Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
motivation is a set of energetic forces that originate both within as well as beyond an individual’s being, to initiate behaviour, and to determine its form, direction, intensity, and duration.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
motivation is a set of energetic forces that originate both within as well as beyond an individual’s being, to initiate behaviour, and to determine its form, direction, intensity, and duration.
Speaker Deckにアップしていた(https://speakerdeck.com/tkakeda/software-development-and-re-thinking-pattern-language)
2017/02/27の SEA Forum in February 2017 [パターン・ランゲージ]のディスカッションの前説を再度アップ。Nature Of Orderにはあまり触れていないのは意図的です。