This report analyzes the footwear market in China. It discusses the size of the Chinese footwear market based on sales revenue and production from 2008-2010. It identifies hot areas in China for footwear based on production and imports in different provinces. It also analyzes the market share and structure, looking at shares by enterprise type, imports, and region. Additional sections cover import/export trends, the top 10 footwear companies in China, industry standards, and major importers.

2. CHINA FOOTWEAR
MARKET REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the footwear market in China mainly from the following
sections.
- Size of Footwear Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
footwear market size, industry sales revenue and domestic footwear output in
2008 - 2010, this report presents a picture of the real development of footwear
market in China and changes in the overall market size.
- Hot Areas of China Footwear Market
Based on the comparison and analysis on China's footwear production and
import in different provinces or cities, this report points out those hot areas in
China for footwear market deserve most attention.
- Top 10 Enterprises in China Footwear Industry
Based on the comparison and analysis on top 10 leading enterprises in China
footwear industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the footwear market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Footwear Market
This report analyzes the footwear market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of footwear product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported footwear products, foreign enterprises
and enterprises in other forms. It also offers a comparison of profitability by
forms of enterprise ownership, presents a picture of the market share of
leading enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current footwear market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Footwear Products
In this section, the report includes the main source countries / regions of
imported footwear products for China and their market shares, the domestic
destinations of imported footwear products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced footwear products and shares of these destinations, major origins of
the exported footwear products and their shares.
- Footwear Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning footwear products generally accepted in the footwear industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Footwear Importers in China
The report lists 10 major importers for footwear products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Footwear Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Footwear Market
Report presents the current situation, the growth rate and profitability of the
footwear industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE FOOTWEAR MARKET SIZE.....................................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR FOOTWEAR PRODUCTS ACROSS
CHINA .......................................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FOOTWEAR
PRODUCTS............................................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED FOOTWEAR PRODUCTS..........................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 QUANZHOU SANXING SPORT GOODS CO., LTD. ..............................37
7.2 BELLE SHOES INDUSTRY (SHENZHEN) CO., LTD...............................38
7.3 WANBANG (QINGXIN) SHOES CO., LTD. ..............................................38
7.4 SHOETOWN FOOTWEAR CO., LTD. ........................................................39
7.5 NEIJIANG JU'AN PROPERTIES CO., LTD. ...............................................39
7.6 EVERVAN QING YUAN FOOTWEAR CO., LTD.....................................40
7.7 QINGDAO HENGDA GROUP CO., LTD...................................................41
7.8 ANTA (CHINA) LIMITED ............................................................................41
7.9 ZHEJIANG RED DRAGONFLY SHOES INDUSTRY CO., LTD. ............42
7.10 GANZHOU HUAJIAN INTERNATIONAL SHOES CITY CO., LTD. .43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR FOOTWEAR
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of footwear mfg. enterprises above designated
size across China
Heilongjiang
2-6
Jilin
7-11
Inner Mongolia
1-3 Liaoning
Xinjian 100
Hebei Beijing
1-3
9-15
35 Tianjin
Shanxi 33-35
Ningxia 2-6 Shandong
1-3
Qinghai 266
Gansu Henan Jiangsu
2-6 Shaanxi 123 Anhui 455
Tibet Shanghai
Hubei 87 120
1-3
Sichuan 67 Zhejiang
144-148 122-124 1583
Chongqing Jiangxi
Hunan
78-80 Fujian
Guizhou 88-90
1-3 1208
1-3 1
4-9 Yunnan Guangdong 4
1-3 Guangxi
1287
10-69 17-19 10
70-119 70
120-949 120
Hainan
950+ 950
Zhejiang, Guangdong and Fujian are the major production bases for footwear
in China. From Jan. to Nov. 2010, enterprises engaged in footwear production
above designated size in the above three areas added up to 4,078 firms,
accounting for about 69.65% of all footwear producers above designated size
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign footwear mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 5855
of
全国 4979 5663
in term s of the num ber of num bers of foreign-funded
oreign-funded 1612 1694 1641
enterprises in 2010 enterprises
e of ownership 4214
16% 14% 12%
Private 2462 3082 1% 3454rivate
2% 2%
oreign-funded 1612 1694 1641 nded
Cooperative 98 95
30% 28% 73
28.03% 32%
Others 807 792 687
Private 49% 54% 59%
oreign-funded 71.97% 32% 30% 28%
Cooperative 2% 2%
54% 59% 1%
49%
Others 16% 14% 12%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Cooperative Others
In 2010, among the 5,855 footwear mfg. enterprises above designated size
across China, 1,641 are foreign enterprises, accounting for about a share of
28.03% of all. In terms of the number of enterprises, there were 53 foreign
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