Citroën and Courrèges, two iconic French brands, have collaborated on a concept electric vehicle called the Citroën E-MEHARI styled by Courrèges. The E-MEHARI is inspired by Citroën's 1968 Méhari vehicle and is designed to be fashionable, playful, and electric. Courrèges was given freedom to style the vehicle, resulting in a predominantly white exterior with orange accents, luxurious white leather interior, and emphasis on the Courrèges signature color of white. The all-electric powertrain allows for a range of 200 km and stress-free motoring. The concept car captures the spirits of freedom and optimism represented

1. 2016 Geneva Motor Show :
Citroën E-MEHARI styled by
Courrèges concept car !
At the Geneva Motor Show, Citroën will be showing off E-MEHARI styled by
Courrèges concept car, fruit of cooperation between two figureheads of French
creativity with long track records of revolutionizing their respective industries
through each successive era. French fashion House Courrèges and Citroën E-
MEHARI, an all-electric cabriolet, are the most natural of partners. Citroën E-
MEHARI styled by Courrèges examines space and functionality through the lens of
liberty, with the play of colours and materials focused on White, the Courrèges
signature colour and symbol of light. Brimming over with positive energy and
optimism, this exciting concept car will be illuminating the Citroën stand at the
Geneva Motor Show from 1 March.
Citroën E-MEHARI styled by Courrèges, born from twin spirits
Some 50 years after Méhari appeared on the scene in May 1968, two visionary french
Brands teamed up on an exciting project: Citroën E-MEHARI styled by Courrèges
concept car. It’s based on Citroën E-MEHARI, unveiled in December 2015, a car
inspired by its no less revolutionary forebear. Citroën E-MEHARI is an all-electric
four-seater cabriolet. It’s fun, modern, environment-friendly, and eminently true to the
values of creativity, freedom and optimism that Citroën has been advancing since
nearly a century ago.
Very similar values are held by french fashion House Courrèges, whose modern,
innovative creations have always radiated brightness and optimism. Courrèges
revolutionized the fashion world of the sixties and seventies, just like Citroën
revolutionized the motoring world with its legendary Méhari, released in 1968. Both
share the spirits of freedom, youth and creativity. Courrèges, like Citroën, is a Brand
driven by free-thinking visionaries.

2. This realization prompted Citroën to approach Courrèges with a project to sublimate
new E-MEHARI model into an exclusive and luminous creation. It would be
fashionable, playful and electric, a trend-setter in every sense of the term, naturally
enough given the background and reputation of this emblematic Brand. Courrèges
bosses Jacques Bungert and Frédéric Torloting, who “believe very strongly in the
crossover between different creative fields”, took up the idea and called in their design
studio, which would liaise with the Citroën Design Centre to run development work
on the concept car.
With this project, both partners are expressing a desire to invent new designs, using
materials of tomorrow to come up with works that combine outstanding beauty with
practical usability. It’s a quest for modernity, for a radical departure from classic
norms, but firmly rooted in real life as it is lived, with a touch of sportslike elation and
a strong sense of poetry. The partnership would yield a concept car abounding in
energy, bathed in light, open to the world outside, and powered by an innovative
lithium metal polymer battery.
Citroën E-MEHARI styled by Courrèges, White light
Citroën E-MEHARI is an electric car with strong personality traits of fun, freshness
and colour. Because it was designed from the outset to be inherently fashionable,
Citroën had no difficulty giving Courrèges complete freedom to deliver its own
interpretation of the car. The result is Citroën E-MEHARI styled by Courrèges
concept car, with its play of colours and materials focused on the colour White, true to
both Méhari spirit and the inimitable Courrèges style.
Citroën E-MEHARI styled by Courrèges keeps E-MEHARI door motif, with its
grooves harking back affectionately to the corrugated bodywork of original Méhari.
It’s clothed as if in a sumptuous White dress. Not only the body is in White, but the
four wheels are too. There’s just a strip in bright Orange, for contrast, starting from
nothing at the wheels to come and underscore the design of the central safety hoop.
The rear hoop is replaced by two side straps, to free up even more space.

3. For the ultimate in comfort and exclusive refinement, the interior features door linings
in luxurious White leather, and the dashboard and seats in the back, take on
deliberately square architectural shapes. The colour bright Orange reappears in the
form of an exuberant vinyl trim running across the dashboard and along the
characteristically shaped air vents. The White/bright Orange combination is also seen
on the door handles. The single-spoke, monochrome steering wheel is highly original,
as is the leather-lined floor with its White mats.
The charismatic style of Citroën E-MEHARI styled by Courrèges in no way lessens
the practicality or playfulness inherent to Citroën E-MEHARI. The car has four full-
size, high-standing seats, a plexiglas roof with frosted finish opening wide to the
outside world. A rear flap for accessing the boot area opens on an exclusive line of
luggages, including 3 models made of White leather and bright Orange vinyl trim in
complete harmony with the vehicle.
All-electric, naturally
Citroën E-MEHARI is an innovative, offbeat, ultramodern, all-electric car that draws
inspiration from the unique spirit of freedom articulated by the original Méhari of
1968.
Citroën E-MEHARI styled by Courrèges concept car harnesses E-MEHARI all-
electric technology using LMP® (lithium metal polymer) batteries developed by the
French engineering expertise of the Bolloré group. Top speed reaches 110 km/h and
urban-cycle vehicle range 200 km. Full battery recharge takes 8 hours at a dedicated
16 A charging station (home station or public station such as Autolib) or 13 hours
from a standard 10 A domestic power outlet. Citroën E-MEHARI styled by
Courrèges concept car offers an incomparable, stress-free and noise-free motoring
experience. It’s a unique sense of freedom perfectly attuned to the modern age: wind
in your hair with the quiet that only electric power can give!
Irreverent little Citroën E-MEHARI is a true pacesetter. It’s capable of all-track
access, with its high-standing chassis. Its versatility and stunning looks make it
equally at home in the most select neighbourhoods of the capital and the most
fashionable coastal resorts. Citroën E-MEHARI styled by Courrèges concept car
stands for joie de vivre. Beauty is ably backed by usability to open up a whole new

4. alternative angle on motoring pleasure, rooted in one of the essential values shared by
the Brand Citroën and Courrèges: optimism.
“E-MEHARI styled by Courrèges concept car is a fun car, a free-roaming spirit
inspired by the ground-breaking Méhari of 1968. This exclusive, fashionable car is a
Courrèges reinterpretation of a revolutionary Citroën model born of Citroën
automotive engineering expertise,” explains Citroën CEO Linda