Cigarettes buying behavior
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This document analyzes the consumer buying behavior of smokers who purchase Gold Flake cigarettes. It finds that Gold Flake has strong brand loyalty among smokers due to its masculine image and reasonable pricing. The majority of respondents have been smoking Gold Flake for over 3 years and purchase it once a week or more. Peers and psychological factors are the main influencers on consumers' purchasing decisions of Gold Flake cigarettes. The document concludes that Gold Flake smokers exhibit high brand loyalty and frequently purchase the product, influenced strongly by their social circles.
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Cigarettes buying behavior
- 2. Consumer Buying Behavior Of Smokers Made By Shah Ishtiyaque Ahmed For feedback kindly contact shahishtiyaque@gmail.com shahishtiyaque@ymail.com
- 3. Gold Flake • Product Of ITC Company • ITC Has Brands Of Cigarettes Namely India Kings Classic Gold Flake Bristol Navy Cut
- 4. Available In (Cost Per Pack) Gold Flake Premium FT Rs.58 Gold Flake Kings Rs.80 Gold Flake Kings Lights Rs.80
- 6. Behavior Model Of Consumer
- 7. Buying Decision Process Of Gold Flake
- 8. Need Recognition For Stress Out Break Time Mental Satisfaction After A Food
- 9. Information Search • Friends And Colleges • Commercial • Attributes Of The Gold Flake
- 10. Evaluation Of Alternative • Other Brands Which Are Available DOMESTIC INTERNATIONAL Four Square Benson & Hedges Duke Black Devil Classic Camel Wills Dunhill Navy Cut Marlboro
- 11. Purchase Decision Of Gold Flake • Masculine Brand Image Among Smokers • Available In Reasonable Prices • Good Flavors
- 12. Cognitive Dissonance • Post-purchase Evaluation Is Very Significant For First-time Users. • Satisfactory • Negative Words Of Mouth
- 13. Factors Influencing purchasing of gold flake • Group Circle • Pricing Factor • Psychological Factor • Promotional Strategy
- 14. Research Profile We Have Conducted A Random Sampling Research We Have Taken A 30 Respondents. Research Area Was Mumbai And Thane. We Have Asked 10 Questions Per Head
- 15. Since How Long You Have Been Smoking Gold Flake Brand? 20 18 16 14 12 10 8 6 4 2 0 >6 MONTHS >1 YEAR >3YEAR
- 16. When Do You Smoke? 16 14 12 10 STRESS OUT 8 BREAK TIME 6 4 2 0 MENTAL SATISFACTION AFTER FOOD
- 17. Which Brand’s Of Cigarettes Do You Purchase ? 10 9 8 7 6 WILLS 5 GOLDFLAKE 4 FOUR SQUARE 3 NAVY CUT 2 1 0
- 18. Why Do You Purchase Gold Flake? 5% 90% 5% MASCULINE IMAGE COST ATTRIBUTES
- 19. How Often Do You Purchase Gold Flake Brand? 16 14 12 10 8 6 4 2 0 ONCE IN A DAY MORE THAN ONCE IN A DAY ONCE IN A WEEK
- 20. Factor Which Forces You To Purchase Gold Flake? 2% 45% GROUP CIRCLE PRICING FACTOR 45% PSYCHOLOGICAL FACTOR COMMERCIAL 8%
- 21. Conclusion • Brand Loyalty Is More As Compare To Other Consumer . • More Frequent Buyers • Groups, peers, Circle Are Those Factor Which Influence Buying Behavior