The major film studios like Columbia, Disney, MGM, Paramount, 20th Century Fox, United Artists, Universal, and Warner Brothers have consolidated over time and are now part of large media conglomerates. These conglomerates pursue strategies of synergy, vertical integration, and horizontal integration to expand their business across film production, distribution, television, and other media. The increased concentration of ownership in the hands of a few large multinational corporations has concentrated power and influence over media content and the values it promotes globally.

1. Cinema the Media
and Globalization
Cinema Appreciation
Team A
Members:
Aguiar Galvan Angela Ivana (responsible)
Avila Solano Humberto Patricio
Chulde Cabrera Sandra Valentina
Empuño Escalante Sara Fernanda
Flores Escobar jenny Lizeth
Hernandez Daza Oscar Andres
Pazmiño Sanchez Margarita Beatriz

2. Ownership of the major Studies
The Big Film industries
Columbia, Disney,
MGM, Paramount,
20th Century Fox,
United Artists,
Universal,
Warner Brothers
All these industries are part of
an conglomerate of other
industries because company's
structure and ownership have
changed considerably.
Columbia Pictures: bought by
Coca Cola changed its name to
Columbia TriStar then Sony
Corporation bought Columbia
TriStar
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3. Media Conglomerate Strategies
• Disney: wasn’t so big and now is now
one of the biggest media groups in the
world
• Formed: TV production, parks, Buena
Vista distribution company, Touchstone
Pictures
• Acquired: Miramax Pictures company
and ABC TV.
• MGM/UA: had problems in economy but the
company re-establish itself through funding and
distribution of the James Bond films.
• Paramount was one of the original major studios
and was used as the test case for the 1948 anti-trust
legislation. Like the other major studios, it is now
part of a large multimedia
• 20th Century Fox has existed in one form or
another since 1915. Bought by Rupert Murdoch
and formed television and satellite companies
• Universal Studios: (1912) was taken by Music
Corporation of America (MCA). Then in 1990 the
company was bought by Sony's Japanese
competitor, Matsushita, who hoped to match
media production with media technology
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Time-Warner Inc. Warners was already a
conglomerate with a range of media interests by 1973,
the year in which it renamed itself Warner
Communication Inc.

4. SONY, WARNER, VIVENDI, VIACOM, DISNEY
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Production of media hardware.
Sony PlayStation system introduce it to gaming industry.
Applies a Strategy of Synergy.
Aol- Time Warner Practice Sinergy.
Television cannel.
Owns DC Comics
Vivendi Universal Vertically Integrated Company.
Producing films, distributing them and screening them in its own cinemas
Viacom Vertical Integration.
Guaranteed access to television for Paramount films.
Disney Horizontal Integration
As a production company, bought Miramax Pictures.

5. Concentration of Ownership
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Continued
horizontal
integration,
monopoly
Film industry can be
considered as
oligopoly
Expansion of
telecommunication
companies
Power of
multinationals
increased.
Media products
embody values and
beliefs that reinforce
political and
economic class.

6. Globalization - influence in culture
Richard Hoggarts mentions that since
1950s there had been a “Americanisation”
of society around the world
Films has been expanding being a satellite
communication with a mass
communication between different countries
Foreing Films refers to the language used
in films
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7. Influence in culture
• In films is being reflect the influence of other cultures.
• Production of US films are the result of what poeple
aroud the world want to see.
• Films represent the traditional values and beliefs and
ways of life in American films and also about other
coultures.
• The market is forced, supply and demand where,
how, and when would be the film produce by the
analyzis of Capitalization
Hollywood is the film
cateogy of “World
Cinema”
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8. Summary
Hollywood has worked with issues, ideas, and
events that have stretched the world over.
The Hollywood film industry had remained the
dominant player in the industry by leveraging
foreign markets. Globally this has also meant
the incorporation of more films and actors from
traditional markets such as Europe.
It also means the rise of movies and stars from
non-traditional markets as well. Whereas the
globalization of the film industry has meant
many things to many different people.
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9. Cinema and the
globalization
Influence in the
culture
globalization
Concentration of the
owner ship
Media conglomerates
strategies
The big film
industries