Learn strategies to improve your lead generation efforts by understanding the conversion process, improving lead quality, and optimizing for metrics down the buyer funnel.
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency.
Get expert-level PPC tips like:
- Streamlining your optimization efforts with scripts.
- Cutting down on the labor of ad testing for more focus on writing and deploying ads.
- Using automated rules to save you time and manage your account more efficiently.
SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience.
So how do you make your product discoverable to people who matter?
Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing.
In this presentation, you'll learn:
- Creative ways to leverage your product to increase your conversion and activation rates.
- How to decrease your time to value for product-driven lead generation.
- Real-life examples from top SaaS companies to inspire you.
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019.
In this session, you will learn:
- How we can write ad copy that focuses on satisfying our target audiences instead of best practices.
- Which features in Google Ads can help you write custom, ads no other account can replicate.
- Where the industry is going and how we should be thinking about our ad copy in 2019 and beyond.
Writing Search Ad Copy in 2019 that ConvertsJoe Martinez
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019.
Presented at HeroConf 2019 in Philadelphia, PA.
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time, and boost your efficiency.
Get expert-level PPC tips like:
- Streamlining your optimization efforts with scripts.
- Cutting down on the labor of ad testing for more focus on writing and deploying ads.
- Using automated rules to save you time and manage your account more efficiently.
SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience.
So how do you make your product discoverable to people who matter?
Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing.
In this presentation, you'll learn:
- Creative ways to leverage your product to increase your conversion and activation rates.
- How to decrease your time to value for product-driven lead generation.
- Real-life examples from top SaaS companies to inspire you.
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019.
In this session, you will learn:
- How we can write ad copy that focuses on satisfying our target audiences instead of best practices.
- Which features in Google Ads can help you write custom, ads no other account can replicate.
- Where the industry is going and how we should be thinking about our ad copy in 2019 and beyond.
Writing Search Ad Copy in 2019 that ConvertsJoe Martinez
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019.
Presented at HeroConf 2019 in Philadelphia, PA.
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize your automation, save you time, and boost your efficiency.
You'll get expert-level tips:
*Streamlining your optimization efforts with scripts
*Cutting down on the labor of ad testing for more focus on writing and deploying ads
*Using automated rules to save you time and manage your account more efficiently
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...ClearSaleing
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how search engine marketers (SEMs) improperly asses the true effectiveness of the entire series of online ads. This webinar contains several examples as to how crucial understanding your customer’s Purchase Path(TM) is and can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Effective guidelines and frameworks for managing a Pay Per Click or PPC campaign. Seven stages are PPC research, PPC planning, PPC copywriting, PPC bidding, PPC landing pages, PPC performance review and PPC amending, tuning and testing.
An inside look at how salesforce.com uses CRM data to optimise it's Paid Search Programs. Presented at SMX Sydney 2013 by Mark Vozzo. For more details visit http://blogs.salesforce.com/au/2013/04/smx-sydney-markvozzo.html
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand GenAggregage
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Many sales and marketing teams establish an agreement that all leads must be called.
Yet as inbound lead volume increases this can be unachievable without adding more and more headcount to call all the leads.
There’s a better way.
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
4 Steps to Outrank the PPC Competition: SEMrush & WordStreamSemrush
In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,” WordStream and SEMrush offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.
Analyze the competition’s performance and strategy;
Assess and optimize your campaign performance;
Apply PPC best practices;
And repeat, adjusting to trends and changes in your market.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018Michelle Morgan
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
More Related Content
Similar to Click to Close: PPC Lead Gen Strategies for All Stages of the Funnel
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks!
In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize your automation, save you time, and boost your efficiency.
You'll get expert-level tips:
*Streamlining your optimization efforts with scripts
*Cutting down on the labor of ad testing for more focus on writing and deploying ads
*Using automated rules to save you time and manage your account more efficiently
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...ClearSaleing
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how search engine marketers (SEMs) improperly asses the true effectiveness of the entire series of online ads. This webinar contains several examples as to how crucial understanding your customer’s Purchase Path(TM) is and can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Effective guidelines and frameworks for managing a Pay Per Click or PPC campaign. Seven stages are PPC research, PPC planning, PPC copywriting, PPC bidding, PPC landing pages, PPC performance review and PPC amending, tuning and testing.
An inside look at how salesforce.com uses CRM data to optimise it's Paid Search Programs. Presented at SMX Sydney 2013 by Mark Vozzo. For more details visit http://blogs.salesforce.com/au/2013/04/smx-sydney-markvozzo.html
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand GenAggregage
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Many sales and marketing teams establish an agreement that all leads must be called.
Yet as inbound lead volume increases this can be unachievable without adding more and more headcount to call all the leads.
There’s a better way.
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
4 Steps to Outrank the PPC Competition: SEMrush & WordStreamSemrush
In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,” WordStream and SEMrush offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.
Analyze the competition’s performance and strategy;
Assess and optimize your campaign performance;
Apply PPC best practices;
And repeat, adjusting to trends and changes in your market.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
Need a new approach to demand generation? Looking for a different way of going to market?
In this Search Engine Journal Webinar, you’ll learn how to:
- Perfectly understand and compare channel level performance using the LTV:CAC formula.
- Boldly identify and emotionally connect with your exact persona at your ideal accounts.
- Correctly leverage first-party data for campaign success.
- Aggressively grow pipeline revenue via gift-giving and psychology.
Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.
Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.
You’ll also get templates, tactics, and spreadsheets used on the top 1% of SaaS accounts.
Similar to Click to Close: PPC Lead Gen Strategies for All Stages of the Funnel (20)
Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018Michelle Morgan
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
Search & Display Retargeting Strategies: Hero Conf LA 2017Michelle Morgan
Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.
DSA: A Tool for All PPC Accounts - HeroConf London 2017Michelle Morgan
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
7. #heroconf@michellemsem @ClixMarketing
Ecommerce vs Lead Gen
Ad Click
Add to Cart
Check Out
Revenue
Ad Click
Fill Out Form
Form Submit
Qualifying Stage
Consideration Stage
Offer Made
Contract Signed
Revenue*Heinous oversimplifications
16. #heroconf@michellemsem @ClixMarketing
Don’t Always Jump to the Most Expensive CTA
● Would you request a demo for super expensive software after the first touch?
● This can work sometimes, but not always.
● Better yet, why not try to provide some value to your customers?
19. #heroconf@michellemsem @ClixMarketing
Give the User Something in Return
● Whitepapers
● Industry reports
● Webinars
● Calculator
● Access to a Calendar
● Custom quiz
● Size finder
● Contests
● Interactive video
● Build a game
22. #heroconf@michellemsem @ClixMarketing
Ideally, We’ll Have CTAs for All Stages of the Funnel
Not everyone is at the same stage of
the buyer funnel.
Create CTAs for each of them.
Awareness
Interest
Consideration
Action
23. #heroconf@michellemsem @ClixMarketing
Create a Chart and See Where You Have Gaps
Funnel Stage Call to Action Price to User Value to You
Awareness Video View $ Audience
Interest Content View $$ Engagement
Consideration Tool Use $$$ Partial Info
Action Demo $$$$ All Info
If you’re missing a stage, go build another CTA!
29. #heroconf@michellemsem @ClixMarketing
● Form Fills
● Phone Calls
● Live Chat
● Direct Messages
● Text Responses
● Carrier Pigeons
● Smoke Signals
● Aura Changes
● Pheromones
Track All Touchpoints
30. #heroconf@michellemsem @ClixMarketing
Remember All This Stuff I Just Told You To Build?
● Whitepapers
● Industry reports
● Webinars
● Calculator
● Access to a Calendar
● Custom quiz
● Size finder
● Contests
● Interactive video
● Build a game
35. #heroconf@michellemsem @ClixMarketing
Exclude Known Leads:
Scripts
• Cookies to track user
behavior
• Instant
• Time restricted
• Cookies can be
removed
Engagement
Audiences
• Leverages platform
engagement tracking
• Not transferrable
across channels
Customer
Uploads
• No time limit
• Captures all sources
• Matching isn’t
always perfect
40. #heroconf@michellemsem @ClixMarketing
What Are the Characteristics of a Good Lead?
● Strong credit score?
● Company size?
● Readiness to purchase?
● Proper industry?
● Demographics? (Careful here…)
● BANT? (Budget, Authority, Need, Timing)
● Package deal potential?
● Homeownership status?
48. #heroconf@michellemsem @ClixMarketing
Form Length Results
Form
Length
Spend Leads CPL
Qual
Leads
CPQL
L > QL
Rate
Long Form $34,615 670 $51.66 496 $69.79 74%
Short Form $11,837 162 $73.07 77 $153.73 48%
67. #heroconf@michellemsem @ClixMarketing
Leads Aren’t Always Your Main KPI
Often held to metrics further down the
funnel like MQLs, SQLs, and at times
even revenue.
The biggest piece to be able to do
this…
Having your CRM data available.
Lead
MQL
SQL
Opportunity
Close
70. #heroconf@michellemsem @ClixMarketing
Have As Much As You Can Accounted For
{lpurl}?_bk={keyword}&_bt={creative}&_b
m={matchtype}&_bn={network}&utm_sour
ce=google&utm_medium=cpc&utm_term=
{keyword}&utm_content={creative}&utm_
campaign={_campaign}&mkwid={ifsearch:
s}{ifcontent:c}{_mkwid}-
d{device}_pcrid_{creative}_pkw_{keyword
}_pmt_{matchtype}_&pgrid={adgroupid}&
ptaid={targetid}&intent={_intent}&iv_=__iv
_p_1_g_{adgroupid}_w_{targetid}_h_{loc_
physical_ms}_ii_{loc_interest_ms}_d_{dev
ice}_v_{devicemodel}_n_{network}_c_{cre
ative}_l_{placement}_t_{target}_e_{feedite
mid}_r_{adposition}_vi__
● Channel
● Campaign
● Ad Group/Set
● Keyword
● Audience Targeting
● Creative
● Call to Action
● Device
● Match Type
● Location
● Etc.
74. #heroconf@michellemsem @ClixMarketing
This Data Can Be Used For…
● Focusing in on higher quality leads.
● Budget shifts.
● Pausing underperforming keywords.
● Determining ad copy that drives
higher quality leads.
● Where do people get stuck in the
funnel for each channel?
● Where are our lowest quality leads
coming from?
● If we got a budget increase, where
should it go?
75. #heroconf@michellemsem @ClixMarketing
How Long is Your
Sales Cycle?
This will impact decision making with
your optimizations.
How long of a date range do you need
to look at to review MQL, SQL, Opp
performance data accurately and fairly?
• 10 DaysLead
• 4 DaysMQL
• 21 DaysSQL
• 23 DaysOPP
• Total: 58 DaysCustomer
80. #heroconf@michellemsem @ClixMarketing
Lead Scoring
Points awarded to leads based on
the information they added to the
form.
Problem: Ideal Lead: 85 pts
User Information Points
Supportable Account 25
Corporate Email 10
Expected Employees: 100+ 25
Expected Employees: 50-99 5
Target Industry 25
86. #heroconf@michellemsem @ClixMarketing
Engagement Campaigns
Map users only to unseen content.
Ad Set 1 Ad Set 2 Ad Set 3
Ebook 1 Ebook 2 Ebook 3
Leads Short of MQL Points Leads Short of MQL Points Leads Short of MQL Points
Ebook 1 Visits Ebook 2 Visits Ebook 3 Visits
89. #heroconf@michellemsem @ClixMarketing
Takeaways:
● Understand the implications of your CTA: appeal, price, value.
● Qualify users by asking them to pay a higher price.
● Track everything and leverage it to impact lead performance.
● Make a difference beyond the lead. That’s where we make money after all.