Dirk Singer's, Head Rabbit at Rabbit Agency, CIPR Social Summer presentation of the Rabbit Agency's 2011 CIPR Excellence Award 'Best Use of Social Media' winning campaign for Gatwick Airport.
Hackathon Presentation to the European Union in BrusselsBlockchain News
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See http://startupmanifesto.eu/
We need to do hackathons at the EU level. Here are my suggestions and presentation.
SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS
Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation.
Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country.
See http://www.eurovation.org/
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Hackathon Presentation to the European Union in BrusselsBlockchain News
Hackathon Presentation to European Commission DG CONNECT in Brussels by Richard Kastelein on November 26, 2013 at "How to foster ICT and web enterprises in Europe: learning from practice". The event was a think tank session to help foster ideas and feedback on the new Startup Manifesto initiative. Neelie Kroes, Vice-President of the European Commission and her team have created the manifesto for entrepreneurship & innovation to power growth in the EU.
See http://startupmanifesto.eu/
We need to do hackathons at the EU level. Here are my suggestions and presentation.
SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS
Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation.
Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country.
See http://www.eurovation.org/
Enspiral & OuiShare: lessons from a participatory networkOuiShare
These are slides from a workshop that gives participants methods, context, tools and experience with open participatory systems, based on the lived experience of members of the non-hierarchical networks Enspiral and OuiShare.
It explores experiments around leadership, governance, and collaborative financing as well as the crucial cultural practices embedded in Enspiral and Ouishare that enable a high level of experimentation.
Tweetminster politics session from CIPR Social Summer event - 25 August 2011
To view future CIPR Social Summer events please visit www.cipr.co.uk/socialsummer
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If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
Tweetminster politics session from CIPR Social Summer event - 25 August 2011
To view future CIPR Social Summer events please visit www.cipr.co.uk/socialsummer
#SFAwards13 Best Airport on Social Media - Finalist Presentations SimpliFlying
This is a compilation of finalist presentations for 4th Annual SimpliFlying Awards for the category of 'Best Airport in Social Media'.
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
CIC IWOM panel:Fudan professor Zou on The new sharing economy powered by onli...Kantar Media CIC
The case is Fudan professor Zou shared during CIC IWOM panel on The new sharing economy powered by online social network. He shared the case of Zipcar to explain the theory of sharing economy is the key cause of the success of social media.
SFAwards12: Best Airports in Social Media (Finalist Presentations) SimpliFlying
Here are the finalist presentations for SimpliFlying Awards 2012 - Best Airports in Social Media.
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
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We use this data to report on trends and provide industry leading insights on topics including where practitioners work, what they do, how much they earn, and much more.
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and on their confidence. At a time of economic and social
uncertainty, chartership may play a crucial role in how those
working in marketing and PR are viewed and trusted, now
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This guide is designed to support PR and comms professionals
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The guide provides practical advice on how to help organisations communicate suicide. It also looks at the wider issue of talking about suicide alongside mental health.
We’ve worked closely with people and organisations affected by
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Much progress has been made in the area of mental health in the last several years; talking about it openly and honestly has become more commonplace, and governments and businesses have recognised that they have a major role to play in helping people look after their mental wellbeing.
The Workplace Mental Wellbeing Audit helps businesses and other organisations understand the mental health of their employees and in turn take steps to help them. This report from the CIPR, PRCA and ICCO surveys 559 PR professionals through their networks, with the aim to understand
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The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
From Comms Professional to CEO’ explores what holds comms people back on their professional journey to leadership positions. The report provides advice for professionals on making the journey to the top based on qualitative research interviews with CEO’s who have a communications background.
The Chartered Institute of Public Relations (CIPR) has published its 2019 Annual Report, celebrating its success in a year which helps define its purpose “more clearly than ever before”.
The report (below) outlines the work of the Institute through the four key areas as outlined in our five-year strategy; leading practice development, building a resilient community, championing lifelong learning, and advocating public relations.
This guide is designed to support communicators in their own work and in their senior management advisory capacity. It outlines some key principles for ethical decision-making, provides practical advice on using the CIPR’s ethical decision-making tree and the Open Data Institute’s data ethics canvas through the use of real-life examples.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
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Bob Boule
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Gopinath Rebala
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
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2. Text This is a campaign that
A - Had social media built in at the start,
rather than using it to amplify existing
activity
B - Made a real difference to the client
organisation and its audiences
C - Went beyond the marketing department
D - Included a number of ‘firsts’ as an airport
E - Tied together both the physical space of
the airport and social media
The headline
3. A bit of background
• Gatwick has 32 million passengers passing through each year
• Eighth biggest airport in Europe, 2nd biggest in the UK
• The world’s busiest single runway airport
• Previously owned by BAA - owner of Heathrow, Stansted, Glasgow,
Edinburgh, Glasgow, Aberdeen. LGW was sold when BAA changed hands at
the end of December 2009 (and it may now have to sell Stansted, Glasgow
and / or Edinburgh)
• LGW was very much in the shadow of LHR for most of the decade. Most
transatlantic flights moved to Heathrow
4. Background
Oct - Dec 2009 - Gatwick sold from
BAA to GIP
June 2010 - Rebrand and £1 billion
investment announced to transform
the passenger experience
6. Our brief
• Bring the £1 billion investment to life
• Communicate the ‘new’ Gatwick
• Find ways to elicit passenger feedback, improve customer services
• Make a difference on the ground
• Support airline and commercial partners
• Put distance between Heathrow / Gatwick
7. 2 - Give passengers a
1 - Bring the
way to feed back any
changes happening
comments or
to life concerns in real time
The communications team and
Rabbit developed a programme to
use online social tools to:
8. “What is the one thing that no
other airport is doing, that we
can do, that will make a
difference?”
The first question we
were asked
9. Solution - Round the clock Twitter
• Like most airports, Gatwick is not a 9-5 operation. The busiest time is in
fact 6-9am every morning. A lot of passengers do not tweet out comments
while the marketing department is at work
• Some passengers will stay as little as 60-90 minutes in the airport
environment - the window to reply to them is fairly small
• Our answer - introduce Twitter as a (near enough) round the clock customer
services tool and help passengers in real time when they are in the airport
environment
• Train operations staff. Actively encourage people to call Gatwick out while
at the airport
11. Our round the clock Twitter support really kicked in
during the pre Xmas snow disruptions
21 November - 4082 followers
14 December - 9498 followers
20 December - 15,440 followers
(Currently - 21k followers)
At one point we were called out 300x an hour
14. Our efforts were recognised - comparison of
Twitter key words Dec 2010
Source - Scoutlabs:
The word ‘thanks’
mentioned in 16% of
Gatwick and 1% of
Heathrow tweets.
The word ‘chaos’
mentioned in 35% of
Heathrow but 9% of
Gatwick tweets
15. Moving Twitter outside marketing - to do this
you need....
• Training sessions on background, etiquette (in particular the idea of right
first time)
• The tools to allow them to access it: 1 - A team management system (either
hootsuite or cotweet), 2 - the right IT (e.g a lot of corporates still use IE6,
block social media)
• A commitment to make it work, as you can easily fall down after announcing
it
• Some idea of what you do with the output you get....
• A response flow chart and a guide on what different team members should
and shouldn’t answer
16. A £1 billion investment
invariably has a certain amount
of disruption - how can we use
social media to communicate
what is going on
Next challenge
17. Our solution - work with the physical
environment of the airport
• Use the construction hoardings as information points (they are not only
unsightly - it is dead space)
• Bring in an interactive element
• Use barcodes....
• ....but not QR codes
• Our solution was to work with Stickybits - 2D codes that look like the ones
you see in supermarkets. Any kind of content can be attached to them
18. Giant barcodes - Currently there are around half a dozen landside.
Airside codes coming soon
19. “We need a way to
allow passengers to
feed back on airport
facilities using mobile /
social media”
Final stage of the
brief
20. Solution - work with Qype
• There are two ways we could have approached this. Build our own ratings
system - problem of impartiality and also retailer relations
• Or alternatively - like most large public retail spaces there were reviews
already in existence, especially through Yelp and Qype. Both have an API
that can be pulled in
• We chose Qype, more European based. 20 million visitors per month through
local listings / SEO and mobile applications
21. Integration of Qype. Leave reviews (good and bad) and they appear directly on the Gatwick
website
22. And there is more....
• We are working with Internal comms to see how online social tools can be
integrated
• We set up the first European feed on Instagram
• We have built a Tumblr site, which will act as a visual showcase
• Use of Gowalla / Foursquare
• We support retailers and airlines on an ad-hoc basis. For example, when Air
Berlin came to Gatwick, a Bavarian oompah band played versions of 20
popular classics and recorded personalised versions for travel influencers,
bloggers
23. How is all this used?
• Every week we share: Twitter topics, sentiment, key tweets
• Every month we produce a comparison vs other airports
• We also share all Qype reviews
• A summary is passed up to senior management level and actioned. Social
media provides the senior management team with a radar of passenger
sentiment
29. Thanks for your time!
• Am on Instagram, Twitter, Skype as dirktherabbit
• Blog very occasionally at liesdamnedliesstatistics
• Rabbit - www.therabbitagency.com, Twitter @therabbitagency