This report provides an analysis of the tea beverages market in China, including: - An overview of the size and growth of the Chinese tea beverages market from 2008-2010. - Identification of the top 10 companies in the industry and their market share. - Analysis of market structure, import/export trends, and regional market shares. - Key statistics on sales revenue, profits, assets and other metrics for the overall industry.

2. CHINA TEA
BEVERAGES MARKET
REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the tea beverages market in China mainly from the
following sections.
- Size of Tea Beverages Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China tea
beverages market size, industry sales revenue in 2008 - 2010, this report
presents a picture of the real development of tea beverages market in China
and changes in the overall market size.
- Hot Areas of China Tea Beverages Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for tea beverages market
deserve most attention.
- Top 10 Enterprises in China Tea Beverages Industry
Based on the comparison and analysis on top 10 leading enterprises in China
tea beverages industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the tea beverages market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Tea Beverages Market
This report analyzes the tea beverages market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of tea beverages product and
regional markets in China in terms of sale revenue, profitability, number of
enterprises and the value of imports... The report offers data on the market
shares of imported tea beverages products, foreign enterprises and enterprises
in other forms. It also offers a comparison of profitability by forms of
enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current tea beverages market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Tea Beverages Products
In this section, the report includes the main source countries / regions of
imported tea beverages products for China and their market shares, the
domestic destinations of imported tea beverages products in China and shares
for these destinations, major export destinations (countries or regions) for
Chinese produced tea beverages products and shares of these destinations,
major origins of the exported tea beverages products and their shares.
- Tea Beverages Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning tea beverages products generally accepted in the tea beverages
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Tea Beverages Importers in China
The report lists 10 major importers for tea beverages products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Tea Beverages Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Tea Beverages Market Report presents the
current situation, the growth rate and profitability of the tea beverages
industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE TEA & OTHER SOFT BEVERAGES MARKET SIZE
....................................................................................................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR TEA & OTHER SOFT BEVERAGES
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TEA & OTHER
SOFT BEVERAGES PRODUCTS ........................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED TEA & OTHER SOFT BEVERAGES PRODUCTS ..................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 ZHEJIANG JIADUOBAO BEVERAGE CO., LTD......................................37
7.2 LETIAN AODILI BEVERAGE CO., LTD. ...................................................37
7.3 GUANGZHOU DINGJIN FOOD CO., LTD. ..............................................38
7.4 GUANGDONG JIADUOBAO BEVERAGE CO., LTD. .............................39
7.5 FUJIAN JIADUOBAO BEVERAGE CO., LTD............................................39
7.6 HANGZHOU DINGJIN FOOD CO., LTD. .................................................40
7.7 TIANJIN DINGJIN FOOD CO., LTD. ..........................................................41
7.8 RED BULL VITAMIN BEVERAGE CO., LTD. ...........................................41
7.9 ZHEJIANG WAHAHA CHANGSHENG BEVERAGE GROUP CO., LTD.
..................................................................................................................................42
7.10 HUBEI REIGNWOOD FOOD & BEVERAGE CO., LTD. .......................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR TEA & OTHER
SOFT BEVERAGES PRODUCTS
ACROSS CHINA
Figure 4 Nationwide distribution map of tea & other soft beverages mfg. enterprises
above designated size across China
Heilongjiang
<4
Jilin
7
Inner Mongolia
<4 Liaoning
Xinjian 5
Hebei Beijing
<4
<4
Tianjin
Shanxi < 4 5
Ningxia Shandong
4
Qinghai 11
Gansu Henan Jiangsu
<4 Shaanxi 22 5
Anhui
Tibet Shanghai
Hubei 13 7
Sichuan 8 Zhejiang
6 4 15
Chongqing Jiangxi
Hunan
4 Fujian
Guizhou 4
<4 16
1-3 1
4 Yunnan Guangdong 4
<4 Guangxi
21
5-7 11 5
8-9 8
10+ 10
Hainan
Henan, Guangdong and Fujian are the major production bases for tea & other
soft beverages in China. From Jan. to Nov. 2010, enterprises engaged in tea &
other soft beverages production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign tea & other soft beverages
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises
全国 136 Changes157
in the percentage of
182
in term s of the num ber of
oreign-funded 64 num bers69 foreign-funded 72
of
enterprises in 2010 enterprises
e of ownership 110
Private 49 17% 56 20% 77rivate
18%
oreign-funded 64 69 72 nded
Others 39.56% 23 32 40%33
47%
Private
60.44% 36% 36% 44% 42%
oreign-funded 47% 44% 40%
0 0% 0% 0%
Others 17% 20% 18%
42%
36% 36%
2008 2009 2010
Foreign-funded Others type of ow nership Private Foreign-funded Others
In 2010, among the 182 tea & other soft beverages mfg. enterprises above
designated size across China, 72 are foreign enterprises, accounting for about
a share of 39.56% of all. In terms of the number of enterprises, there were 3
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