The document discusses how dental labs that lack professional marketing materials are at a disadvantage compared to their competitors. It emphasizes that while word-of-mouth was once sufficient, today's consumers expect dental labs to have an online presence through websites and social media as well as professional marketing collateral. The company Ck2design is presented as a solution, offering services such as website design, graphic design, video production, and branding to help dental labs project a strong, professional image and compete effectively.