This document discusses how local businesses can take advantage of search engines and mobile technologies for marketing. It notes that local searches are increasing and many consumers now research businesses online or via mobile. The company described offers services to optimize local listings, claim business profiles on maps, implement review generation and distribution, and develop mobile strategies including text and mobile web pages to help businesses connect with local customers performing online and mobile searches.

1. THE LAST FRONTIER
LOCAL AND MOBILE SEARCH
TAKE ADVANTAGE WITH…
How to take
advantage of
search
engines for
your local
business..
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2. WHO WE ARE AND WHY
YOU SHOULD CARE...
We are a full service IT
company with a niche for
local business internet
marketing techniques.
Our goal is to help you
attract new customers and
keep contact with current
customers.
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303.619.4493 2

3. TODAY’S BUSINESS OWNERS
ARE FACED WITH AN
ENORMOUS PROBLEM
Why?
1. Search results are dominated by large
corporations and major chains
2. Lack of knowledge to develop a web
campaign
3. Belief they can’t compete on an
economical basis
4. Inability to make transition from
traditional advertising medium
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4. BEFORE THE INTERNET
Staying connected meant
advertising with:
Phone Directories
Newspaper
TV
Direct Mail
Telemarketing
Print Ads
Word of Mouth
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5. TIMES ARE RAPIDLY
CHANGING
Traditional advertising mediums are
loosing their effectiveness
Phone Directory Where is yours?
Newspapers Declining Rapidly
TV DVR/TiVo
Telemarketing Do Not Call List
Direct Mail 1%-2% Yield
Print Ads Rising Costs
E-Mail Spam Software
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303.619.4493 5

6. THE STATISTICS ARE
ASTONISHING
1
1 Trillion—Number of web pages in the world
50—Percentage of small business without a website
78—Percentage of households with two or more
2
computers
82—Percentage of local searches that results in
3
offline action
0— Without a web presence, you have 0% chance in
connecting with local consumers performing online
searches 1
Google July 25,2008
2
2007 Market Report by Jupiter
3
Study by Comscore Networks (Click Z August 2nd, 2007)
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303.619.4493 6

7. HAVING A WEBSITE ISN’T
ENOUGH
How do people find it?
How do you drive traffic
to a website?
Are you satisfied with your
current web presence?
Search optimization companies are far too
expensive for most local businesses!
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303.619.4493 7

8. CONSUMERS ARE TALKING
ABOUT AND REVIEWING YOU!
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303.619.4493 8

9. LOCAL SEARCH – A NEW
OPPORTUNITY
• 71% of all American adults use the Internet.
• 91% of all Internet users use a search engine
to find information.
• Over 50% of all purchases are preceded by an Internet
search.
• 30% of all search queries contain a city, state or zip code.
• There are 2.6 billion local searches a month.
• What does this have to do with you?
• You don’t need a website! (Although having one helps!)
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303.619.4493 9

10. WHY MOBILE?
• There are 5 billion plus cell phone user
vs. only 1.8 billion Internet users
(almost 3x in market size).
• Of these users, 51 Million use smart
phones.
• There is a fundamental shift in how
people are communicating.
• Text open up rates are 95%.
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303.619.4493 10

11. NOT TO MENTION…
• 73% of new mobile phone buyers report
that text messaging is the most important
feature on their phone.
• The typical mobile phone user now sends
more text messages than mobile phone
calls.
• Gen Y and Z consider e-mail passe’.
• In fact, some universities have stopped
distributing e-mail accounts.
• You can buy traffic for .02 a click!
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303.619.4493 11

12. WHAT CONSUMERS
TAKE WITH THEM…
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303.619.4493 12

13. INFO@CINCH-TECH.COM
303.619.4493 13

14. INFO@CINCH-TECH.COM
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15. Geo-targeted campaign placement
on major search engines
Geo-
Targeted
Search
Engines
Organic
Results Sponsored
Links
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303.619.4493 15

16. STANDING OUT!
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303.619.4493 16

17. Provide access to potential
customers through Google and
Yahoo maps
Google & Yahoo
Maps
Smart Phone GPS
Accessible Accessible
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303.619.4493 17

18. PROVIDE ACCESS TO POTENTIAL
CUSTOMERS THROUGH REVIEW SITES
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303.619.4493 18

19. OUR SERVICES
• Set up local • Mobilize your
listings business
• Make sure all • Set up Text
elements are Messaging
there to get top • Mobile web
placement. pages
• Create • Create QR
coupons, Codes
promos, offers,
• Mobile Apps.
videos.
• Social Media
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303.619.4493 19

20. REVIEW PROCESS
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21. SIMPLE!
Our Process
1) REVIEW CARDS GIVEN TO CLIENTS
- Print Review cards to give to your clients so that they can
submit honest reviews on your product, service or
performance. These stamped postcards are mailed directly
to the Local Search Dominator headquarters for
publication.
2) REVIEW CARDS PUBLISHED ON WEB
- Review cards are scanned and also entered electronically
on the web. These reviews are distributed through a variety
of review sites (such as Google Local) so other consumers
can find you when they are looking for a service provider.
3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY
- Reviews published on on-line review sites maximize your
company's visibility, credibility and SEO results. The more
reviews you have, the better your results.
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303.619.4493 21

22. A COMMENT ON THE ECONOMY
When times are bad for the economy, it can be a
great time to start a business. In fact, 16 of the
30 companies that make up the Dow industrial
average were started during a recession or
depression. These include Procter & Gamble,
Disney, Alcoa, McDonald's, General Electric and
Johnson & Johnson
These economic times are an opportunity.
Companies that make it will end up with a larger
market share than when they started.
How does one take advantage of the opportunity?
By being known—how does one get known?
Marketing and promotion
Without promotion something terrible happens...
Nothing. ---PT Barnum
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303.619.4493 22