Chrysler Social Responsibility Policy Brochure

Corporate Social Responsibility

DaimlerChrysler South Africa (Pty) Ltd
Reg. No. 1962/000271/07

DaimlerChrysler Financial Services South Africa (Pty) Ltd
Reg. No. 96/15840/07

debis Fleet Management (Pty) Ltd
Reg. No. 98/14372/07

The DaimlerChrysler Group of Companies in South Africa (DaimlerChrysler) is involved in many corporate social responsibility
(CSR) activities. This publication highlights some of the Group’s CSR focus areas and key projects but it is by no means exhaustive.
Please visit our website: http://www.daimlerchrysler.co.za for regular updates on our CSR activities.

The DaimlerChrysler Group of Companies in
Corporate profile
South Africa
Chairman’s note
2 06/07
DCSA is wholly owned by DaimlerChrysler AG, and is
one of the largest foreign investors in South Africa. The
4
company is a leading Mercedes-Benz passenger car
Our approach 6
manufacturer outside Germany, and manufactures
DaimlerChrysler AG is a global supplier of automotive
A Group approach
products and services. Strong brands, pioneering 7
Mercedes-Benz C-Class cars, as well as Mitsubishi light
Focus areas innovative products and first-class
technologies, delivery vehicles in East London, Eastern Cape.
8
services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles
Arts, culture and heritage 10
(Mercedes-Benz, Maybach and smart); Mercedes-Benz
giants among international automotive companies.
Community development 12
commercial vehicles; Chrysler, Jeep and Dodge;
Education Mitsubishi Motors passenger cars and pick-ups; and
16
The DaimlerChrysler Group of Companies in South
Western Star, Freightliner and Mitsubishi FUSO trucks
Environment
Africa (DaimlerChrysler) represents the company’s 19
from their head office in Zwartkop, Gauteng.
varied interests on the African continent and is one of
Health 20
the largest foreign investors in South Africa. The local DCFS is wholly owned by DCSA. The company provides
Job creation 22
group consists of DaimlerChrysler South Africa (Pty) tailor-made finance solutions and related services,
Sports development
Limited (DCSA); DaimlerChrysler Financial Services 24
warranty extensions and insurance products to all
Employee engagement (DCFS); and debis Fleet
South Africa (Pty) Limited 25
DaimlerChrysler brands. The company operates from
Management partners
Involving our (Pty) Limited (dFM). 25
their head office in Zwartkop.
Measuring the need 27
dFM manages more than 140 000 vehicles of which 13
Contact us 28
000 are full maintenance or mobility lease agreements
and the remainder are on managed maintenance or
maintenance contracts. The company operates
nationwide through their head office in Zwartkop and
12 area offices. dFM is owned 35% by the Kagiso Trust,

1

Corporate profile

The DaimlerChrysler Group of Companies in DCSA is wholly owned by DaimlerChrysler AG, and is
South Africa one of the largest foreign investors in South Africa. The
DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany, and manufactures
products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light
technologies, innovative products and first-class delivery vehicles in East London, Eastern Cape.
Mitsubishi passenger cars and pick-ups; and Western
Star, Freightliner and Mitsubishi FUSO trucks from
Africa (DaimlerChrysler) represents the company’s
their head office in Zwartkop, Gauteng.
varied interests on the African continent. The local
Group consists of DaimlerChrysler South Africa (Pty) DCFS is wholly owned by DCSA. The company provides
Limited (DCSA); DaimlerChrysler Financial Services tailor-made finance solutions and related services,
South Africa (Pty) Limited (DCFS); and debis Fleet warranty extensions and insurance products to all
Management (Pty) Limited (dFM). DaimlerChrysler brands. The company operates from
their head office in Zwartkop.

2

dFM DaimlerChrysler Group vehicles of which
The manages more than 140 000of Companies in
06/07
13 000 are full maintenance or mobility lease
South Africa
agreements and the remainder are on managed
maintenance or maintenance contracts.of automotive
DaimlerChrysler AG is a global supplier The company
operates nationwide through their head office in
products and services. Strong brands, pioneering
Zwartkop and innovative products and first-class
technologies, various regional offices. dFM is owned
35% by black economic empowerment partner Kagiso
services have positioned DaimlerChrysler as one of the
Trust Investments, which is actively involved in its
strategic management, and 65% by DCFS.
While retail partners and representatives are spread
throughout South Africa, the provinces of Gauteng
and Eastern Cape largely provide a ‘home base’ to the
the largest foreign investors in South Africa. The local
companies’ various operations. Regional corporate
group consists of DaimlerChrysler South Africa (Pty)
social responsibility (CSR) initiatives are therefore
Limited (DCSA); DaimlerChrysler Financial Services
focused in these areas. Other national programmes,
South Africa (Pty) Limited (DCFS); and debis Fleet
projects and goodwill sponsorships broaden the CSR
Management (Pty) Limited (dFM).
impact countrywide.

At a macro level, DaimlerChrysler seeks to contribute
towards a healthy environment, economic equity
and a vibrant culture for all of South Africa’s
people. Particular emphasis is placed on better health
and greater self-sufficiency, thus increasing security to
the less privileged and more vulnerable.

3

Chairman’s note

Contributing to a better, fairer society towards making our companies fully representative of
South Africa’s physical, social and economic fabric South Africa’s people; and of our consistent pursuit of
provides the backdrop to doing business here, and CSR, enthusiastically and ably supported by our
entities such as the DaimlerChrysler have a employees. We have achieved this while maintaining
responsibility to contribute not just to the maintenance exceptionally high product standards, good service and
of this fabric, but to the ongoing improvement of its delivery, and remaining true to our core values of
quality and extent. integrity and fair practice.

Within DaimlerChrysler, we make our CSR contribution This publication profiles a small cross-section of the
through a broad range of initiatives that are aligned to many CSR projects DaimlerChrysler supports
the country’s national priorities. Whilst substantial in throughout South Africa. While providing mere
their reach – they impact positively on the lives of glimpses of our overall contribution towards social
thousands of people in many communities across transformation, it reflects our continuing belief that we
South Africa, including those of our employees and do help – and can continue to help – to create a better,
their families – we are mindful that these initiatives fairer society.
represent a relatively humble contribution to overall
needs being met.

We are proud, nonetheless, of our commitment to and
achievements in broad-based black economic Dr Hansgeorg Niefer
empowerment; of our exemplary policies on Chairman
employment equity; of the progress we have made DaimlerChrysler South Africa

4

Our approach

The DaimlerChrysler CSR programme is aligned • CSR projects are clustered to harness the collective
to commitments contained in the Global Business strengths and resources of DaimlerChrysler, its
Alliance initiated by the United Nations and signed dealers, suppliers and business partners.
by DCAG’s Chairman. • A programme of employee engagement in CSR
projects exists to encourage understanding and
The CSR programme’s core provisions support of the contribution the Group makes to
• Constituent programmes must: effect positive change in the daily lives of its
• assist in redressing socio-economic imbalances; immediate communities, and to further strengthen
• contribute to meaningful transformation and its standing as a respected corporate citizen and
sustainable development; employer of choice.
• empower disadvantaged communities to become
more healthy, secure and self-sufficient; and
• align with the objectives of the South African
Government’s broad-based black economic
empowerment (BBBEE) strategy.
• Marketing spend – in particular, market-orientated
sponsorships and donations – is leveraged to
support CSR activities, thus increasing benefits.
“ Good governance is perhaps
the single most important
factor in eradicating poverty
and promoting development.
UN Secretary-General, Kofi Annan

”
6

A Group approach

In the past, CSR was seen as ‘charity’, but this has
South Africa and it has become more aligned to
changed radically
the government’s BBBEE initiative to broaden the
06/07
DCSA is wholly owned initiated and managed by is
community projects by DaimlerChrysler AG, and
employees in the regional offices;
• areas of synergy within the Group where DCSA,
DaimlerChrysler AG is a globalaccelerate growth.
country’s economic base and supplier of automotive manufacturerdFM share a common strategy in terms of
DCFS and outside Germany, and manufactures
productsits CSR activities, DaimlerChrysler earns
Through and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light
objectives, with specific business-related focus
technologies, innovative products and first-class by
points in terms of the balanced scorecard provided delivery vehicles in East London, as integrated projects
where this is required, as well Eastern Cape.
services have new Black Economic Empowermentof the
the country’s positioned DaimlerChrysler as one Act, DCSA also markets Mercedes Car Group vehicles
where each organisation contributes its expertise;
• a focus on initiatives that either benefit the
giants among internationalcompliance level.
thus increasing its BBBEE automotive companies.
commercial vehicles; where theJeep and Dodge;
communities from Chrysler, company draws
Mitsubishi Motors passenger cars and pick-ups; and
The DaimlerChrysler Group of Companiesincorporated
Within DaimlerChrysler, BBBEE goals are in South employees, or has a national impact; and
as a key component of corporate strategy, with a
Africa (DaimlerChrysler) represents the company’s • projects that consist of a medium- to long-term
varied interests on the African continent and istermsof
structured target and measurement system in one of commitment and sustainability, offering benefits
the largest foreign investors in Southheld accountable.
which identified process owners are Africa. The local across a number of our BBBEE key focus areas, and
DCFS is wholly owned by DCSA. The company provides
BBBEE involves:
group consists of DaimlerChrysler South Africa (Pty) leveraging opportunities for the Group as well as the
tailor-made finance solutions and related services,
• an integrated strategy for the geographic regions in
Limited (DCSA); DaimlerChrysler Financial Services retail network.
which DaimlerChrysler’s key operations are situated,
South Africa (Pty) Limited (DCFS); and debis Fleet DaimlerChrysler brands. The company operates from
Management (Pty)City and Tshwane;
namely Buffalo Limited (dFM). their head office in Zwartkop.
• a corporate approach at dFM, as well as a range of

7

Focus areas

Through more than 15 years’ CSR experience, we have Education
learned some valuable lessons. We have been able to Interventions in this area focus on literacy and road
tackle fewer projects, providing bigger impact. Now, we safety awareness, and are aimed at building capacity of
make our CSR contribution in a number of focus areas, teachers through skills development and provision of
which are either aligned to the Group’s core educational materials.
businesses or to its immediate communities.
Environment
Arts, culture and heritage Support in this area is directed towards regional and
Interventions are focused on: national conservation projects, including sustainable
• recognition and encouragement of young artists; community clean-up projects, food garden initiatives, etc.
• creation of developmental platforms for youth
groups and schools; and Health
• support for projects that preserve heritage and Interventions here must address the critical challenges
create jobs. of HIV/AIDS, tuberculosis (TB) and malaria, targeting
areas of deficiency in health care services in South
Community development Africa. While the DaimlerChrysler HIV/AIDS workplace
The preference here is for a suite of interventions that programme is included, key beneficiaries are
holistically target the needs of rural black communities; community-based initiatives from outside the
poverty alleviation; and safety and security, including organisation, in historically disadvantaged
crime prevention. Interventions should also support communities.
BBBEE scorecard objectives within the context of the
DaimlerChrysler corporate strategy.

8

Job DaimlerChrysler Group of Companies in
Thecreation
South Africa is on business skills development
The focus here
initiatives geared towards youth groupings
06/07
Sports development
one of the largest foreign investors existing sport The
Interventions here are aligned with in South Africa.
sponsorships – for example, soccer development and
(in particular, young women) and people with
DaimlerChrysler AG is a global supplier of automotive manufacturer outside Cup bid. Golf and cricket have
the SAFA 2010 World Germany, and manufactures
disabilities as beneficiaries. The objective is to
products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, asactivities with a focus
also been adopted as preferred well as Mitsubishi light
create sustainable jobs products and first-class
technologies, innovativeby facilitating growth and delivery vehicles in East London, Eastern Cape.
on development.
capacity building among DaimlerChrysler as one of
services have positioned small, medium and micro the DCSA also markets Mercedes Car Group vehicles
enterprises (SMMEs). (Mercedes-Benz, Maybach and smart); Mercedes-Benz
The DaimlerChrysler GroupSouth Africa: in South
DaimlerChrysler Group in of Companies
Corporate social responsibility Western Star, Freightliner and Mitsubishi FUSO trucks
2005 from their head office in Zwartkop, Gauteng.
group consists of DaimlerChrysler South Africa (Pty)
19%
Limited (DCSA); DaimlerChrysler Financial Services warranty extensions and insurance products to all
South Africa (Pty) Limited (DCFS); and debis Fleet
3%
Management (Pty) Limited (dFM). 51% their head office in Zwartkop.
14%

3% 000 are full maintenance or mobility lease agreements
10% and the remainder are on managed maintenance or
Arts, culture and heritage
Education
Health
Community development
Environment
Sports and sports development

9

Arts, culture and heritage

Since the dawn of South Africa’s new democracy, the The prize money is substantial, and it not only gives
country’s arts and culture sector has seen some winners a degree of financial security, but the chance
fundamental changes. Not the least of these is an to exhibit or perform their works at home and in
introspective view of a nation in transformation. Some Germany, and publish a book featuring their work.
exciting and thought-provoking art has evolved from
the abundance of expression, reflecting renewal, hope Award winners
and a fresh sense of national identity. Year Winner Genre
2005 Poetry Gabeba Baderoon
South African artists need our support – and at 2004 Photography Guy Tillim
DaimlerChrysler we are showing ours in a variety of 2003 Choreography Sbonakaliso Ndaba
ways. We know that those who contribute to a nation’s 2002 Sculpture Jane Alexander
culture help its social and political development, and 2001 Jazz Themba Mkhize
we are deeply involved in this exciting process. 2000 Contemporary art Kay Hassan

Our DaimlerChrysler Arts Award has won the Business From 2007 onwards, DaimlerChrysler will support
Day/BASA Award. We hope to give up-and-coming selected art projects that are geared towards assisting
artists a forum for their work and a means of bringing developing artists, and creating and developing platforms
it to the attention of the general public. All art forms for youth groups and schools. Where possible,
are considered for this recognition and the recipient interventions favour projects that preserve heritage and
may be a group, a project or an organisation. create jobs.

10

Community development

DaimlerChrysler firmly believes that social We support initiatives targeting the holistic needs of
responsibility is about helping communities to communities, concentrating on semi-urban and rural
empower themselves in a sustainable manner, which is black communities. We focus on:
why we prefer to help organisations and projects to • poverty alleviation; and
achieve their goals, rather than simply give handouts. • safety and security, incorporating crime prevention.
Beneficiary projects should reflect at least some of the
We have a broad range of priorities when dealing with BBBEE scorecard objectives within the context of
social initiatives. We believe in working in collaboration DaimlerChrysler’s corporate strategy.
with other organisations and giving full account of
these activities. Good corporate governance underpins We work primarily in geographical regions where
our support of non-governmental organisations and DaimlerChrysler companies have a presence –
other projects and initiatives. our aim being to positively influence the
environments from which our employees are drawn,
The projects we support are aligned to the priorities of to achieve job creation and community
the South African Government and the business well-being.
imperatives of DaimlerChrysler. Broadly speaking, our
aims are to:
• help meet communities’ basic needs;
• build the economy and develop human resources;
and
• foster a democratic society.

12

Projects creating an Group of Companies in
The DaimlerChrysler interdependent society
South Africa
Business against Crime
CCTV surveillance was provided in Mdantsane, Buffalo
and young adults) Projects
06/07
DCSA is(Caring,owned by DaimlerChrysler AG, and is
CATCH wholly affirming and training children
company is a leading Mercedes-Benz passenger car to
These projects are located on a smallholding close
City as well as in Katlehong in supplier of automotive
DaimlerChrysler AG is a global an attempt to reduce manufacturersettlement of Mzamo’Mhle in Gonubie,
the informal outside Germany, and manufactures
crime in and services.
productscommunities. Strong brands, pioneering Mercedes-Benz C-Class cars, as well aschildren and
north of East London. CATCH teaches Mitsubishi light
technologies, innovative products and first-class delivery vehicles in East London,the training provided
young adults survival skills and Eastern Cape.
services have positionedthe CCTV cameras inone of the
Since the installation of DaimlerChrysler as DCSA alsoemployment opportunities, self-
increases markets Mercedes Car Group vehicles
sustainability and self-management. It aims to
giants among international system, withcompanies.
Katlehong, Germiston, the automotive the assistance
divert people from destructive behaviours to
of well trained operators, has enabled the police to
productive endeavours.
make successful arrests. It of Companies in South
The DaimlerChrysler Group is incidences where
criminals were caught red-handed, the company’s
Africa (DaimlerChrysler) representsthrough the help
of the interests on the African continent and is
varied CCTV cameras, whilst hijacking a vehicle,one of Chatsworth Community Centre
that can contribute towards in reduction of crime
the largest foreign investors theSouth Africa. The local At the request of former President Nelson Mandela,
in our communities.
group consists of DaimlerChrysler South Africa (Pty) DaimlerChrysler established a recreational facility for
Limited (DCSA); DaimlerChrysler Financial Services previously disadvantaged children in the Chatsworth
South Africa (Pty) Limited (DCFS); and debis Fleet community where a number of teenagers tragically
Management (Pty) Limited (dFM). perished in a fire, which broke
their head office in Zwartkop. out in a local club a few
years ago.

13

Emergency Hero of the Year (dFM) Jakaranda Child and Family Care Centre
The Emergency Hero of the Year award is a national The Mercedes Car Group of DaimlerChrysler South
initiative aimed at recognising and rewarding personnel Africa has adopted the centre, which cares for abused
in the emergency services industry, who show acts of children, and children orphaned as a result of
bravery and selflessness. HIV/AIDS, particularly those with disabilities.

The award aims to focus public attention on the risks Laureus Sport for Good Foundation Trust
that men and women in the emergency services face The Trust funds and promotes sport as a tool for social
every day. change throughout the world, and is supported by
Mercedes-Benz, through which South African-based
Nominees for the award are chosen by their peers for projects such as Playing for Peace and the Sports
acts of heroism performed in the calendar year Heroes Walk for AIDS also benefit. Vehicle support and
between January and December. other resources are provided by DCSA in support of
their annual conference.
The tough nomination criteria and procedures ensure
that only the ‘cream of the most heroic actions during DaimlerChrysler South Africa serves as a trustee on
the year’, are considered. The individuals or teams the board of the Trust.
must serve in one of the emergency service
disciplines. The incident must also have been observed
by a witness, been selfless and beyond the call of duty,
and been intended to save a life or valuable property.

14

Education

At DaimlerChrysler we believe that a well-rounded Projects laying the foundation for the future
education is essential for producing the political, Baby Therapy Centre
commercial, scientific and cultural leaders of The Centre and its two outreach units in Salvokop and
tomorrow. It is our objective to assist in laying proper Mamelodi, provide early intervention for disabled
foundations in each learner’s formative years, babies and toddlers, to reduce the negative effects of
regardless of his or her background or culture. Indeed, their disability, to maximise their potential, and
for true social strength, our children should be increase their independence as much as possible.
exploring cultural and social diversity as rigorously as The Centre also has pre-school facilities for youngsters
the environmental challenges that face our planet. who are blind or have other visual impairments.

DaimlerChrysler’s view is that, by providing systematic, CIDA City Campus, Johannesburg
ongoing support for education today, we will fulfil our The Campus offers an innovative, ‘total education’
duty to the generations of tomorrow. Only by bridging solution, which focuses on developing the whole
the gap between the worlds of business, science and person, equipping students not only with the necessary
the arts can our nation’s future success be work skills but with life strategy skills to help them
guaranteed. become well-rounded, confident and integrated citizens
in society. Apart from generous professional support
DaimlerChrysler especially supports interventions and assistance, DaimlerChrysler supports CIDA with
aimed at capacity-building among teachers through a range of transport solutions.
skills development and provision of educational
material. Emphasis is also placed on literacy and road Global Road Safety Partnership
safety awareness. This partnership with DaimlerChrysler AG actively
facilitates road safety awareness and education in rural
areas of the Eastern Cape, Gauteng, Limpopo and
Mpumalanga.

16

Rally to READ 2007 will see the tenth celebration of the Rally to
2006 was the fourth year in succession that READ initiatives.
management and employees of DaimlerChrysler
participated in the Rally to READ project, bringing National Driver of the Year – Heavy Duty Vehicles
books and other learning material to impoverished rural (dFM)
primary schools where even proper buildings are rare. This competition focuses on skills transfer and the
entrenchment of good driver behaviour among
This is a joint project of members of the South African heavy-duty drivers across industries. It is a
business community and rural schools, organised year-round programme contested at five levels – district
annually by the READ Education Trust, McCarthy Motor (inter-company), provincial, national, regional (Southern
Holdings and the Financial Mail. African Development Communities – SADC), and
international. dFM forged partnerships with the national
The 2006 Rally to READ consisted of nine rallies in Department of Transport and the Road Traffic Education
eight provinces. Approximately 90 sponsors Council during 2005, and in 2006 collaborated with the
contributed R4 million to fund the programme. provincial competitions covering the nine provinces as
well as the SADC regional competitions involving the
Research shows that children who participated in South African national team.
the Rally to READ activities, leap ahead two years in
reading and four years in writing skills; so far, more
than 100 000 learners have been exposed to the
programme.

18

Environment

Khula Village Responsible Tourism Companies in
The DaimlerChrysler Group ofPrecinct
South Africa building of an information centre in
DCSA funded the
a rural village situated in the vicinity of St Lucia, in
06/07
DCSA is its initiatives. There are now eight AG, and is
through wholly owned by DaimlerChrysler transfrontier
one of the largest foreign investors in South of which
conservation areas in Southern Africa, each Africa. The
company island of more than one nation, unifying
covers the a leading Mercedes-Benz passenger car
support of the Living Lakes project. Since then a job
DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany,and promoting
fragmented ecological habitats and manufactures
creation and services. Strong brands, pioneering
productsand community development project has been Mercedes-Benzand political stability. as Mitsubishi light
environmental C-Class cars, as well
formed by young unemployed people first-class
technologies, innovative products andof the township, delivery vehicles in East London, Eastern Cape.
supported by positioned DaimlerChrysler as one of the
services have DCSA. DCSA also markets Mercedes Car Group vehicles
Robben Island transport
(Mercedes-Benz, Maybachprovided by DCSA to
Infra-structural support is and smart); Mercedes-Benz
DCSA partners international DaimlerChrysler in commercial vehicles; Chrysler, Jeepthey visit this world-
enhance visitors’ experience when and Dodge;
supporting the Global Nature Companies in South Mitsubishi site. Tactical support is provided to and
renowned Motors passenger cars and pick-ups;
The DaimlerChrysler Group ofFund’s Living Lakes
project, which aims to help with the environmental
Africa (DaimlerChrysler) represents the company’s encourage pride in the country’s heritage.
varied interests on the African continent wetland areas,
protection of the world’s most sensitive and is one of
and to build cultural bridges.
the largest foreign investors in South Africa. The local SA Wilderness Foundation / Imbewu Youth
group consists of DaimlerChrysler South Africa (Pty) Environment Programme
LimitedParks Foundation
Peace (DCSA); DaimlerChrysler Financial Services The Imbewu National Youth Trials was voted among the
DaimlerChrysler is a founding member of the Peace
South Africa (Pty) Limited (DCFS); and debis Fleet world’s top 10 programmes company operates from
DaimlerChrysler brands. Thethat contribute towards
Management (Pty) an international partnership working
Parks Foundation, Limited (dFM). their head office in Zwartkop. In this national
youth conservation awareness.
to promote wildlife conservation, ecotourism and job programme, retired park rangers perform the role of
creation in Southern Africa. It brings together dFM manages more trained as 000 vehicles of which 13
‘wise men’ and are than 140 teachers.
governments, the private sector and local communities 000 are full maintenance or mobility lease agreements

19

Health

In South Africa today, HIV/AIDS is the source of contribution to the fight against the HIV/AIDS pandemic
personal suffering on a scale that is unparalleled in cannot stop at the company gates. It must also involve
our history. The disease affects every level and every the communities in which employees and customers live.
sector of society, and in business it is the cause of
substantial productivity problems. To try and lessen its Reaching out to communities is an important part of
impact on our workforce, DaimlerChrysler developed the workplace programme, and DaimlerChrysler not
its HIV/AIDS workplace programme in 2001, through only supports various community initiatives, it is also
which employees are given ongoing education, involved – through the South African Business Coalition
medical treatment including anti-retroviral therapy on HIV/AIDS (SABCOHA) – in providing small- and
(ART) and home-based care, if necessary. medium-sized businesses, particularly suppliers, with a
toolkit to help develop their own programmes.
The major focus for DaimlerChrysler’s HIV/AIDS
workplace programme within the Group has been to DaimlerChrysler’s peer educators – employees who
encourage employees to take an HIV test to know their receive special training on advising fellow employees
own status, so they can either take advantage of the about the disease – reach out into their communities,
company’s HIV/AIDS support programme if positive, and often their contribution is more than simply
or take the necessary precautions to stay negative. offering advice; it extends to the provision of food and
caring support.
The company’s programme enables an HIV-positive
employee and family members to receive fully managed Critical customer groups, such as truck drivers,
health care, including ART, from their own doctor in are also targeted for information on HIV/AIDS.
complete confidence. This has helped HIV to be properly DaimlerChrysler sponsored a mobile clinic for use
managed like any chronic illness. on main truck routes.

Although providing education on HIV/AIDS prevention to DaimlerChrysler’s HIV/AIDS workplace programme
all employees and caring for those infected are the major has set an international standard, and its outstanding
thrusts of DaimlerChrysler’s benchmark HIV/AIDS features have received accolades and recognition from
workplace programme, the Group knows that its across the world. These include:

20

2002
• Global Business
South Africa Coalition on HIV/AIDS – Business
Excellence Award
06/07
• not a single child of HIV-positive DaimlerChrysleris
DCSA is wholly owned by DaimlerChrysler AG, and
one of the largestmother-to-child transmission
mothers using foreign investors in South Africa. The
company is aoffered by the group’s medical aid car
treatment leading Mercedes-Benz passenger
• Global Competitiveness Centre in Engineering –
DaimlerChrysler AG is a global supplier of automotive manufacturer outside infected; and manufactures
scheme, becoming Germany,
Achievement Award
products and services. Strong brands, pioneering • more than 96% of all cars, as well as Mitsubishi light
Mercedes-Benz C-Class employees responding to the
technologies, innovative products and first-class delivery vehicles in East London,and testing campaign
group’s voluntary counselling Eastern Cape.
2003
to determine their HIV status; and
• International Business Association – companies. (Mercedes-Benz, Maybach and smart); Mercedes-Benz
giants among international automotive ‘Stevie’ Award • the survival rate of HIV-positive employees and
• Mail & Guardian – Investing in the Future Award
family members on ART now equalling that of North
• T-Systems Age of InnovationCompanies in South
The DaimlerChrysler Group of and Sustainability America and Europe.
Awards – Grand Prix winner
• NOSA – HIV/AIDS Workplace Programme Excellence
varied interests on the African continent and is one of St Bernard’s Hospice (Eastern Cape), Hillcrest AIDS
Award
the largest foreign investors in South Africa. The local Centre (KwaZulu-Natal), and Mamelodi Hospice
group consists of DaimlerChrysler South Africa (Pty) (Gauteng) finance solutions and related services,
tailor-made
2004
Limited (DCSA); DaimlerChrysler Financial Services Situated mostly in communities where DaimlerChrysler
• NOSA - Best Global HIV/AIDS Workplace Fleet employees live, the hospices company operates from
South Africa (Pty) Limited (DCFS); and debis DaimlerChrysler brands. The receive financial support
Programme Manager Award
Management (Pty) Limited (dFM). to provide office in Zwartkop.
their head specialised palliative medical and nursing
• For exemplary work fighting HIV/AIDS - Bambi care, as well as psycho-social support for patients. The
Award (the Burda publishing group’s annual media institutions also act than 140 000 vehicles of which
dFM manages more as support groups in the various13
prize) communities. It is said that mobility is not a place,
000 are full maintenance or a hospicelease agreements
but the remainder care and therefore can be taken
and a philosophy ofare on managed maintenance or to
Beyond public recognition is the tangible evidence at the patients contracts. The company operates
maintenancewherever they are.
ground level that the programme is producing the nationwide through their head office in Zwartkop and
desired result. 12 area offices. dFM is owned 35% by the also Trust,
DaimlerChrysler employee initiatives have Kagiso
provided support in kind through donations of clothing,
This includes: food and blankets, and arranging special activities for
• a significant drop in the rate of HIV/AIDS-related children at these hospices.
deaths over the first five years of the programme;

21

Job creation

DaimlerChrysler supports the eradication of poverty The Business Trust and Long Run
arising from underdevelopment by helping to create a DaimlerChrysler is a committed corporate partner of
sustainable environment that aims to provide jobs for all. the Business Trust and is supportive of the Trust’s
initiatives towards job creation and capacity building. In
Business skills development initiatives are geared particular, extensive vehicle support is provided for the
towards: Trust’s annual national “Long Run”, where two teams
• the youth; made up of staff members participate. In addition,
• women; and Business Trust tri-cycles, called Sizanani (‘working
• people with disabilities. together’), built by DaimlerChrysler employees in East
The objective of projects supported is to create London, are an annual feature of the run.
sustainable jobs by facilitating growth and capacity-
building among small, medium and micro enterprises. Ithemba Trust
Through the Trust, DaimlerChrysler supports a
Projects aimed at creating jobs for technical training centre for unemployed youth in
South Africans: Soweto in partnership with the Department of Labour
Presidential Youth Entrepreneurship Development and Sandown Motors Holdings.
dFM in partnership with Kagiso Business Consultants
and the Limpopo Provincial Government clusters
initiated this programme through Manyeleti Youth
Academy, which is aimed at providing self-sustaining
solutions to problems of crime prevention,
participation of youth in wealth creation,
unemployment, alleviation of poverty, and discouraging
the culture of dependency among beneficiaries.

22

Sports development

Sport is a powerful medium for transcending cultural preparation for the Paralympic Games in Beijing in
barriers and helping to build our nation. Playing fields 2008. The programme follows DaimlerChrysler’s
provide opportunities for recreation, for healthy assistance provided to the 1996 SA Paralympic team to
competition and for personal triumph, and foster respect participate in the Atlanta Paralympics, as well as to the
for fellow sportsmen and women, and pride in our teams that participated in Sydney in 2000 and Athens
country, as we go out into the world to compete in in 2004.
international events.
SA Football Association (SAFA)
DaimlerChrysler believes in fair competition, peaceful This is an initiative aimed at supporting 2006, 2010
co-existence and cross-cultural dialogue. Our and 2014 World Cup tournaments, focusing on
nominated sporting activities are soccer, golf and assistance to the association in delivering an
cricket, with a focus on the developmental aspects exceptional 2010 World Cup event in South Africa.
of these.
The project supports DCSA’s commitment towards
Projects supporting healthy bodies and minds bolstering South Africa’s national pride and developing
Border Cricket Development the youth.
DCSA, through their Mercedes-Benz brand, provide the
infrastructure for cricket development in the Eastern With South Africa having been awarded the FIFA World
Cape, including the Mercedes-Benz Border Cricket Cup in 2010, the decision was made to provide the
Academy at Mercedes-Benz Park in East London. The support considered essential to the success of the
objective is to encourage participation in sports event. The sponsorship comprises vehicle support in
activities that ensure that wider social benefits also the form of passenger vehicles, as well as a bus for the
flow from the development programme. use of the national team and possible future support for
developing players through the national youth leagues.
Disability Sport South Africa (DISSA)
DaimlerChrysler SA provides ongoing financial support
for the South African Paralympic team, to assist in their

24

Involving our employees and partners
South Africa
Employee engagement was established as one of a
range of strategic key focus areas at the beginning of
The international connection 06/07
one ofof DaimlerChrysler’s projects in South Africa. The
Many the largest foreign investors are undertaken
with international support. The benefits of this global
2006, with the enthusiastic support of of automotive
DaimlerChrysler AG is a global supplieremployees who manufacturer in having access to larger funding and
partnering lie outside Germany, and manufactures
had already been involved in community activities
products and services. Strong brands, pioneering in Mercedes-Benz C-Class cars, as well takes place, not
more resources. Knowledge transfer as Mitsubishi light
their private capacity, and who are now sharing
technologies, innovative products and first-classtheir deliverythe areas in East London, core business of
only in vehicles adjacent to our Eastern Cape.
experience with colleagues who have joined one
services have positioned DaimlerChrysler as the of the DCSA also markets marketing vehicles, but also in
manufacturing and Mercedes Car Group vehicles
(Mercedes-Benz, Maybach are fundamental to all of
wider areas – those which and smart); Mercedes-Benz
ongoing programmes.
humankind.
The DaimlerChrysler Group of initiatives involving
programme supports site Companies in South
contributions in ‘kind’, represents the company’s
Africa (DaimlerChrysler)and employees also accompany There are social imperatives, which are common to all
CSR project managers African continent and is one
varied interests on the on project evaluation visits, of nations, and principal among them is caring for
attend hand-overs, assist in in South maintenance of
the largest foreign investors hands-on Africa. The local children. Every child on earth has a fundamental right
facilities, establish food gardens, South crochet
group consists of DaimlerChryslerknit andAfrica (Pty) to safety, love, care and opportunities to develop, and
unique (DCSA); blankets, donate clothing; and bring
Limitedcolourful DaimlerChrysler Financial Services a only when these needs are fulfilled will we have self-
smile Africa (Pty) Limited (DCFS); and at hospices
South to children in hospital wards and debis Fleet confident and independent adults.
through regular visits, presenting
Management (Pty) Limited (dFM). fun and games and their head office in Zwartkop.
handing over treats through “DaimlerChrysler Smile SAFRI – Going beyond our borders
Makers” initiatives. In 1996, the Africa Association (Afrika-Verein), the
Federation maintenance or mobility lease agreements
000 are fullof German Industry (BDI) and the
Association of German Chambers of Industry and
Commerce (DIHT) came The company operates
maintenance contracts. up with an initiative aimed at
attracting German their head Southern Africa and
nationwide throughinvestors to office in Zwartkop and
developing relations is owned 35% by the Kagiso Trust,
12 area offices. dFMbetween the two regions. This
resulted in SAFRI, the Southern African Initiative
for German Business, which collaborates with the
14 member nations joined together as the Southern
African Development Community (SADC).

25

Together, they make up a partnership with significant HIV/AIDS project for small and medium enterprises in
growth potential. SAFRI’s most important undertaking Buffalo City is unparalleled anywhere in the country
to date has been the Human Resources Development and worldwide, and involves both the private and public
Project, which started in 1998 and is financed by sector.
DaimlerChrysler through the SAFRI Chairman’s office.
The project will see the investment of more than R4
The project offers workshops entitled “Excellence – million in 2006 and 2007 aimed at ensuring improved
The Key To Competitiveness” and so far more than prevention, care, support and treatment of HIV/AIDS
300 African entrepreneurs from small and mid-sized amongst employees in small and medium enterprises,
enterprises have been trained in key aspects of and at strengthening comprehensive primary health
care while simultaneously assisting business to
business expertise.
manage the risks associated with the HIV/AIDS
epidemic.
Retail partners
The main focus of retail dealers’ regional activities is
Launched at the end of 2005 it is well into its first
either humanitarian or environmental, with both short-
phase of execution and 16 companies in Buffalo City
and long-term impact and sustainability. have already signed the cooperation agreement with
the project. At present, the project extends to more
The majority of programmes are supported with than 3 000 employees in small and medium
resources, employee involvement or funding. To enterprises and 12 000 dependents. The Eastern Cape
recognise and encourage the efforts of the retail Department of Health has agreed, in principle, to
partners DCSA annually donates a special award for supply ART drugs to the project for people living with
community service to one particular dealership for a HIV/AIDS requiring ART. In return, the project will
programme that fulfils certain corporate governance extend ART within its own private general practitioner
and evaluation criteria. network to an additional 1 000 people not covered by
the project and who are on the waiting list for public
Collaborating to widen the impact sector treatment.
The DSCA, Border-Kei Chamber of Business and
Deutsche Investitions- und Entwicklungsgesellschaft

26

Measuring the need
South Africa
Awareness and impact of projects is evaluated annually
through a survey to assess our status as a respected
Donations 06/07
one of generally consist ofinvestors in South Africa. The
These the largest foreign ad hoc gifts of cash or
company is a leadingcharitable organisations, with little
goods, to registered Mercedes-Benz passenger car
corporate citizen, and a global supplier of informally
DaimlerChrysler AG is more frequently andautomotive manufacturer outside Germany, and manufactures
or no commercial gain, the only return on investment
through and services. Strong brands, pioneering
productsregular site visits and interaction with Mercedes-Benz C-Class cars, or informalMitsubishi light
being in the form of publicity as well as
beneficiaries. Employees’ knowledge first-class
technologies, innovative products andand support delivery vehicles in East London, Eastern Cape.
acknowledgement.
levels are measured through questionnaires; and the
DaimlerChrysler Group of Companies companies.
giants among international automotivealso participates
in selected ad hoc surveys conducted by parastatal

“
and non-governmental organisations.
The honour paid to my work
Sponsorships
varied interests on the African continent and is one of by the DaimlerChrysler Award
Proposed commitments are in South against strategic
the largest foreign investors assessed Africa. The local DCFS is wholly owned by DCSA. The company provides
criteria, and afford us a tactical opportunity to (Pty)
group consists of DaimlerChrysler South Africashow for South African Poetry 2005
support by providing resources in cash or Services
Limited (DCSA); DaimlerChrysler Financial in kind, warranty extensions and insurance productsbeyond
achieving a (Pty) on investment and debis Fleet
South Africareturn Limited (DCFS);by generating brand
has been sustained far to all
the tenure of the award.

”
awareness, increasing brand name
Management (Pty) Limited (dFM). retention, or their head office in Zwartkop.
actually growing market share through goodwill
building and strategic giving. Gabeba Baderoon, South African poet

27

Contact us

Group Corporate Social Responsibility Manager
PO Box 1717
Pretoria
0001

Zwartkop:
E-mail: csrpta@daimlerchrysler.com
Tel: +27 12 677 1500
Fax: +27 12 677 1714/1682

East London:
E-mail: csrel@daimlerchrysler.com
Tel: +27 43 706 9111
Fax: +27 43 706 2554

This brochure was produced in 2006 by the Corporate
Affairs Division of DaimlerChrysler South Africa.

28

South Africa
06/07
DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany, and manufactures
products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light
technologies, innovative products and first-class delivery vehicles in East London, Eastern Cape.
group consists of DaimlerChrysler South Africa (Pty) tailor-made finance solutions and related services,
Limited (DCSA); DaimlerChrysler Financial Services warranty extensions and insurance products to all
South Africa (Pty) Limited (DCFS); and debis Fleet DaimlerChrysler brands. The company operates from
Management (Pty) Limited (dFM). their head office in Zwartkop.


Russell & Associates 593/06

http://www.daimlerchrysler.co.za

Chrysler Social Responsibility Policy Brochure

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