The document summarizes the design of renovating the first two floors and rooftop of the Transcontinental Hotel in Oakland, CA. It includes a design statement focusing on incorporating industrial elements representing the area's railroad history. It also includes an analysis of the site noting the location in downtown Oakland near public transportation and cultural attractions, as well as details about the climate, demographics of the area, and logistics of the building site.

1. HAYLEY
BAGWELL
INTERIOR
DESIGNER

2. SOUL HAUS REMODEL
Retail Design
The Soul Haus project was to remodel a local retail space of your
choosing. The particular space of the Soul Haus clothing store is
approximately 1,025 sq ft and located at 1225 E 17th St. Denver,
CO 80218. To complete this project, we needed to secure a
location that was interesting to us and could, in theory, be
renovated. We were to speak with the owner about the space to
gain insight into the history and possible direction of a
renovation. We were also supposed to create an identity package
for the boutique.
The current design
feels quite cluttered
and dysfunctional. The
cashwrap doubles as a
jewelry counter, but is
not visually
appealing. The wall
paneling is quite
outdated, as well as
the graffiti art and neon
flames. The space also
feels disconnected with
two different types of
flooring from the front
selling space to the rear.
There is only one sign on
the facade facing the
sidewalk. The window
displays could also use
updating.
DESIGN STATEMENT:
A fun and funky atmosphere will be
created to bring customers in to shop for
locally-made products in a unique
environment. The space will contain
interesting artwork and wall coverings.
There will also be an interactive
shopping experience added to the space
to aid customers in their shopping. The
flow of the space will also be improved
with space planning and a concrete floor
laid throughout the entire space. The
window displays will be updated to create
more visual interest.

3. PRECEDENT STUDY OF FANCY TIGER
CLOTHING:
Fancy Tiger is a Denver boutique featuring
locally-made clothing, jewelry and
accessories for both men and women.
The store opened in 2006 by Matthew
Brown and Jaime Jennings, a husband
and wife team. It began as a clothing
and craft boutique. Having great
success, the store was transformed into
two separate spaces in 2008. In 2012, the
boutique space of Fancy Tiger was
relocated to its present, larger space at 55
S. Broadway.
Their customer base is generally young 20’s
to 50 somethings. They cater to a group
looking for up-to-date fashion created by
local artisans.
They have created a stress-free shopping
experience with their low-pressure staff
that also doubles as designers and buyers.
This helps to create a personalized,
boutique shopping experience. They
feature clothing that is hipster-chic and
modern. They have a nature
inspired design with an open floor plan
with easy flow. Their displays are easy to
get to without feeling cluttered.
The exterior facade pictured to the right is
simple, yet visually appealing and easy to
read. There is a sign on both the facade
above the storefront and one facing
pedestrians. They have display furniture
from a local designer, Fin Art Co. All of
these things in combination come
together to create a seamless design.

4. TOP LEFT: Display
concept sketch
TOP RIGHT: Display
concept sketch
BOTTOM LEFT: Original
layout of the floor plan
at Soul Haus
BOTTOM RIGHT: New
logo design
TOP: New floor plan
BOTTOM LEFT: North Iron
Line Ceiling Light in Black
Finish by Iron Art used
throughout the space as
overhead lighting
BOTTOM RIGHT: Modern
Iron Line Art Pendant by
Iron Art used in clusters
of three

5. TOP LEFT: Perspective of
storefront improvements
TOP RIGHT: New stone
facade by Norwich
Colorado Stone
TOP RIGHT, BELOW:
Reflection Sherwin
Williams exterior paint
Other changes include:
removal of the awning
for increased natural
light and additional
signs with the logo
placed on the building
facade and door front.
CENTER ROW, LEFT: FLOR
Rake Me Over Faux Hide
Rug will be placed in a
seating area
CENTER ROW, RIGHT:
CRASH Industry Supply
Co is a reclaimed wood
fruit crate also used for
storage and displaying
merchandise
BOTTOM: Perspective of
sales floor
TOP: Sales Floor
perspective
BOTTOM ROW, LEFT:
Reclaimed Wood Rolling
Garment Racks will be
used to display clothing
BOTTOM ROW, CENTER:
Rolling Cart by CRASH
Industry Supply Co will
also be used to display
merchandise
BOTTOM ROW, RIGHT:
Bentwood Office Chair
and Cushion from West
Elm for the cashwrap

6. The Mix and Match Outfit
Wall will help customers’
shopping process by
giving them instructions
in step-by-step styling. It
also creates an
interactive process
for the customers.
TOP LEFT: Customs by
Rushton creates a
custom jewelry case
TOP RIGHT: ReVampt Blue
Pine Bench used in the
fitting rooms
CENTER LEFT: CRASH
Industry Supply Co
Shipping Container
Trunks for display
CENTER RIGHT: Rare Finds
Warehouse Colorado
Beetle Kill Industrial Side
Table for the seating
area
BOTTOM LEFT: CRASH
Industry Supply Co Biarritz
Five Tier Industrial Baker’s
Rack for display
BOTTOM RIGHT: CRASH
Industry Supply Co.
Allentown Locker
Cabinets also for display

7. MACY’S SHOE BAR
Commercial Design
The assignment was to develop a comprehensive design for the new
Macy’s Shoe Department. There will be 1,250 sq ft of selling space and
750 sq ft of stock space. The location is in the Macy’s Flagship Herald
Square Store. A department name and logo must be designed for a
new identity package. The suggested layout is rectangular with a height
restriction of 15 ft. A cashwrap and interactive technology should also
be included in the design.
TOP LEFT: Storefront with
wood panel wall
covering
TOP RIGHT: Cashwrap
with mirror and light wall
behind it
CENTER AND BOTTOM
ROW: Display concept
sketches
DESIGN STATEMENT:
The Shoe Bar will have a boutique hotel
vibe. Staff will receive the customers at
either the mall or exterior entrance and
be available at the cashwrap. The large,
airy space will showcase shoes in clustered
mini-departments by brands. This will help
to create a feeling of exclusivity to the
space and attract a higher-end customer.
The Shoe Bar will have a clean and
sophisticated air.

8. TOP: Bubble Diagram
created with the best
circulation path in mind
for customer ease of
access to products
BOTTOM LEFT: Shoe Bar
storefront signage
created from steel
piping and Edison bulbs
BOTTOM RIGHT: Shoe Bar
biodegradeable
shopping bag
L4
TOP: Lighting Plan with
labels for lighting below
LIGHTING IMAGES:
L1: Clover Pendant 3 by
Lasvit
L2: Clover Pendant 6 by
Lasvit
L3: Hexagon by Lasvit
L4: Gaines 2 Light Flush
Mount by Hudson Valley
Lighting
L5: Trapets by Note
Design
L6: Big Spin by Eureka
L1 L2 L3
L5 L6

9. TOP LEFT: Overhead
perspective of the floor
plan
TOP RIGHT: Wood
flooring materials
CENTER ROW: Custom
shelving selection for the
store space
BOTTOM ROW, LEFT TO
RIGHT: Paint selection
from Sherwin Williams:
Marshmallow used on
the north facing wall,
Roycroft Mist Gray used
behind the cashwrap,
Riverway used on the
remaining south facing
wall, Black Fox used on
the stock room walls,
and Cyberspace used as
ceiling paint throughout
TOP: Perspective of the
cashwrap from the street
entrance
BOTTOM LEFT: Custom
cashwrap station
created from
repurposed metal
BOTTOM RIGHT: Seiji
Kuwabara Tables by
In Element Designs for
display

10. TRANSCONTINENTAL HOTEL
Hospitality Design
The assignment for 1540 Broadway Oakland, CA 94612 was to
design the first two floors and rooftop of the hotel. The space is
approximately 13,000 sq ft. The requirements of the assignment
were that there must be a lobby, restaurant, kitchen, cocktail
lounge, ballroom, banquet room, meeting room, health club,
executive office suite and back-of-house. We were to prepare a
Site Analysis, User Profile, and Site Logistics. Floor plans and
renderings of the remodeled space were to be presented.
DESIGN STATEMENT:
The Transcontinental is a boutique hotel
found in vibrant, downtown Oakland. The
hotel was created based on the rich
Transcontinental Railroad history that was
so important to this area. The design is
intimate with an industrial flair throughout
the hotel, restaurant and rooftop bar. To
represent the railroad history, repurposed
railroad ties and rail parts will be
incorporated in the design. Locals,
businessmen and tourists alike will come to
SITE ANALYSIS:
The site is located in the downtown
Oakland-Broadway corridor, one block to
the BART and major public transportation,
as well as, 2 blocks to Fox Theater and the
Uptown area. Restaurant sales volume in
the area was $22,016,109 for 2012.
The hotel is located in the cultural district,
which is well known for its unique
historic art deco architecture. The area
has mixed-use office and residential
buildings, restaurants, cafes and retail
shops. It is located across from the
Cathedral Building, the first Gothic
skyscraper constructed west of the
Mississippi. There are two universities
located in the area, Lincoln and
Oaksterdam Universities.
1540 Broadway is located in the “flatlands”
of Oakland. The climate is
considered temperate and seasonal
Mediterranean. Average temperatures
range from the high 50s to the low 70s
throughout the year. There are the
possible threats of earthquakes and fires in
the area.
USER PROFILE:
The population is mixed with
approximately 34% white, 28% non-
Hispanic whites, 1% African Americans,
17% Native Americans, 9% Asians, and
about 6% other races. Oakland claims to
have the highest concentration of artists
per capita in the US. The median age for
the population within one mile is 39 years
old. The population is nearly equal male to
female.
SITE LOGISTICS:
The southwest corner of the
building will be slightly below grade. There
will also be a grade to enter the garage
from the adjacent building, 1530
Broadway. The west side of the building
will have views onto Broadway, while the
south and north sides of the building will be
mostly blocked by adjacent buildings,
except for the 7th and 8th floors and
rooftop. A portion of the 6th floor has
views from the north side. Another building
will block the view on the east side of the
building. There is the possibility of
acoustical issues for the west side of the
building, which faces Broadway. The west
side has views of the Cathedral Building.
The entrance to the building will be on the
main street of Broadway. The views to the
west will produce good light quality.

11. TOP: Bubble diagram
of the conceptual floor
plans
BOTTOM LEFT: Logo
concept
BOTTOM RIGHT:
Adjacency matrix
STRONG RELATIONSHIP WEAK RELATIONSHIP
LOBBY
RESTAURANT
KITCHEN
COCKTAIL LOUNGE
BALLROOM
BANQUET ROOM
MEETING ROOM
HEALTH CLUB
EXECUTIVE OFFICE
BACK-OF-HOUSE
ELEVATORS
MAIN ENTRANCE
BATHROOMS
NATURAL LIGHT
TOP: Concept sketch of
the Transcontinental
reception area for
business services
BOTTOM: Concept
sketch of the Sky Bar
cocktail lounge on the
rooftop

12. New floor plans for 1540
Broadway
Transcontinental Hotel.
The first floor, second
floor and rooftops shown
to the left.
TOP: Perspective of the
restaurant
BOTTOM LEFT: Bisque .02
YOLO Colorhouse
restaurant wall paint with
zero VOC’s, no
mutagens, no toxins, and
no hazardous air
pollutants
BOTTOM CENTER: Bisque
.01 YOLO Colorhouse
restaurant ceiling paint
BOTTOM RIGHT:
Concrete used as
another sustainable
product applied
throughout the
restaurant, ballroom and
Sky Bar

13. TOP LEFT: Savoye Drum
Light Fixture used in the
ballroom and
restaurant
TOP CENTER: Niche
Modern Pod Pendant
used in the restaurant
TOP LEFT: Eurofase
Lighting 19327 6” Gimbal
Trim Recessed Light used
throughout the hotel
CENTER ROW, LEFT: Marva
Dining Table used in the
ballroom and
restaurant
SECOND ROW, RIGHT:
Industrial Modern
Dining Table used in the
ballroom
BOTTOM LEFT: Sheffield
Industrial Loft Gunmetal
Chair used in the
ballroom, restaurant and
Sky Bar
BOTTOM ROW RIGHT,
TOP: Bisque .02 YOLO
ballroom wall paint
BOTTOM ROW RIGHT,
BOTTOM: Wool .02 YOLO
ballroom ceiling paint
FACING PAGE:
Perspective of the
ballroom

14. 3DS MAX
BIM 3D Modeling
The assignment was to create renderings in 3ds Max of three
rooms from a floor plan of our choosing. The floor plan was to
be approximately 1,000 sq ft in size. Finishes were to be applied
to the space with final touch ups in Photoshop to create realistic
images.
DESIGN STATEMENT:
This one-bedroom condo in a lovely
mountain town will be modern, yet cozy
and have added charm and warmth with
exposed brickwork. This space is home to
a young couple that is adventurous and
loves their views of the mountains. There is
an open concept for the couple to
welcome guests while cooking and
entertaining in the living space.

15. BOWSPRIT ADVERTISING AGENCY
Commercial Design
The assignment was to develop an advertising agency called
Bowsprit with integrated technology, sustainability, and style.
The location of the agency is in downtown San Francisco. The
20,000 sq ft space must have four departments. There must be
an Account Management, Media, Account Planning and Creative
Directors department. The spaces to be designed are a lobby/
gallery, lunch/ break room, conference center, and executive
office. We were to create a graphic identity for Bowsprit as well.
DESIGN STATEMENT:
Motion is created throughout the space
from flow within. The users and guests
will be able to see how the design of
the space relates to motion through the
smoky-stained concrete floors that spread
throughout the entire office. Keeping
sustainability in mind, reclaimed wood,
recycled concrete, and shipping
containers are a few products used in the
design.
TOP: Bowsprit floor plan
BOTTOM: Bowsprit logo

16. TOP: Bubble diagram
CENTER LEFT: Exterior
perspective sketch
CENTER RIGHT: Philips
Lumiblade OLEDs
applied to exterior walls
for building interaction
with pedestrians and
potential clients
BOTTOM LEFT: Reception
concept sketch
BOTTOM RIGHT: Theater
Room concept sketch
TOP LEFT: Atol 2 Square
Ceiling Light for the
lobby
TOP CENTER: Tox
Spotlight by Eureka for
the lobby
TOP RIGHT: Wilson
Industrial Pendant Light
from Pottery Barn for the
break room
SECOND ROW, LEFT:
Cardboard Light Series
for the break room
SECOND ROW, CENTER:
Ruski Light by Basil
Tryptich for the
conference room
SECOND ROW, RIGHT:
Liza Table Lamp by Crate
and Barrel for the
conference room
THIRD ROW, LEFT: Globe
Pendants by West Elm for
the executive office
THIRD ROW, RIGHT: Table
Lamp created by Max
Ashford for the executive
office
BOTTOM LEFT: Zontio
Fluorescent Curved Glass
Diffuser placed
throughout
BOTTOM RIGHT: Lightolier
Wall Wash Trimmings
3 3/4” Recessed Lights
placed throughout

17. TOP LEFT: Lobby/ Gallery
floor plan
TOP RIGHT: FLOR Rug
Made You Look 4
CENTER RIGHT: FLOR Rug
Made You Look 5
BOTTOM LEFT:
Soundwave Scrunch
Acoustic Wall Panels
BOTTOM RIGHT:
Concrete Network
Flooring
TOP: Lobby/ Gallery
perspective
CENTER LEFT: Collins
Chairs from Joybird
CENTER RIGHT: Sayl Chair
by Herman Miller
BOTTOM LEFT: True
Modern Couch by
Mouse
BOTTOM RIGHT:
Temahome Slate Coffee
Table Concrete/ Pure
Black

18. TOP: Break Room floor
plan
BOTTOM: Break Room
perspective
TOP: Break Room
perspective
CENTER LEFT: Design
Reclaimed Wood
Bar Stool
CENTER MIDDLE: Norm
Flip Around Chair to
Table
CENTER RIGHT: Regard
by Steelcase
BOTTOM LEFT: FLOR Red
Rocks Sandstone Granite
Rug
BOTTOM RIGHT:
Redwood Painted Picnic
Table

19. TOP: Conference Room
floor plan
CENTER: Conference
Room perspective
BOTTOM LEFT: Acoustic
Art Wall Installation by
Matsys Design
BOTTOM RIGHT: Coalasse
Emu Ivy Table powder
coated finish and teak
top
TOP: Conference Room
perspective
BOTTOM LEFT: Sayl Chair
by Herman Miller in
Green Apple back finish,
Crepe Fog seat fabric,
and Fog armpad finish
with Polished Aluminum
base with Studio White
Y-Tower
BOTTOM RIGHT: Buffet by
Fin Art Co

20. TOP LEFT : Executive
Office floor plan
CENTER LEFT: Lisa Phillip
Design Carpet made of
wool and soy silk
CENTER RIGHT: Etsy
Recycled Bike Tire Clock
BOTTOM LEFT: Kardiel
Deco Mid-Century Table
BOTTOM RIGHT: Blue Dot
Diplomat Sofa
IMMEDIATELY BELOW:
Blue Dot D3 Bookcase
TOP: Executive Office
perspective
BOTTOM LEFT: Eames Soft
Pad Executive Chair by
Herman Miller
BOTTOM RIGHT: Scandia
Chair by Northern Icon