2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Oncology
for
Scientists
-‐
CHROMOSOME
STRUCTURE,
REPLICATION,
TRANSCRIPTION,
TRANSLATION
-‐
Sebastiano
Battaglia,
PhD
Dept.
Pharmacology
and
Therapeutics
Roswell
Park
Cancer
Institute
2. Reference
books
!
“The
Biology
of
Cancer”
(Robert
Weinberg)
!
!
+
online
references…
3. DOGMA
IN
GENETICS
Image
from:
http://www.lhsc.on.ca/Patients_Families_Visitors/Genetics/Inherited_Metabolic/Mitochondria/
DiseasesattheMolecularLevel.htm
Let’s
brake
it
down…
4. • Pt.
0
–
DNA
!
• Pt.
1
–
DNA
replication
!
• Pt.
2
–
DNA
transcribed
into
RNA
!
• Pt.
3
–
RNA
translated
into
proteins
6. DNA
STRUCTURE
• DNA
is
a
macromolecule
• Double
helix
• Four
nucleotides
covalently
bond
– A=T
– C≡G
Image
from
Molecular
Biology
of
the
Cell.
4th
edition.
Alberts
B,
Johnson
A,
Lewis
J,
et
al.
New
York:
Garland
Science;
2002.
7. • ~
2nm
diameter
• Phosphodiester
bonds
between
nucleotides
on
the
same
strand
between
3’-‐Hydroxil
(OH)
group
on
one
sugar
and
the
5’-‐phosphate
(P)
on
the
next
one Image
from
Molecular
Biology
of
the
Cell.
4th
edition.
Alberts
B,
Johnson
A,
Lewis
J,
et
al.
New
York:
Garland
Science;
2002.
8. DNA
is
packed
into
chromatin
with
the
help
of
HISTONE
PROTEINS
Euchromatin
-‐
DNA
transciptionally
active
Heterochromatin
–
very
dense
DNA,
transcriptionally
inactive.
Constitutive
heterochromatin
-‐
never
active
(around
the
centromere)
Facultative
heterochromatin
–
active
during
some
portions
of
the
cell
cycle
Image
from
http://micro.magnet.fsu.edu/cells/nucleus/chromatin.html
9.
10. Interesting
facts
about
DNA
1)
(length
of
1
bp)(number
of
bp
per
cell)(number
of
cells
in
the
body)
(0.34
×
10-‐9
m)(6
×
109)(1013)
2.0
×
1013
meters
That
is
the
equivalent
of
nearly
70
trips
from
the
earth
to
the
sun
and
back.
On
the
average,
a
single
human
chromosome
consists
of
DNA
Molecule
that
is
almost
5
centimeters.
!
2)
It
would
take
a
person
typing
60
words
per
minute,
eight
hours
a
day,
around
50
years
to
type
the
human
genome.
http://hypertextbook.com/facts/1998/StevenChen.shtml
11. • ~2.9
billions
of
base
pairs
!
• ~30k
genes
http://en.wikipedia.org/wiki/File:Human_genome_by_functions.svg
12. TELOMERES
• Telomeres
are
“caps”
at
the
end
of
the
chromosome
formed
by
repetitive
DNA
sequences
that
– Prevent
fusions
of
chromosomes
with
each
others
– Stabilize
chromosomes
structures
13. Mice
(mTR-‐/-‐)
are
healthy
until
second
and
third
generation,
by
4th
and
5th
present
premature
signs
of
aging,
incapable
of
healing
wounds,
loss
of
muscle
tissue
and
hunched
back
16. HISTONE
PROTEINS
-‐
NUCLEOSOME
HISTONES:
Positive
charged
proteins
that
wrap
DNA
up
NUCLEOSOME
DNA-‐Histone
complex
formed
by
eight
histone
molecules
2x
H3-‐H4
2x
H2A-‐H2B
Kept
together
by
H1
histone
17. The
length
of
DNA
per
nucleosome
varies
for
individual
tissues
(154-‐260bp)
Nucleosomes
have
two
turns
of
DNA
21. Image
from
Human
Molecular
Genetics.
2nd
edition.
Strachan
T,
Read
AP.
New
York:
Wiley-‐Liss;
1999.
DNA
REPLICATION
–
CELL
DIVISION
22. • DNA
has
to
be
replicated
ONLY
ONCE
per
cell
division
!
1. DNA
opens
(DNA
elicase)
2. Synthesis
of
new
complementary
strand
DNA
REPLICATION
–
CELL
DIVISION
26. • REPLICON:
region
where
DNA
replication
happens
– Origin
of
replication
– Terminus
• Several
replicons
in
each
chromosome
!
!
• Replication
ends
at
the
telomeric
region,
this
shortens
the
length
of
the
telomeres
in
the
daughter
cell
• =>
cells
can
replicate
just
a
limited
number
of
times
(remember
mTR-‐/-‐)
mice?)
27. ERRORS
DURING
DNA
REPLICATION
• DNA
Pol
complex
is
not
perfect,
rate
of
1
every
10.000bp
mismatches
• Proofread
~99%
of
its
own
mismatches
➔ 1/10.000.000
rate
errors
28. Point
mutation
in
the
pol-‐delta
gene
(D400A)
is
enough
to
block
3’-‐>5”
exonuclease
activity
and
proofreading
activity.
+/+
=
p53
WT
+/D400A
=
heterozygous
D400A/D400A=
homozygous
mutant
29. • Set
of
enzymes
that
monitor
the
newly
synthetized
DNA
to
detect
miscopied
DNA
sequences.
MISMATCH
REPAIR
(MMR)
Mouse
models
for
human
DNA
mismatch-‐repair
gene
defects
Kaichun
Weia,
Raju
Kucherlapatib,
Winfried
Edelmanna,
Trends
in
Molecular
Medicine
Volume
8,
Issue
7,
1
July
2002,
Pages
346-‐353
30. XERODERMA
PIGMENTOSUM
(XP)
• 1000-‐fold
higher
risk
of
skin
cancer
• 100.000-‐fold
higher
risk
of
squamous
cell
carcinoma
Defects
in
ANY
of
the
eight
distinct
genes
involved
in
DNA
repair
lead
to
Xeroderma
Pigmentosum
32. GENOME
SEQUENCING
• Charles
DeLisi
at
the
US
Dept
of
Energy
began
to
develop
plans
to
map
and
sequence
the
human
genome
(money
and
politics
were
a
big
problem)
• Later
(1991)
Craig
Venter
invented
Expressed
Seq
Tag
(EST)
to
quickly
identify
genes.
• In
1998
helped
creating
Celera
Genomics
and
in
2000
they
finished
the
Drosophila
genome
with
shotgun
seq
36. Clinical
Genome
Sequencing
–
Robert
Green,
Heidi
Rehm
and
Isaac
Kohane
Genomic
and
Personalized
Medicine,
2nd
ed.
2013
37. Mutations
• Frequency
varies:
– one
base
substitution
per
exome
(i.e.
some
pediatric
cancers)
– Thousands
of
mutations
per
exomes
(i.e.
lung
cancer,
melanoma)
• SNPs:
Single
Nucleotide
Polymorphism
– Variation
that
occurrs
in
~1%
of
the
population
38. SNPs
-‐
GWAS
• Genome
Wide
association
Studies
– Find
statistically
significant
association
between
genetic
“marks”
and
a
disease
– Correlation
does
NOT
mean
causality!
– Linkage
disequilibrium
(do
two/more
traits
associate
more
than
you
would
normally
expect?)
39. Clinical
Genome
Sequencing
–
Robert
Green,
Heidi
Rehm
and
Isaac
Kohane
Genomic
and
Personalized
Medicine,
2nd
ed.
2013
40. Copy-‐number
variation
in
sporadic
amyotrophic
lateral
sclerosis:
a
genome-‐wide
screen
Hylke
M
Blauw
et
al
–
The
Lancet,
Neurology
–
April
2008
42. Clinical
Genome
Sequencing
–
Robert
Green,
Heidi
Rehm
and
Isaac
Kohane
Genomic
and
Personalized
Medicine,
2nd
ed.
2013
845G
à A
mutation
in
HFE
gene
Hemochromatosis
APOE
Alzheimer’s
43. SO….
• DNA
packed
up
really
tightly
into
chromosomes
• Several
regions
open
up
at
the
same
moment
to
start
DNA
replication
• DNA
replication
is
not
perfect
and
introduces
mutations
• Lack
of
efficient
DNA
repair
mechanisms
can
lead
to
cancer
• Current
sequencing
technology
helped
profiling
DNA
variations
that
associate
with/lead
to
diseases
47. • Promoter
(enhancers/silencers)
• TSS
• RNA
Polymerase
II
• Regulatory
complexes
• Histone
modifications
• DNA
methylation
status
(Dr.
Smiraglia)
WHAT
DOES
TRANSCRIPTION
NEED?
48. PROMOTER
• DNA
region
upstream
the
TSS
(Transcriptional
Start
Site)
• Can
be
tens
of
kbs
long
• Contains
enhancers
(that
bind
CoActivator
proteins)
and
silencers
(that
bind
CoRepressor
proteins)
• TATA
box
binding
site
to
prime
TFs
and
PolII
binding
TATA
BOX
TSS
49. TSS
AND
INITIATION
COMPLEX
• Chromatin
structure
is
“open”
to
allow
transcriptional
complex
to
access
DNA
• TATA
Binding
protein
(TBP
–
TFIID
subunit),
DNA
Helicase
4,
TFIIA/B/E/F/H
and
PolII
bind
to
the
promoter
• Mediator
complex
“bridges”
between
distal
sites
to
connect
different
TFs
Molecular
Biology
of
the
Cell.
4th
edition.
Alberts
B,
Johnson
A,
Lewis
J,
et
al.
50. • Once
transcription
starts
several
PolII
can
transcribe
the
same
gene
• Elongation
occurs
at
a
speed
of
1000-‐4000bp/
min
• Proofreading
mechanism
in
RNA
synthesis
too
• The
end
of
the
transcript
is
formed
by
a
5’
Poly-‐A
tail
(~25nt)
54. Long
range
chromatin
interactions
are
heavily
implicated
in
transcriptional
regulation.
!
MCF-‐7
(breast
cancer)
–specific
interaction
around
the
GREB1
locus.
!
pPol-‐II
interactions
with
distal
ER-‐
binding
sites
evaluated
via
ChIA-‐PET
and
3C
assay.
55. TRANSCRIPTION
AND
CANCER
• Transcription
is
finely
regulated
by
regulatory
complexes
• THERE
IS
A
FINE
EQUILIBRIOUM
BETWEEN
TRANSCRIPTIONAL
ACTIVATION
AND
REPRESSION
!
• Loss
of
this
equilibrium
can
lead
to
inactivation
of
tumor
suppressor
genes
or
constitutive
activation
of
oncogenes
56. • Epigenetic
events:
– Histone
modifications
– DNA
methylation
– miRNAs
• Overexpression/Downregulation
of
CoActivators
or
CoRepressors
• Mutations
at
the
promoter
region
(i.e.
in
binding
regions
for
TFs)
TRANSCRIPTION
AND
CANCER
58. ALTERNATIVE
SPLICING
IN
PCa
Pro-‐apoptotic
Anti-‐apoptotic
Malignant
transformation
Pro-‐angiogenic
Anti-‐angiogenic
Oncogenic
Nat
Rev
Urol.
2009
Aug;6(8):454-‐60.
Alternative
splicing
and
biological
heterogeneity
in
prostate
cancer.
Rajan
P,
Elliott
DJ,
Robson
CN,
Leung
HY.
59. NMD
–
Nonsense
Mediated
Decay
• mRNA
surveillance
mechanism
• Detects
nonsense
mutations
preventing
translation
of
truncated
proteins
• NMD
helps
maintaining
proper
levels
of
gene
expression
NCBI
Bookshelf
RNA
surveillance:
watching
the
defectives
detecting
premature
stop
codons
in
mRNA
halts
the
production
of
dangerous
truncated
proteins
60. Exon
Junction
Complex
(EJC)
binds
20-‐24nt
upstream
of
each
exon-‐exon
junction
!
Pioneer
round
of
translation
!
If
nonsense
codon
(NC)
detected
50-‐55nt
upstream
od
EJC
à mRNA
degraded
!
!
If
NC
closer
than
50-‐55nt
to
EJC
or
downstream
à no
NMD
67. • RNA-‐PolII,
together
with
a
cohort
of
TFs,
synthetizes
the
RNA
molecule
• RNA
splicing
produces
the
final
template
for
translation,
splicing
defects
can
lead
to
cancer
• Perfectly
functioning
transcriptional
machinery
is
key
for
healthy
cells
• Loss
of
the
equilibrium
between
transcriptional
activation/repression
can
lead
to
cancer
SO….
69. RIBOSOMES
• Process
that
“reads”
the
mRNA
molecule
and
translates
it
into
aa
sequence
to
create
proteins
• Ribosomes
are
the
“factories”
where
proteins
are
created
The
Cell:
A
Molecular
Approach.
2nd
edition.
Cooper
GM.
70. TRANSFER
RNA
-‐
tRNA
• tRNAs
are
70-‐80nt
long
• Aminiacil
tRNA
synthetase
binds
the
aa
to
the
tRNA
• Anticodon
loop
complementary
to
the
mRNA
sequence
71.
72. DEGENERATE
CODE
aa
read
from
3pbs
4bp
x
4bp
x
4pb
=
64
possible
aa
But…only
20
obtained
from
the
genetic
code…
73.
74. 5’UTR
–
3’UTR
-‐
Control
mRNA
stability
-‐
Contain
regulatory
regions
and
protein
binding
sites
TSS First
codon
(-‐1) miRNA
binding
site
Cell
localization
Affects
PolyA
signal
75. Biol.
Cell
(2009)
101,
251–262
Role
of
5’-‐
and
3’-‐untranslated
regions
of
mRNAs
in
human
diseases
Sangeeta
Chatterjee
and
Jayanta
K.
Pal
-‐ Length:
~200-‐2000bp
long
-‐ GC
content
affecting
thermal
stability
-‐ Presence
of
intact
IRES
(Internal
Ribosome
Entry
Site)
for
binding
to
40s
-‐ Secondary
structure
-‐ Mutations
76. Biol.
Cell
(2009)
101,
251–262
Role
of
5’-‐
and
3’-‐untranslated
regions
of
mRNAs
in
human
diseases
Sangeeta
Chatterjee
and
Jayanta
K.
Pal
77. UPSTREAM
ORF
(uORF)
• Present
in
many
eukaryotic
genes,
generally
short
and
juxtaposed
to
the
actual
ORF
(open
reading
frame).
!
• uORFs
control
translation
mainly
by:
–
sequestering
ribosomes
that
dissociate
prematurely
at
the
stop
codon
and
may
or
may
not
re-‐initiate
translation
at
a
downstrem
ORF
– Inducing
NMD
!
• Mutation
of
an
existing
uORF
will
lead
to
aberrant
translation/
upregulation
while
mutations
introducing
a
new
uORF
will
aberrantly
decrease
translation
(like
observed
for
CDKN2A
in
some
patients
predisposed
to
melanoma).
78. UPSTREAM
ORF
(uORF)
Nearly
complete
alopecia
observed
in
an
individual
with
Marie
Unna
hereditary
hypotrichosis
(MUHH),
caused
by
mutations
in
an
upstream
open
reading
frame
(uORF)
flanking
the
hairless
(Hr)
gene.
Lorin
Weiner
&
Janice
L
Brissette
Nature
Genetics
41,
141
-‐
142
(2009)
79. SO…
• mRNA
is
translated
to
proteins
following
a
strict
code
• Rate
of
translation
is
regulated
by
cis-‐
elements
and
trans-‐acting
proteins
• Deregulation
of
translation
can
lead
to
several
diseases
and
increased
cancer
susceptibility