The document describes Clapfeeder, a new video on demand platform that aims to provide a personalized experience for users. It allows users to share movie recommendations ("Claps") with friends and earn credits when friends rent movies through their Claps. The platform provides customized suggestions based on a user's tastes and social connections. Clapfeeder is currently in a 6-month beta period and is developing apps for smartphones, tablets, PCs/Macs, smart TVs, and plans to integrate with Google Chromecast. It has already gained a following of over 8,500 fans on Facebook and 1,200 followers on Twitter.