China Customer Engagement in Mobile Internet Times - Hu Kai

•

6 likes•1,636 views

China has a massive mobile internet and e-commerce market, with over 800 million mobile internet users and $300 billion in mobile commerce sales. Chinese companies like Xiaomi and Alibaba have found innovative ways to engage customers online through social media forums, meetups, gamified shopping events, and integrating digital payments and messaging into everyday activities. These approaches have driven rapid growth in online sales and user engagement.

GO TO CHINA
What you can learn from Chinese companies
1

838 MILLION
Mobile Internet Users
630 MILLION
Internet Users
700 MILLION
Smart Devices
$300 BILLION
Mobile Internet Market

CUSTOMER ENGAGEMENT

XIAOMI AND CO-CREATION

NO.1

210
Minutes
100,000
Sets
1st Jan
2012
23rd Aug
2012
6th Sept
2012
30
Minutes
200,000
Sets
9
Minutes
150,000
Sets

200
SOCIAL ATTRIBUTE

FORUM

MEET UP

MI POP

MI POP

ALIBABA & SINGLE’S DAY

1
min
100M
6
min
1B
38
min
5B

1 MONTH RETAIL
SALES REVENUE

SHOPPING
BEHTAIMIVEIOR

CUSTOMERS

5 APPAREL
2 BEDDING
ITEMS

WECHAT AND RED ENVELOPE

100,000,000
Associated Bank Accounts
IN TOTAL

8,000,000
Engaged Users
40,000,000
Red Envelopes Opened
31st Jan
2014

BLESSING

GAMIFICATION

TRADITION

CUSTOMER ENGAGEMENT

THANK YOU
!
!
Kai Hu
khu@thoughtworks.com

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China Customer Engagement in Mobile Internet Times - Hu Kai

1. GO TO CHINA What you can learn from Chinese companies 1

2. 838 MILLION Mobile Internet Users 630 MILLION Internet Users 700 MILLION Smart Devices $300 BILLION Mobile Internet Market

3. CUSTOMER ENGAGEMENT

4. XIAOMI AND CO-CREATION

6. 210 Minutes 100,000 Sets 1st Jan 2012 23rd Aug 2012 6th Sept 2012 30 Minutes 200,000 Sets 9 Minutes 150,000 Sets

7. 200 SOCIAL ATTRIBUTE

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19. 100,000,000 Associated Bank Accounts IN TOTAL

20. 8,000,000 Engaged Users 40,000,000 Red Envelopes Opened 31st Jan 2014

22. GAMIFICATION

24. CUSTOMER ENGAGEMENT

25. THANK YOU ! ! Kai Hu khu@thoughtworks.com