2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Classifiers
1. CLASSIFIERS IN DE VLAAMSE
GEBARENTAAL
Case study van handvormen voor auto, mens en vogel
Onderzoeksrapport 2014
Isabelle Heyerick
Eveline Huys
Mieke Van Herreweghe
Myriam Vermeerbergen
3. Doel?
Onderzoek naar mogelijke handvormen bij drie referenten:
• AUTO
• MENS
• VOGEL
Ook:
• KIND, VROUW, MAN, SOLDAAT, … (groep van “mensen”)
• DUIF, MUS, KIP, EKSTER, … (groep van “vogels”)
5. Categorieën (1)
• Veel verschillende opinies over indeling in
categorieën van classifiers.
• Dit onderzoek: volgt indeling van Johnston &
Schembri (2007).
6. Categorieën (2)
Drie types van classifiers:
1) entiteit classifiers
2) SASSes
3) manipuleer classifiers: niet
16. Methodologie
• verzamelen van data
Cfr. rapport Onderzoeksmethodologie
Meervoudsvorming in VGT (2008)
• informanten
• criteria?
17. HamNoSys
• universiteit van Hamburg
• universeel toepasbaar / voor wetenschappelijke
doeleinden
• nadelen?
o complex
o verwarrend, vb: E3 ≠ 3-handvorm
Handvormentabel: bijlage 1
18. 1. Referent en classifier: één-op-één relatie?
2. a. Wat motiveert de keuze van gebaarder voor een bepaalde classifier?
b. Indien éénzelfde referent door meerdere classifiers kan worden
voorgesteld, waarom wordt in een bepaalde context dan net die
classifier gekozen?
c. Is de keuze individueel of kiest iedereen voor dezelfde handvorm?
d. Zijn er (al dan niet) bepaalde regels of tendensen?
3. Onderverdeling entiteit classifiers en SASSes van Johnston & Schembri
(2007) toepasbaar voor VGT?
Onderzoeksvragen
19. 1. Referent en classifier: één-op-één
relatie?
Neen. Elke referent kan voorgesteld worden door meerdere
classifiers:
• variatie tussen regio’s; interregionaal
• persoonlijke variatie
20. Overzicht aantal mogelijke
handvormen per referent (bijlage 3)
Referent Handvormen
Handvormen met
variatie in oriëntatie
AUTO 19 38
MENS 13 21
VOGEL 48 77
21. 2.a. Wat motiveert de keuze van de
gebaarder voor een bepaalde classifier?
Afhankelijk van:
• context waarin classifier (binnen een constructie)
voorkomt
• intentie van gebaarder
Volledige beschrijving: bijlage 2
22. Welke classifiers gebruikt voor referent
AUTO?
Zes categorieën:
a) verwijst naar volledige vorm van auto: B1
, B2 , B3
b) verwijst naar specifiek deel van auto: B4
, B5 , , B7 , B9 , J4/J5
/
c) verwijst naar breedte van auto: C8
, H2 , L2
23. d) verwijst naar meerdere auto’s:
F2 , E2
e) verwijst naar competitieve relatie tussen
twee auto’s:
f) verwijst naar het traject dat auto aflegt:
C1 , C3
24. Welke classifiers gebruikt voor referent
MENS?
Drie categorieën:
1. verwijst naar volledige vorm van persoon:
, C1 , H1
2. verwijst naar specifiek lichaamsdeel: C3
, D3 , E2 , E3 , E7 ,
3. verwijst naar meerdere personen: B2
, , F3 , E3
25. Welke classifiers gebruikt voor referent
VOGEL?
Vier categorieën:
a) verwijst naar volledige vorm van vogel: C1
, C1’ , C20 , G5
b) verwijst naar specifiek lichaamsdeel:
28. c) verwijst naar grootte van vogel: , H4
d) verwijst naar meerdere vogels: B2 , F1
, F2 , F3 , F13 , F16 , J2
29. 2.b. Indien éénzelfde referent door meerdere classifiers
kan worden voorgesteld, waarom wordt in een bepaalde
context dan net die classifier gekozen?
• Gebaarder kan voor éénzelfde referent kiezen uit
verschillende mogelijke classifiers
• Bij actie, beweging of positie van referent: vooral
handvormen die specifiek (lichaams)deel voorstellen
• Hoe meer verschillende acties, bewegingen een referent
kan doen (gebaarder kan dus ook deze acties uitdrukken)
hoe meer variatie in handvormen
30. 2.c. Is de keuze individueel of kiest
iedereen voor dezelfde handvorm?
• Ondanks dezelfde context, kiezen verschillende
gebaarders voor verschillende handvormen
• Ook één en dezelfde gebaarder kan voor zelfde uiting
andere classifier gebruiken
• Handvormen eerder persoonlijk bepaald = ook minder
frequent voorkomende handvormen
• Niet regionaal bepaald
31. 2.d. Zijn er (al dan niet) bepaalde
regels of tendensen? (1)
• Verhalend video als uitlokkingsmateriaal => veel variaties
in mogelijke handvormen
• Combinatie levend wezen en verhalend
uitlokkingsmateriaal heel wat mogelijke variatie in
classifiers
32. 2.d. Zijn er (al dan niet) bepaalde
regels of tendensen? (2)
Vier redenen bepalen keuze voor een bepaalde handvorm:
• verwijzing naar volledige vorm van referent
• verwijzing naar specifiek (lichaams)deel van referent
• verwijzing naar grootte of breedte van referent
• aanwezigheid van meerdere referenten aantonen
33. 2.d. Zijn er (al dan niet) bepaalde
regels of tendensen? (3)
Andere redenen (= wat wil gebaarder precies tonen?):
• lokalisatie van referent
• actie van referent
• beweging van referent
• traject dat referent aflegt
• verhouding van meerdere referenten t.o.v. elkaar in de
ruimte
• constructed action
⇒ combinatie mogelijk
34. 2.d. Zijn er (al dan niet) bepaalde
regels of tendensen? (4)
• Niet-gemarkeerde vs. gemarkeerde handvormen:
AUTO: B2, B3 vs. B7
MENS: C1, C3 vs. I14
VOGEL: moeilijker te bepalen
• Meervoud: F2 en F3
35. 3. Onderverdeling entiteit classifiers en SASSes van
Johnston & Schembri (2007) toepasbaar voor VGT?
(1)
Entiteit classifiers met vier subcategorieën:
(a) volledige entiteit
(b) collectief
(c) lichaamsdeel
(d) omvang
36. Voorgestelde classificatie entiteit classifiers:
(a) volledige entiteit
(b) deel van entiteit (incl. lichaamsdeel)
(c) collectief
(d) omvang
37. 3. Onderverdeling entiteit classifiers en SASSes van
Johnston & Schembri (2007) toepasbaar voor VGT?
(2)
SASSes met drie subcategorieën:
(a) oppervlak
(b) diepte en breedte
(c) omtrek
39. Bijzondere aspecten
1. Werkwoordgebaren vs. classifiers
2. Niet-gemarkeerde handvorm F8
3. Handvormen niet geregistreerd in HamNoSys
tabel
4. ‘Niet-geattesteerde’ handvormen
40. 1) Werkwoordgebaren vs.
classifiers
• Enkele werkwoordgebaren vertonen sterke gelijkenis
met handvorm van classifiers:
STAAN, , VALLEN, HANGEN, BOTSEN en
Twijfel: lexicaal gebaar of productief lexicon?
• Principe “delexicalisatie” of/en “hericonisering”
41. 2) Niet-gemarkeerde handvorm
F8
• Niet-gemarkeerde handvorm : AUTO, MENS en VOGEL
bijna functie van wijsgebaar (“het is daar”)
• Gemarkeerde handvorm : 1x gebruikt met verwijzing
naar lichaamsdeel van een vogel wel classifier
42. 3) Handvormen niet geregistreerd
in HamNoSys tabel
= “nieuwe” handvormen
specifieke handvormen voor VGT of varianten van
bestaande handvormen
45. 4) ‘Niet-geattesteerde’
handvormen
• Bepaalde handvormen uit HamNoSys tabel komen niet voor in
VGT (doctoraatsonderzoek Demey (2005))
• Maar in deze studie naar classifiers wel productief lexicon!
VOGEL: C1’ , C4 , C20 , D9 , E8 , E13 ,
F11 , F13 , F16 , I14
MENS: I14
46. Besluit
1. Voor één referent: meerdere classifiers mogelijk
2. Motivatie en keuze van gebaarder beïnvloed door:
a) uitlokkingsmateriaal
b) intentie van gebaarder
Verschil in variatie
• Regels en/of tendensen: 4 belangrijke motivaties + 6
andere redenen
• Niet-gemarkeerde en gemarkeerde handvormen
3. Classificatie entiteit classifier en SASSes van toepassing, mits
kleine verduidelijkingen
4. Bijzondere aspecten
47. Verder onderzoek?
• Eenzelfde onderzoek naar handvormen voor andere
referenten
• Onderzoek naar classifier constructies en hun functie
Editor's Notes
Voor MENS en VOGEL zeker verschillende varianten tonen!
bijvoorbeeld naar het meer lang en smal dan kort en breed zijn van een lantaarnpaal of naar de manier waarop hun referent gemanipuleerd wordt - bijvoorbeeld naar het vasthouden van een cilindervormig voorwerp zoals een conservenblikje. Voorbeeld voor classifier constructie: veel mensen op straat
door internationale gebarentaalonderzoekers, dan Zwitserlood heeft het dan in de drie algemene categorieën herleid:
UITLEGGEN: Manipuleer classifier: wat het is EN een voorbeeld geven(dit onderzoek alleen over mens, vogel en auto: manipuleer cl kwam niet in de data voor)
In de geanalyseerde data zijn er geen voorbeelden te vinden van dergelijke classifiers die gebruikt worden aangezien er niet gesproken werd over ‘volumes’ of ‘hoeveelheden’ (wat omvang betreft) voor mensen, auto’s en vogels. Wel voorbeelden voor andere referenten bv trui..
In de data kwamen geen oppervlak SASSes voor om te verwijzen naar auto, mens en vogel. Een ander mogelijk voorbeeld is dit (STEEN)
Handvormentabel: zie bijlage 1
Persoonlijke variatie: één en dezelfde gebaarder gebruikt voor één referent verschillende classifiers in functie van de context en van het kenmerk van de referent dat hij/zij wil benadrukken)
Voor die referenten werd telkens per regio (West-Vlaanderen, Oost-Vlaanderen en Limburg) nagegaan welke handvorm(en) er gebruikt werd(en) door de acht gebaarders.
Afhankelijk van context: positie, traject, verhouding tss twee objecten,
Gaat het om een auto die snel komt aanrijden en waaraan een draaiende beweging gekoppeld wordt: keuze beperkt tot B4, B5, … Voorbeeld hiervan: zie filmpje CL_1.mov (B6)
4) Filmpje CL_2.mov (F3): hier zal je zien dat het altijd meerdere auto’s zijn die een traject afleggen en in beweging zijn. Ook de manier waarop deze autos zich tgo elkaar verhouden in de ruimte. Deze classifiers worden dus niet gebruikt om aan te geven dat meerdere auto’s zich ergens bevinden.
5) Filmpje CL_3.mov (A2): om te verwijzen naar positie en het traject van twee auto’s die met elkaar in competitie zijn.
Filmpje CL_14.mov (C3): voorbeeld hoe deze handvorm ook gebruikt kan worden om aan te geven hoe meerdere personen zich tov elkaar verhouden in de ruimte (twee pers staan naast elkaar)
2) Filmpje CL_13 (I14): verwijst naar de voeten om actie of beweging van de persoon weer te geven
3) Filmpje CL_4 (F2): om nadruk te leggen op het traject dat een groep van personen aflegt
3)
Verdelen over meerdere dia’s? Bv poten/benen 1 dia, dan snavel, ogen en vleugels volgende dia? Want anders trekt layout op niets…?
Bij stuk over rolnemen: welke handvormen enkel gebruikt bij rolnemen: filmpjes CL_5 (poten :E9), CL_6 (snavel: H6), CL_7 (vleugels: B3)
Filmpje CL_8.mov (H2): om de actie van een vogel te beschrijven (kleine vogels die vallen).
Wat gebaarder wil aantonen, is bepalend voor de keuze van een bepaalde handvorm. Nadruk op ..
p.29: hoe meer verschillende acties, bewegingen een referent kan doen, en de gebaarder dus ook deze verschillende acties kan uitdrukken,hoe meer variatie er is in handvormen
Toch blijkt uit onze data dat er meer variatie is in het aantal handvormen voor auto(‘s) dan voor mens(en). Het is dan ook zo dat er geen videomateriaal was met een filmpje van mensen die bepaalde dingen doen. De mensen die voorkwamen in het filmpje over de auto’s deden maar één ding: met een auto rijden.
Zo kan men bvb met één classifier constructie zowel het traject als de verhouding van meerdere referenten ten opzichte van elkaar weergeven.
Niet-gemarkeerde handvormen zijn ‘gemakkelijke’ handvormen, ze zijn algemener, gemakkelijk te gebruiken en wordt door veel gebaarders gebruikt: auto B2, B3 gestrekte handpalm. B7 gemarkeerd want je moet de handpalm buigen + weinig gebruikt en was hier enkel om manoeuvre aan te tonen (dus iets specifieks) Idem MENS: C1 en C3 zijn algemenere handvormen terwijl I14 specifiek naar iets verwijst, de voeten. Vogel: veel moeilijker om te bepalen welke handvormen algemener zijn en andere minder algemeen.
Alle entiteit classifiers komen voor in de data, behalve omvang
p.30: we stellen ook vast dat er in de data meerdere classifiers voorkwamen die niet naar het volledige object verwezen maar wel naar een specifiek deel van een object
Extra info na deze slide:
Hoogstwaarschijnlijk omdat we enkel de drie referenten auto, mens en vogel en het classifier gebruik voor deze referenten hebben bestudeerd, komen sommige classifier types niet voor in het onderzoek. Dit betekent niet dat deze classifier types niet zouden bestaan in de VGT en ook niet dat er geen omvang, oppervlak en/of perimeter classifiers kunnen zijn voor de referenten auto, mens en vogel. Om dit met zekerheid te kunnen vaststellen, zal meer onderzoek met meer gevarieerd uitlokkingsmateriaal nodig zijn.
1) Voorbeelden filmpjes resp ZITTEN en KIJKEN: CL_10.mov (C18) en CL_11.mov (E9):
Voorbeelden 2 filmpjes resp ZITTEN en KIJKEN: CL_10.mov (C18) en CL_11.mov (E9):
Filmpje CL_12.mov (F8): informant geeft aan dat er twee soldaten op de foto staan
De handvorm vertoont gelijkenissen met H2 en G5
Onderzoek van Demey: Dat corpus bevatte immers enkel gebaren van het digitale woordenboek en bevatte dus geen productief lexicon.
Deze analyse heeft enkel mogelijke handvormen voor drie referenten besproken, zonder na te gaan wat hun functie is.