CLA 2 Guide to the Media Plan The fourth “P” is for promotion, and deals with the process of integrated marketing communications. The questions become “what do you say, to whom do you say it, and how often do you say it?” Development of a media plan is how marketers organize their approach to these questions. Your text identifies eight steps in developing effective communications. For the purpose of the media plan you are going to develop for your chosen product / service, you need to specifically address effective communications. Develop a media plan for your product / service that examines: I. Identification of the Target Audience: Who are the potential buyers or consumers of your products / service? Who are the influencers? Use the segmentation variables we reviewed in class as a guide. II. Design the Communications Message: Buyers pass through three consumer response stages cognitive, effective, and behavioral. What you say may be influenced by where the consumer is at any one time in these three stages. What is the communications message that you will use to promote your product? III. The Media Communications Mix : Your media plan will look at fourof the major modes of communication (you may use others reviewed in class such as personal selling if it is a better fit to substitute for up to two of these modes): a. Advertising: Are your advertising objectives to inform, persuade, reinforce, or remind? What advertising media mix is being used? Are you including media that your target market will see? b. Sales promotion: What consumer promotions are being offered? Examples are samples, coupons, warranties, cross - promotions, point of purchase displays? Describe how you would present the offer? c. Public relations and publicity: What types of public relations would you use? Would you offer a news release to newspapers or other media about your product / service? If yes what would be the subject. You may offer other types of public relations activities such as those listed in the text. d. Direct Marketing: Will you offer direct marketing efforts? For example, direct mail, telephone calls, emails, mail order catalogs, or kiosk marketing? Would you use direct marketing through the website or internet? You may use another mode of marketing communication such as those described in the text and class such as internet marketing, personnel selling, trade shows, outdoor billboards, please confirm your choice with me if you are selecting something not listed in a-d. Promotion Budget: You need to develop a promotion mix budget for the communication plan only (not for business operations or product development) to give an approximation of cost you will spend on each promotion component. Let us know how you obtained the total budget funds, that is available to spend on promotion activities that you would use in your promotion plan. Give the estimated expense of each activity and the percentage of the total budget. Arrange in an excel sprea ...

1. CLA 2 Guide to the Media Plan
The fourth “P” is for promotion, and deals with the process of
integrated marketing communications. The questions become
“what do you say, to whom do you say it, and how often do you
say it?” Development of a media plan is how marketers organize
their approach to these questions. Your text identifies eight
steps in developing effective communications. For the purpose
of the media plan you are going to develop for your chosen
product / service, you need to specifically address effective
communications.
Develop a media plan for your product / service that examines:
I. Identification of the Target Audience: Who are the potential
buyers or consumers of your products / service? Who are the
influencers? Use the segmentation variables we reviewed in
class as a guide.
II. Design the Communications Message: Buyers pass through
three consumer response stages cognitive, effective, and
behavioral. What you say may be influenced by where the
consumer is at any one time in these three stages. What is the
communications message that you will use to promote your
product?
III. The Media Communications Mix : Your media plan will
look at fourof the major modes of communication (you may use
others reviewed in class such as personal selling if it is a better
fit to substitute for up to two of these modes):
a. Advertising: Are your advertising objectives to inform,
persuade, reinforce, or remind? What advertising media mix is
being used? Are you including media that your target market
will see?
b. Sales promotion: What consumer promotions are being
offered? Examples are samples, coupons, warranties, cross -
promotions, point of purchase displays? Describe how you
would present the offer?

2. c. Public relations and publicity: What types of publ ic relations
would you use? Would you offer a news release to newspapers
or other media about your product / service? If yes what would
be the subject. You may offer other types of public relations
activities such as those listed in the text.
d. Direct Marketing: Will you offer direct marketing efforts?
For example, direct mail, telephone calls, emails, mail order
catalogs, or kiosk marketing? Would you use direct marketing
through the website or internet?
You may use another mode of marketing communication such as
those described in the text and class such as internet marketing,
personnel selling, trade shows, outdoor billboards, please
confirm your choice with me if you are selecting something not
listed in a-d.
Promotion Budget: You need to develop a promotion mix budget
for the communication plan only (not for business operations or
product development) to give an approximation of cost you will
spend on each promotion component. Let us know how you
obtained the total budget funds, that is available to spend on
promotion activities that you would use in your promotion plan.
Give the estimated expense of each activity and the percentage
of the total budget. Arrange in an excel spreadsheet.
# # #
8081MD3 Wk 4 Assignment “ Toddlers “
Please refer to part 1 sections 1 and 2 to add and and complete
sections 3-5.
Section 3: Week 4: Toddlers (about 1 to 3 years old) (4 pages)
Just as this module is split into four distinct developmental
stages (prenatal and infancy, toddlers, preschoolers, and
kindergarteners), so too is Part 1 of your Assignment. As you
study the material in each week, consider how you will build
each developmental stage of your child’s language development
journey. You will complete the sections as follows:
Section 1: Week 3: Introducing Your Child: Home Life, Family,

3. Community, and Culture (4 pages)
Section 2: Week 3: Prenatal and Infancy (about age 1) (4 pages)
Section 3: Week 4: Toddlers (about 1 to 3 years old) (4 pages)
Section 4: Week 5: Preschoolers (about 3 to 5 years old) (4
pages)
Section 5: Week 6: Kindergarteners and Primary School-Age
Children (about 5 to 8 years old) (4 pages)
· Review the document titled A Language and Literacy
Development Journey Outline.
· Review the Kaltura instructions presented in the course
navigation menu. Take time to view the tutorials and consider
which might work best for your story and technical expertise.
· Think of a child you may know or a type of child to whom you
may feel drawn.
· Review the resource from the American Speech-Language-
Hearing Association (n.d.). Take your time reviewing the
milestones and suggested activities for each stage
The following resources and course text should be reviewed
before you participate in the Assignment:
https://www.asha.org/public/speech/development/chart/
https://childdevelopmentinfo.com/child-
development/language_development/
4

4. 8081 Part1 Wk 3 Assignment
Student’s Name
Institution Affiliation
Date
8081 Part1 Wk 3 Assignment
Introduction
Home Life and Family
Amanda is a girl, she was born in Nigeria. She is the firstborn
in the family. She has no siblings. Her family was very excited
when she was born. Since the day she was born, the parents
have become child-centric and don’t want to be away from the
child for long. The support network is strong. The parents
understand the biology of bonding. The bonding between
mother and child develops due to the production of the hormone
oxytocin. During pregnancy, the level of oxytocin rises. When
the mother and the child touch, the level of oxytocin rises which
makes the mothers want to be close with the child almost all of
the time. ( Craig, 2021).
Amanda lives with her two parents but most of the time she
spends with her mother when the father is at work. The father
doesn’t get much time with the child because most of the time
he finds her asleep. The father's involvement in the first stages
of the child is increased. The father would take off from work
just to spend time with the child. In the first stages of child
development, fatherhood and motherhood are as deep. The more
the father spends time with the baby, the more the and becomes
strong. There are times when the mother goes to work and the
father is left to take care of the baby. The mother usually takes
primary care of the child. When Amanda cries, the mother is the
first to take her. The mother is more vigilant in taking care of
the baby than the father. ( Nabuzoka, & Empson, 2009).

5. Amanda is very noisy and likes to scream. To distract her, the
caregiver has to use something noisy. The curiosity of Amanda
is stimulated by the parents to enhance the coordination of the
hands and the eyes. From a period of 6 weeks to three months,
Amanda starts making vowel sounds and becomes more social,
and will enjoy seeing faces and smiles when touched. The type
of parenting for this period is attachment parenting. Amanda is
the dearest of the parents. The parents of the child become
child-centric and they both want to spend some time with the
baby. The support network of the baby is very strong. The
father's involvement at the early stages of the child's
development is being increased. The father is connecting with
the baby through touch. Most of the time off work will be spent
with the baby. The hygiene of the infant is more emphasized by
the person taking care of the baby. The baby will be cleaned
regularly. Sickness hygiene of the baby will be observed where
the mother will be careful to keep the environment around the
baby clean from any germs that may cause sickness.
During this stage, Amanda learns to bond and trust her primary
caregiver who is her mother, she seems to have mastered the
sound of her mother, every time her mother talks she loos in the
direction. There are times when she is crying and she hears her
mother talk she pauses her cry. This is unlike with her father.
She enjoys playing with her mother, listening to music, and
simple games. ( Whitehead, 2009).
The parental experience of Amanda’s parents has been
fascinating, they have enjoyed it every step of the way. The
parents like to tickle the child and watch her smile. At the age
of three months, Amanda had learned to respond to her parent's
smile. She had learned to track objects with her eyes. In the
fourth month, Amanda had earned to manipulate the
environment around her and use various tools, her parents had
bought her a cuter princess doll that produced sounds when
squeezed. She learns to make certain sounds as she plays with
her favorite toy. Her favorite game that she enjoys playing with
her parents is peekaboo.

6. When Amanda was 12 months old .she seems to understand
some of the common words that her parents used often. She
often uses the same words to refer to different things. as time
goes by she learns new words.
Community and Culture
The child lives in Nigeria, Africa. The common language that is
spoken is the area where Amanda was born and lives in Hausa.
Hausa is a language that is spoken in the Northern side of
Nigeria. Other languages are spoken in the community where
Amanda libs sis Yoruba and Igbo. Her mother seems to be very
dedicated to helping the child learns to speak. Amanda’s mother
is dedicated to helping her child thrive despite the development
challenges. Her parents invest a considerable amount of time
and effort in helping their child in her developmental stages.t
home, Amanda’s parents usually speak English and they have
been interacting with her using English since she was born.
However, there are times that they use some words in mothering
but it is often rare. The home language that is often used in
Amanda’s home is Hausa. This is the language that the parents
use to communicate while at home. When they are interacting
with the child, they like shifting to English.
The family experiences and receives a lot of social support from
the community. It is the tradition that young mothers be visited
often and be helped with different chores. The child interacts
with different people speaking different languages. The
language that is spoken by most people is the Hausa language.
People usually interact with the child with the Hausa language.
The parents of the child strongly believe in learning the English
language. they believe that English is the official language and
learning English will give the chod an added advantage. English
is the dominant language in Nigeria. It is the language that is
used by the government, the schools, and the community. The
parents of the child do not want their child to be in a dilemma
of not understanding the English language. they want their child
to be bilingual. By being bilingual, Amanda would understand
and be able to express herself in two languages, English and

7. Hausa. The parents believe that by their child learning to speak
English, she will be more creative and will also have an easier
tie when trying to learn the languages. The opportunities that
are available for language literacy for Amanda is that her
parents are engaged and committed through encouraging
conversations to assist their child to learn the languages. (
Kümmerling-Meibauer, 2011).
Section 2:Parental and Infancy
Amanda’s development aligned with the milestones of typically
developing children. The developmental milestones and
physicals were portrayed by Amanda in her physical stage as
she was growing. Her parents had a watchlist calendar that
included the developmental milestones to check if their children
were developing normally. Amanda did not need a more detailed
checkup because she was normal. Between 8-12 months,
Amanda was paying increasing attention to the speech, she was
able to easily respond to simple verbal requests. She
understands when he is told no. She was able to use simple
gestures such as shaking her head when saying “No”.She was
able to babble with inflection. At 12 months she was able to say
“Mama” and “Dada”.She also tried to imitate some of the words
that she heard often. Unlike when she was few months old when
she was friendly with strangers, at 12 months, she is anxious
and shy when she is held with strangers. She cries when she is
left with strangers and her parents leave. She had certain
preferences for toys and certain people. She repeats certain
sounds and gestures that are positively reinforced for attention.
The developmental alignments that did not align include that
she was not able to stand when supported, some of the gestures
took long to learn such as waving her hand. ( Meier, 2004).
The factors that supported language acquisition and
development for Amanda were the relationship that she had with
the family members. Amanda receives proper parenting from her
parents which reduces anxiety. The child felt more secure to
spend more time with her parents which facilitated mo faster
language acquisition and development. Amanda being a girl had

8. an added advantage. Girls are better at mastering speech and
being fluent as compared to boys. The other factor that
supported language acquisition and development for Amanda is
motivation from the parent. She also received a lot of support at
home. She had a lot of exposure from her parents which
contributed to he comprehension and acquisition. The family
speaks more than one language. The primary caregivers of the
child usually speak more often to the child hence stimulating
the child to speak. When the adults speak to the child they
increase the scope of language development and acquisition.
The domains overlapped with Amanda’s acquisition of language
by the parents of the child meeting the emotional cognitive and
social needs. The parents especially interacted with the child
often by talking t her, singing, playing games with her. The
mother of the child often read to the child. This helped
stimulate the language skills of the child. Reading is a key to
introducing the child to the language. Infants learn new sounds
daily. The physical domain was very important for the child's
language acquisition. The caregivers provide a lot of spoken
language. ( Meier, 2004).
The child’s environment that supports the connection between
the domains is the social environment which involves the
relationship of the child with the parents and the people in the
community. Language and social-emotional domains. Language
development is dependent on other developmental domains. The
environment of the child supports the language development
where the parents read and talk to the child even before they
could speak their first word. Infants can acknowledge when
somebody is conveying something for their advantage and along
these lines to understand data uniquely in contrast to when they
only observe it. At the point when grown-ups utilize the eye to
eye contact, call a child's name, and point for the child's
advantage, these signs lead children to perceive that somebody
is showing them something, and this mindfulness can influence
how and what they realize. ( Plural Publishingrporated. 2018).
Language acquisition was strongly impacted by physical and

9. social-emotional development. The child experienced
significant and obvious change none domain at a time. For
example, when the child was learning to walk, which is in the
physical domain, their ere no progress in language development.
During language development and acquisition of the child, other
domains experienced less change and were less prominent.
Cognitive development includes the intellectual development of
the child develops the ability to pay attention and to process
thought. The social and emotional domain is where the child
grows to understand and control their emotions. they understand
what others want and feel. The child in this domain also learns
to interact with others. Interacting with others helps in language
development and acquisition. The language and the literary
skills of the child develop at different stages. It starts with
creating sounds of speech to understanding the syntax of the
language where the child understands the grammar and can put
sentences together.
The family and cultural influences that impacted the child's
language acquisition was the input that the child received from
her environment. Culture affects the parenting style. From the
early stages of infancy, parents talk to their children differently
which affects their language development and acquisition.
Parents prepare children on how they interact with others.
Culture molds the behavior of the children and their thinking
patterns which affects their language development and
acquisition. ( Wang, 2014).
The caregiver of the child provided opportunities for language
acquisition and development by talking, reading, and sing to the
child even before she could speak her first words. The frequent
interaction with the child played a huge impact on language
development the language that the parents were using when they
were interacting with the child provided a great opportunity.
The interaction with the child creates an environment where the
child can learn and begin to talk. In the early stages of child
development, the child undergoes different changes in different
domains. The language exposure from parents and caregivers

10. provides an opportunity for the child to learn a language.
Caregivers who respond to their children through verbal
descriptions and questions make children more receptive to
language. The culture that influenced the child’s language
acquisition is her mother talking reading and singing to her. The
book that she often read was “The Very Hungry Caterpillar” She
also liked to watch “Sesame Street”.( Becker, & Deen, 2020).
References
Becker, M., & Deen, K. U. (2020). Language acquisition and
development: A generative introduction. MIT Press.
Craig, M. (2021). The young reader: A game plan for parents to
teach their little ones how to read and problem solve. Basil Sun
Publishing.
Kümmerling-Meibauer, B. (2011). Emergent literacy: Children's
books from 0 to 3. John Benjamins Publishing.
Meier, D. R. (2004). The young child's memory for words:
Developing first and second language and literacy. Teachers
College Press.
Nabuzoka, D., & Empson, J. (2009). Culture and psychological
development. Macmillan International Higher Education.
Plural Publishingrporated. (2018). The role of the speech-
language pathologist in RtI: Implementing multiple tiers of
student support. Plural Publishing.
Rowland, C. (2013). Understanding child language acquisition.
Routledge.
Wang, X. (2014). Understanding language and literacy
development: Diverse learners in the classroom. John Wiley &
Sons.
Whitehead, M. (2009). Supporting language and literacy
development in the early years. McGraw-Hill Education (UK).

11. BUS 510 CLA 2 Turnitin Week 8
CLA 2 Comprehensive Learning Assessment 2 – CLO 1, CLO 2,
CLO 4,CLO 5, CLO 6
Write an APA 7th ed. formatted paper,10 pages in length not
counting the title page, references list or appendix. This paper
is to be a reflection of what you have learned during the course.
The table of contents for the final CLA 2 assignment includes:
1. Brief introduction of project company/product/service (The
company you have to write is CANON digital camera) .
2. Situation analysis including macro-environmental scan,
“PESTEL” and a SWOT analysis – Use PESTEL factors that
apply and present the SWOT factors with no more than 4 per
category.(write CANON)
3. Competitive analysis of one to two direct competitors.
Include differentiation and target market profile. (The one
competitor you have to write is Nikon, you also can chose
another compertitor but not necessary)
4. Product/service features, benefits and brand
identity(CANON)
5. How the marketing mix (the 4 Ps or 7 Ps) will work together
to reinforce the plan objectives where it is applicable.
(CANON) (PLEASE SEE ANOTHER ATTCHED NAMED
CLA2 GUIDE TO MEDIA PLAN FOR DETAIL BEFORE YOU
WRITE)
6. Integrated Marketing Communications plan (IMC) for your
product/service. Media plan for this section should clearly state
the communication message and how you will relate the
message through your selection of four specific modes of
communication.(CANON)
7. The Executive Summary of the marketing plan (1/2 page)
and tot be placed as the final topic of the marketing plan.
8. References page
Remember, you must have at least six (6) peer-reviewed sources
plus the textbook
*Please refer to the Grading Criteria for Comprehensive

12. Learning Assessments (CLAs) in the University Policies for
specific guidelines and expectations.