This client board describes an 18-30 year old female target audience for spring/summer party wear. She is a working woman from the middle/upper class living in a metro city like Delhi or Mumbai. She shops at brands like Zara and Gucci for smart casual and party outfits. She is fashionable, experimental and believes in equality. Her role models are Priyanka Chopra and Deepika Padukone and she shops online through Amazon and Flipkart.

1. CLIENT BOARD
GENDER – Female
AGE-18 -30
SEASON- Spring / Summer
OCCASION- Party wear
OCCUPATION-Working women
SOCIAL STATUS – Middle class/upper class
PERSONALITY AND CHARACTER - People who believe
in equality among both men and woman,
bold ,experimental, fashionable.
ANNUAL INCOME – 17-25 Lakhs P.a
STYLE- Smart casual and Party wear
ROLE MODEL- Priyanka chopra, Deepika padukone
GEOGRAPHICAL STATUS- Metro cities

2. SHOPPING DESTINATION- Delhi , Mumbai
BRAND CHOICES- Zara and Gucci
ONLINE SHOPPING PLATFORM –Amazon,Flipkart