Discover why social media marketing managers face challenges in reaching target audiences on social media, and how employee advocacy helps brands jump the hurdles.

1. MARKETING MANAGERS HAVE A LOT ON THEIR MINDS…
Budget
Paid Media
KPIS
CPC Trust
Engagement
SOCIAL MEDIA credibility
reach
content
cpm
Thisis what we know...
HOWEVER, REACH IS A LOT MORE COMPLICATED…
TRANSFORM THOSE CLOSEST TO YOU INTO ADVOCATES AND AMPLIFY THE
REACH OF YOUR CONTENT WITH SOCIABBLE, THE BRAND ADVOCACY PLATFORM.
BUTYOU HAVE UNTAPPED RESOURCES: your employees, PARTNERS AND FANS…
IN SHORt, BOTH COMPANIES AND END USER AUDIENCES
ARE BECOMING INCREASINGLY ACTIVE ON SOCIAL MEDIA.
of 18-29
year-olds
of 30-49
year-olds
of 50-64
year-olds
Event
Marketing
Branding
Customer
Service
Product
Development
of companies
use social media
Breakdown
of Adults on
Social
Media
Average Organic Reach Numbers by Audience Size (per post)
Your Content Your Brand Advocates Amplified Reach
Content
Social Media Algorithms
Source: Agorapulse Barometer, www.jonloomer.com
Source: Hubspot
Source: Pew Research Center
Source: Pew Research Center
92%of social media users trust
content that comes from people
they know (vs 36% for social ads).
90%of internet users consider
consumer recommendations the
most credible form of advertising.
500
200 15 1.5 M
multiple
social networks
of adults use
80%
Fewer than 1,000 Fans 1,000 – 10,000 Fans 10,000 – 50,000 Fans 50,000 – 100,000 Fans More than 100,000 Fans
+ =
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brand advocates
on Sociabble
connections per
advocate, per
social network
shares per
advocate,
per month
potential
impressions
per month
Source: Nielsen
91% 90%80%
42%
74% 70%
78%
65%
End User Audiences
25.1%
13.8%
10%
9.8%
7.7 %
ONE TOOL, MULTIPLE SOLUTIONS
www.sociabble.com
MARKETINGMANAGERSHAVEALOTONTHEIRMINDS…
Employee Engagement
Transform your employees
into brand advocates, allowing
them to view and share
content on a single platform
animated by gamification
initiatives.
Budget
PaidMedia
KPIS
CPCTrust
Engagement
SOCIALMEDIAcredibility
reach
content
cpm
Events
Boost event visibility with
a one-stop information hub
that keeps all participants
informed and drives social
media activity before, during
and after events.
Brand Advocacy
Transform top fans, partners
and influencers into an
exclusive community of
brand advocates who vouch
for your company
on social media.
Social Wall
Put the spotlight on your
content and make sharing
easier for everyone.
Consolidate social media
streams on company websites
and allow all visitors to share.
Contact us at welcome@sociabble.com
to find out more, or to arrange a demo.