances publicly, like Wolfgang Amadeus Mozart. A timeline shows evolving music technology from phonograph cylinders in 1877 to modern iCloud storage.
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The document provides an in-depth analysis of a horror film trailer. It summarizes the ways the trailer uses conventions of the horror genre and real media products. It discusses the shots, editing techniques, sound, characters, and themes used to conform to genre expectations. The analysis also applies several film theories to further explain the techniques used, including establishing equilibrium, building tension through disequilibrium, and leaving the audience with unanswered questions through an "enigma code." Overall, the document demonstrates how the trailer effectively utilizes common horror conventions and film theories to immerse and unsettle the audience.
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The song lyrics describe the singer's use of alcohol to numb pain and escape from problems in his life. Drinking has become a coping mechanism, with the singer feeling that liquor is running through his veins and that he needs more to dull his mind. The accompanying music video depicts the singer alone on a couch with a bottle of liquor, feeling depressed and grieving the loss of a past relationship shown through a photo on the table. The black and white footage aims to convey a somber, emotional mood as the singer deals with difficulties in his life and relationships.
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The opening sequence of the crime thriller film "U Turn" introduces the main character as he drives alone through an isolated desert. Several enigmas are presented to draw the audience in, including who the character is and where he is going. Various film techniques like camera shots, lighting, editing, and sound are used to set a mid-paced and suspenseful tone. Narrative theories of Todorov and Barthes help analyze how the sequence creates disequilibrium and codes to anticipate outcomes and seek clues about the character.
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Question three
Hammersmith productions was founded in 1934 and is best known for Gothic horror films from the 1950s-1970s, though they produced films in other genres as well. Some of their most successful horror films include Dracula (1958), The Mummy (1959), and The Phantom of the Opera (1962). Hammer dominated the horror film market and enjoyed worldwide distribution and financial success, producing over 200 films total. Along with Gothic horror, Hammer also produced low-budget suspense films inspired by directors like Hitchcock, known as their "mini-Hitchcocks." According to interviews, Hammer's target audience would learn about new thriller films mostly through advertisements like billboards, posters, trailers on YouTube and TV
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The document provides guidelines for creating a print advertisement for a TV channel based on an analysis of Channel 4 advertisements. The summary should include:
- Print ads should follow codes and conventions like including the program name, slogan, scheduling, and channel logo on the right side.
- Ads should use colored boxes and large, eye-catching images to draw attention and include the essential details about the program.
- The analyzed Channel 4 ads were used as examples to design an ad that would look professional and appeal to audiences in the same way.
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Craig and Graeme decided to start a band together, with Craig playing keyboard and Graeme playing guitar. They realized they needed more members and decided to hold auditions. Sixteen people auditioned total, and they needed to choose members to fill the roles of guitarist, drummer, bassist, and lead singer. They calculated that there were 43,680 possible combinations of bands they could form from the auditioning group. If half the auditioning group was boys and half girls, and they wanted to choose at least 3 girls, there would be 2,688 possible combinations of bands satisfying that criteria.
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The document discusses conventions of rock music videos and potential ideas for a student music video project. It considers three rock songs for the video - "Weightless" by All Time Low, "Mr. Brightside" by The Killers, and "It's Time" by Imagine Dragons. For each song, it outlines possible narrative elements and band performances to include. It also discusses potential record labels and band names for the project.
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While some claim that Islam spread by the sword through war and force, the document provides evidence that this was not the case. The Quran explicitly states there is no compulsion in religion. It also instructs Muslims to invite others with wisdom and good instruction. Islam spread peacefully to many lands like Indonesia without Muslim armies. Even where Muslim empires ruled for centuries in places like India and Spain, religious minorities survived and practiced freely. History shows Islam grew without the use of force or swords.
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The document summarizes the creative choices made in developing the opening of a student thriller film project. Some conventions of the thriller genre were challenged, such as not including a typical crime in the opening. The opening was shot in reverse to build intrigue. Various locations around Cambridge were used for a chase scene. Minimal details were provided about the characters to generate questions. Simple titles and fonts were chosen to match the realistic aesthetic. Original music was composed and voiceover was added to provide context. Natural lighting and handheld camerawork aimed to enhance the thriller feel.
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Based on this interview, here are some key points I've learned about appealing to this type of audience:
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- Use real music from bands rather than generic music, as it will feel more relatable and leave more room for interpretation.
- Focus on choosing music that conveys the theme, as that's what this listener pays most attention to.
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Felicity Boulton, Bride’s friend
Photographer: Sarah Jane Photography
Videographer: James Astbury, Groom’s brother
Cake: Cakes by Claire
Flowers: Felicity Boulton
Hair: Marissa Hair
Makeup: Jane Makeup
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Pr5 finantial considerations
The document discusses creating a 30 second radio advertisement for Island Records to promote Bon Jovi's upcoming 2017 tour. It notes that targeting peak hours (6-10am, 4:30–6:30pm) on major radio stations like BBC Radio 1, BBC Radio 2, and Capital FM will be costly, around £25,000, due to high listener rates. However, the cost should not be an issue given it is for a large global company. Soundtracks and vocals can be provided and recorded free of charge.
6IX-MEDIA-for-WayHome-Proposal-Final (1)
An open mic night is proposed to promote WayHome music festival and find new talent. The event would be held at Horseshoe Tavern in Toronto on June 2nd. Local artists would perform for prizes including WayHome tickets. Media would be invited to increase coverage. Social media would promote the event using #SingYourWayHome. The goal is to increase WayHome ticket and brand awareness while scouting new artists.
Similar to Client brief and planning (20)
Embrace Entertainment History: Explore Poster Memorabilia
Embrace Entertainment History: Explore Poster Memorabilia
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Unit 51 pr9 sourcing images completed
Copyright is a legal right that grants creators exclusive control over the use and distribution of their original works, usually for a limited time period. While copyright provides creators control, it is not absolute and allows for limitations and exceptions like fair use. To avoid infringing on copyright, permission must be obtained from the copyright holder to use or change their protected materials, as the creator maintains legal rights over their work and can decide whether or not to grant permission and on what terms. When finding images, permission from the copyright holder or a paid license is required before using the image, even if the holder is not obvious, including images from Google, social media, books and photos taken by others. Certain organizations can grant licenses to use copyrighted images
Image manipulation completed
The document describes the process of editing a photograph in Photoshop to improve it. The person made the subject's skin, hair, and makeup brighter and more colorful. They removed the dull grey background and replaced it with a clean white background. These edits made the image look more professional. The edited photo was then used as the cover of a magazine, where further touch-ups were done to crop and enhance it to look like a high-quality professional magazine cover.
Unit 51 pr9 sourcing images completed
Copyright provides creators exclusive rights over their original works for a limited time. These rights are not absolute and have limitations like fair use. To use copyrighted materials like images, you need permission from the copyright holder or a license, even if the holder is not obvious. There are organizations that can help you obtain licenses or permission to use images found online or elsewhere. Before using an image, you need to contact the copyright holder, pay any required fees, and get a license. If the holder cannot be identified, you may need to pay a fee to a group like Copyright Hub to help identify the owner and obtain permission.
Evaluation of final major project
Lydia created three horror movie posters for her final major project. She struggled with time management at first when trying to create a movie trailer, but was able to change directions and focus on the posters. She took photos using a Canon camera and edited them in Photoshop to create scary effects like bloodshot eyes. Feedback from classmates confirmed the posters looked professional and achieved their goal of seeming realistic and supernatural. Overall, the project helped Lydia improve her design skills and allowed her to research and apply conventions of the horror genre.
Numbered ecidence of research
This document references articles and advertisements from the July 2015 issue of Empire Magazine discussing shrinking superheroes and the film Ted, as well as a website reviewing the movie poster for The Devil Inside from June 2015. It lists page numbers for the Empire Magazine articles and dates for the other references.
mediaEmpire magazine article
The article discusses the use of secondary research in Empire Magazine. Secondary research involves analyzing existing information from other sources rather than collecting new primary data. It allows researchers to gain a broad understanding of topics and identify areas for further investigation more efficiently than primary research alone.
Final major project production diary template 2014 2015
This document outlines a student's progress over several months on their final major project for a creative media course. It provides weekly updates summarizing work completed and plans for the following weeks. Due to falling behind schedule, the student changed their project from a movie trailer to a horror poster campaign, taking photos and editing them in Photoshop. Over subsequent weeks, the student completed three posters. They then wrote an evaluation and received peer feedback before finishing all remaining documents to display on their project blog.
mediaPr11 production commentary
The document summarizes the design and layout of a magazine cover and two-page article about the Disney movie Frozen. Photoshop was used to edit images and create the magazine cover design, featuring a photo of a model as Princess Anna. Microsoft Word was used to write the two-page article. Research was done on other Disney princess magazine covers for design inspiration. The magazine cover and article follow conventions like a blue and grey color scheme representing ice, Princess Anna's hairstyle, and placement of images, text, headings, and page numbers. The target audience is females aged 15-20 interested in Disney princess films like Frozen.
Primary research into my posters
The document is a survey asking for feedback from classmates on posters created to advertise a film. It asks three multiple choice questions: whether the posters were professional or not, if they included horror conventions, and if they effectively advertised the film. The summary captures the key details that the document is a survey seeking feedback from peers on movie posters through three multiple choice questions.
mediaEvaluation of final major project
Lydia created three horror movie posters for her final major project. She took photos of a classmate and edited them in Photoshop to look scary, applying effects like red eyes and pale skin. She chose a red, black, and white color scheme to convey blood, darkness, and contrast. Lydia researched successful horror movies and analyzed an existing poster to inform her taglines and design. She received feedback from classmates that her posters looked professional but the font could be improved. Overall, Lydia enjoyed the process of researching, designing, and receiving feedback on her three horror posters.
mediaPresentation notes.
The document outlines plans for creating a horror movie trailer. It will follow two friends who find a Ouija board, decide to play with it, but then things go wrong. The trailer will start off looking innocent but then use effects and editing to become darker and scarier, leaving audiences wanting more. Most of the film will be shot cinematically, except for a found footage scene where the main character hides and films on a phone.
Presentation script
The film students will create a horror film trailer based on the movie Ouija, following two friends who find an old board game and things start going wrong after they play it. To create a realistic effect, the setting will be a normal looking house. They plan to cut scenes slowly at first to set the scene, and then use sharp cuts between scenes to shock the audience when things go wrong, aiming to create a creepy vibe. They will film most of it in a traditional cinematic style, but include a point-of-view shot filmed on a phone to bring the audience in and make it feel more realistic.
Life after frozen
The document discusses the popularity of the Disney film Frozen. It notes that Frozen was a huge commercial success, making over $1.27 billion worldwide. It became very popular with young girls, who dressed up as the characters Elsa and Anna. A wide variety of Frozen merchandise was produced and sold well. While Frozen 2 is anticipated, it will not be released until 2018 to allow time for its creation and for other Disney films to be released first, such as Moana. A short sequel called Frozen Fever will be released sooner.
Overall review of my three news stories
The document summarizes the author's experience completing three news stories for a class assignment. For the first story, the author did a copy-only piece on a dog show where a competitor was poisoned. For the second, the author interviewed a nurse about the effects of underage drinking. For the third, the author did a live cross interviewing students about an election. The author received positive feedback but notes areas for improvement like managing time better and adding background music. Overall, the author feels the stories met the professional standards of the assignment.
Overall review of my three news stories
The document summarizes the author's process of creating three news stories for a class assignment. The first story was a copyonly piece on a dog show with no interviews. The second incorporated an interview with a nurse about the effects of underage drinking. The third was a live cross featuring interviews with college students on the election. The author worked to deliver all stories in a professional manner with a serious tone, editing out errors and dead air. Feedback was generally positive though the author notes areas for improvement like better time management and additional editing or music. Overall the goal of creating professional news stories was achieved.
Photography shoot risk assessment form
This risk assessment document provides a template for identifying potential hazards during a photography shoot and assigning a risk level. It involves considering hazards, who or what may be harmed, existing controls, and determining a risk level. Further actions may then be identified depending on the risk level. The document lists some example hazards that could be encountered during different scenes of a shoot along with potential harms, controls, risk levels, and further actions.
mediaInterview prep sheet 3rd story
The document is an interview preparation sheet for a discussion on how the 2015 UK general election has affected young people. It includes details of the interview such as date, location, and contact information. It also lists the planned questions which will focus on whether the election outcome will impact young people, their views on Conservative policies, and opinions on the voting system. Finally, it provides a brief overview of the election results and key education policies of the main parties.
Interview prep sheet 2nd story
The document is an interview preparation sheet for an interview about underage drinking in Manchester. It includes details like the date, location, and contact information for the interviewer and interviewee. The purpose is to inform and educate the audience about the damage alcohol causes teenagers under 18 in Manchester and how it affects them and the NHS. Planned questions address reports on alcohol abuse by teenagers, opinions on underage drinking, effects on mentality, and costs to the economy. Findings provide information from organizations like Alcohol Concern on campaigns to address underage drinking and its impacts.
Powerpoint task 1 page layout and design
This document analyzes the cover of the April 2013 issue of Elle magazine featuring Rihanna. It summarizes the target audience as females aged 18-30 who are interested in high fashion trends. It describes the use of formal, sophisticated text and dark, vibrant colors that suit the audience and create visual appeal. The layout follows conventions of fashion magazines by placing the magazine title and Rihanna's image prominently and using minimal additional text to draw readers in.
jjInterview prep sheet
The interview will take place at the interviewee's home in Manchester, England. It will be recorded with a voice recorder. The purpose is to inform and educate the audience about how much damage alcohol causes to underage and 18-year-old teenagers in Manchester, and how it affects them and the NHS. Planned questions include how often reports are filed about alcohol abuse by teenagers, the interviewee's opinion on underage drinking, and the costs of alcohol abuse to the economy.
More from LydiaCharlotteCooke (20)
Final major project production diary template 2014 2015
Final major project production diary template 2014 2015
Client brief and planning
- 1. The Intu Trafford Centre, the biggest shopping centre in Manchester North West. The Trafford Centre opened to the public in 10th September 1998. The centre is right beside Trafford Industrial Park, where lots of companies in Manchester are situated. The centre holds some popular shops such as Topshop, John Lewis, Victoria’s Secret and more. The centre also provides a wide selection of restaurants and bars. The food hall can hold over 1600 people, so enough to fill up the show for the Christmas Light Switch On. The Trafford centre is in Manchester, England and its opening times on week days are 10am till 10pm, and on Saturdays 10am until 10pm and Sundays 12pm until 6pm. The client has asked for the advert to be seasonal, but not offensive, using music such as Christmas songs and sound effects. They have also requested the voice over to be a male, in his late 30’s so the voice sounds deep yet clear. As The Intu Trafford Centre is such a big company, we need to make this advert 100% accurate so they are satisfied with the outcome. Hopefully this advert will meet their expectations and the audiences. The style of this advert will be festive and informative. The advert will include a male voice over to speak passionately about the upcoming event at the Intu Trafford Centre, which would be the Christmas Light Switch On. Information such as location, time and date will be included, and also the special guests which will be either performing or entertaining the audience. The festivity of the advert will be exciting towards the audience, as their will be a Christmas song called ‘Deck The Halls’ included. The advert will begin with the Christmas song ‘Deck The Halls’ and will slowly fade to a lower volume, but will still be playing at a low level. This is so the voiceover can be heard clearly and formally for the audience. The male voiceover will tell the audience the information about the Christmas Light Switch On and a little bit about the Trafford Cent re itself. The voiceover will then state the time, location and date of the event, then the music will become louder and the slowly fade out once again. The purpose of this advert is so the audience will listen, and really want to attend the Christmas Light Switch On. It is also so people can here the advert and tell their friends and family about it, encouraging more people to attend th is event. When finding music to use for my advert, I will have to ensure it is royalty free or paid securely. This is to avoid copy right issues. I will also ensure the script is appropriate, not including any inappropri ate or offensive words and language. The music I am using will create a happy and exciting atmosphere when it starts to play, as it will remind everyone about Christmas and that its only around the corner. It will make the audience want to listen to the advert, and memorise the moments they enjoyed best. I have chosen the song Deck The Halls at it is a well -known Christmas song, One that the audience can relate to.