Citrus aims to create an online marketplace to connect borrowers and lenders in a transparent environment. Currently, borrowers have no simple way to shop and get the best loan rates, while lenders lack a cost-effective way to acquire borrowers online. Citrus uses data analytics and custom APIs to match borrowers with pre-approved loan offers from lenders in under a second, ensuring borrowers get the best rates rather than the highest bids. This benefits both customers who save time and money, and lenders who achieve lower customer acquisition costs and higher credit quality. Citrus expects to help over 1 million people obtain loans over the next 5 years in the $290 billion addressable market.