While offering vast online revenue opportunities and growth, the China market also presents global enterprises with a magnitude of technical and regulatory challenges. The Great Firewall (internet censoring system monitored by the Chinese government), an unreliable internet infrastructure and complicated web content licensing requirements make it difficult to effectively build an online presence in China. The following infographic illustrates how a global CDN with presence in China is a viable solution for effectively reaching China.

1. Extending your
Web Business into
China: The Market that Cannot Be Ignored
CHINA’S INTERNET USERS
750 MIL BY 2015
193 MIL
ONLINE SHOPPERS
VS. 170 MIL IN THE US
6%
OF PURCHASES ARE ONLINE
VS. 4% IN THE US
ROOM FOR GROWTH:
ONLY 42%
OF CHINA’S POPULATION IS ONLINE
’09 ’10 ’11 ’12
’15
CHINA’S INTERNET ECONOMY
16 BIL
%
+64.4
40%
$
IN Q3 2012
YEAR-OVER-YEAR
NET NEW
SPENDING ONLINE
Challenges of Reaching the China Market
TECHNOLOGY CHALLENGES
» Six Major ISPs – But, limited peering
» The Great Firewall – Monitors, tracks and censors internet content
ALL
1,782
Domains Blocked
Domains Monitored
Facebook, YouTube,
Twitter, Google and
more.
10-15
Additional Seconds from
outside the Great Firewall
equates to more than
If not blocked, foreign
sites’ download speeds
are severely restricted.
38%
site abandonment
GEOGRAPHIC CHALLENGES
16 Seconds
of internet
population is
in rural areas
30
%
50% Slower
Avg. download
from US and
EU hosted sites
from outside the
Great Firewall
Hong Kong
is outside
CONTENT LICENSING CHALLENGES
» Two licenses are required for all internet
content delivery within China:
ICP
BEIAN
PSB
BEIAN
» The ICP license is required for any
e-commerce site with a shopping cart.
E-COMMERCE
ROI CHALLENGES
» 40% Higher Costs than
delivering from within China.
» Two Years to break even on
building data centers in China.
» Additional licenses may be required.
EDUCATION
PHARMA
NEWS
HEALTHCARE
You Need a Global CDN with Presence in China
GATEWAY TO EFFECTIVELY DELIVER WEB CONTENT TO AND FROM CHINA
Local Expertise
24x7 Support
End to End Reach
Web content, licensing,
regulations, etc.
Continuous monitoring
and mediation
Bypass unstable peering
between ISPs
Points of Presence around
the world and in China
ROI POTENTIAL
OUTSIDE
CDN
Up to 40%
savings compared to
the cost of content
delivery from
outside China
90 days
to yield returns
from delivering
content from a
Global CDN in China
SOURCES: IDC, STRANGELOOP, MCKINSEY, CHINA
INTERNET NETWORK INFORMATION CENTER (CNNIC),
GREATFIRE.ORG - ALL LOGOS COPYRIGHT OF THEIR
RESPECTIVE COMPANY
333% faster
avg. improvement in web
performance: generate
more revenue
For more information please visit:
www.cdnetworks.com/china-acceleration