VentureLab.org - Technology Entrepreneurship Pitch Deck Assignment for Choreosity

1. Because it shouldn’t be a chore
to get chores done.

2. WHAT IS CHOREOSITY?
A new way for parents to incentive kids to
complete their chores, and for kids to
accumulate points toward long-term rewards
Choreosity is a mobile app that allows parents to
define tasks and rewards to be completed. The
kid version of the mobile app presents tasks and
rewards.

3. THE MARKET
The market for family apps continues to grow as
children have increasing access to mobile media at
younger ages.
There are surprisingly few high-quality mobile apps that
have successfully captured this market.

4. THE PROBLEM
As any one with children knows, getting kids to complete
chores can often be more trouble than doing it yourself.
Choreosity addresses several psychological problems with
getting kids to do chores:
• Creates clear and pre-defined
rewards, that are immutable.
• Kids can see a record of what
they have done, helping them
understand cause and effect
• Can help remove negative
emotions that teaching
responsibility can incite.

5. THE SOLUTION
Parents use Choreosity to create
challenges for kids, setting tasks
and rewards.

6. THE SOLUTION
• Kids open Choreosity on their
smart phone, ipod touch, or
other social media device.
• They clearly see challenges
awaiting completion and their
associated points.

7. • Kids take a photo or video of their
THE SOLUTION completed challenge.

8. THE SOLUTION
Parents get a photo or video for
challenge, which they can
approve if completed
satisfactorily.

9. THE SOLUTION
If the challenge wasn’t completed
well enough, parents can ask kids
to redo it.

10. THE SOLUTION
Choreosity also provides a private
community for parents to
communicate and share ideas.

11. THE SOLUTION
There is a clear record of how well
kids have been helping around
the house.

12. VALUE PROPOSITIONS
Have fun with other
Take the "nagging" out Tweens/Teens through
of, and make chores an interactive game that
and responsibilities fun. reward points can be
used in.
Acts as a "commitment
mechanism" for Teach Tweens/Teens
parents/Tweens/Teens' good lifestyle habits.
long term go
Save time and improve
the quality of
relationship with
Tweens/Teens.

13. CUSTOMER SEGMENTS
Parents who have children aged eight to
sixteen.
Tweens / Teens
Caregivers (e.g. nannies, babysitters)
Educators (e.g. teachers, after-school
instructors, coaches)

14. REVENUE STREAMS
• Targeted in-App advertising in
‘Freemium’ model free version
• Premium ad-free app sales
Markup from selling in-app
rewards that parents can allow
children to redeem for a
definable amount of points /
task completions
Sale of Aggregated
Unidentifiable data
Revenues from professionals
for premium content displayed
in private parent community

15. LEAN BUSINESS CANVAS

16. TESTING VALUE PROPOSITIONS
• Parents of children ages 8-17 years
could greatly benefit from a mobile
app that incorporates text/email,
Hypothesis: pictures, videos, and games to assist
in the completion of chores and
responsibilities
Initial • We conducted 10 in person
Hypothesis interviews and an online survey of 55
individuals
Testing:

17. THE CHORE PROBLEM
84% of parents % of children who
communicate don’t do chores…
chores verbally 80%
60%
40%
62% of parents do 20%
not ‘reward’ their
0%
children for
After being After being
completing chores asked once asked twice

18. KEY FINDINGS
80% of children
Nearly all
100% of parents play educational
Nearly 96% of children
have games online or
families have wifi communicate by
smartphone through mobile
text or email
apps
Most Virtually all 84% take
parents children pictures on
allow from the wifi
77% of devices
children to age of 6
children
start years old
like video
texting have 70% take
games
between 7 access to videos on
to 10 a wifi wifi
years old device devices

19. KEY FINDINGS
Nearly 80% of
parents are open to
Would a mobile app having technology
assist them in chore
help with the completion
“chores issue”?
Only 4.8% of parents
have no apps or do
Yes not ever want to use
apps
33% 36%
Aren't
Sure
No About 50% of
parents would want a
31% freemium model for a
chore app

20. CONCLUSION
At this early stage, our limited field testing suggests that a
mobile app to assist parents with their Tweens / Teens in
completion of chores and responsibilities is worthy of
continued pursuit

21. Because it shouldn’t be a chore
to get chores done.