Tyler is a young marketing professional who recently graduated and works in sports marketing. He is on a budget as a new employee and is always on the go. Chipotle provides a healthy, fast, and affordable option that fits Tyler's lifestyle as he works to advance his career, with various locations for convenience so he can focus on work while eating.

1. Chipotle
Buyer Persona Overview
October, 2015

2. Tyler On the Go
BACKGROUND:
• Young marketing professional
• Works in sports marketing
• Recently graduated with a bachelors in
sports management
DEMOGRAPHICS:
• Male
• 20-25
• $68,000
• Urban
IDENTIFIERS:
• On the go
• New job
• On a slight budget

3. Tyler On the Go
GOALS:
• To work up to a top level position
• Get a promotion in a year
CHALLENGES:
• Many others out there just as
qualified
• New to the job needs to settle in
HOW WE HELP:
• Provides a healthy, fast, and budget
friendly food option that fits lifestyle
• Located at various parts of the city for
convenience
• Allows more time to focus on the task
at hand while filling him up

4. Tyler On the Go
REAL QUOTES:
• “I’m always on the run, can’t
stop at a restaurant to eat or
spend time cooking.”
• “I love variety and being able
to have control over what I
want.”
COMMON OBJECTIONS:
• I don’t want a pricey go to food
option.
• Fresh ingredients aren’t always
fresh.

5. Tyler On the Go
MARKETING MESSAGING:
• Nearby Chipotle
ELEVATOR PITCH:
• Chipotle serves as a great
meal that has various
accessible locations that
won’t take long to order,
healthy and customizable
all while being inexpensive