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2. CHINA TEA
PROCESSING
MARKET REPORT
Beijing Zeefer Consulting Ltd.
February 2012

3. INTRODUCTION
This report discusses the tea processing market in China mainly from the
following sections.
- Size of Tea Processing Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China tea
processing market size, industry sales revenue and domestic tea processing
output in 2008 - 2010, this report presents a picture of the real development of
tea processing market in China and changes in the overall market size.
- Hot Areas of China Tea Processing Market
Based on the comparison and analysis on China's tea processing production
and import in different provinces or cities, this report points out those hot
areas in China for tea processing market deserve most attention.
- Top 10 Enterprises in China Tea Processing Industry
Based on the comparison and analysis on top 10 leading enterprises in China
tea processing industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the tea processing market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Tea Processing Market
This report analyzes the tea processing market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of tea processing product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported tea processing products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and

4. concentration ratio of the current tea processing market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Tea Processing Products
In this section, the report includes the main source countries / regions of
imported tea processing products for China and their market shares, the
domestic destinations of imported tea processing products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced tea processing products and shares of these
destinations, major origins of the exported tea processing products and their
shares.
- Tea Processing Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning tea processing products generally accepted in the tea processing
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Tea Processing Importers in China
The report lists 10 major importers for tea processing products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Tea Processing Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Tea Processing Market
Report presents the current situation, the growth rate and profitability of the
tea processing industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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the first stop to explore China market
CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE TEA PROCESSING MARKET SIZE .........................3
2.2 ANALYSIS ON THE CHANGES IN TEA PROCESSING PRODUCTION
VOLUME IN RECENT YEARS.............................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR TEA PROCESSING PRODUCTS ACROSS
CHINA .......................................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TEA
PROCESSING PRODUCTS .................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED TEA PROCESSING PRODUCTS...............................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................27
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 HUBEI CAIHUA TEA INDUSTRY CO., LTD. ...........................................38
7.2 HUNAN LANLING LVTAI TEA CO., LTD. ..............................................38
7.3 HENAN LANTIAN ECOLOGICAL TEA CO., LTD. ................................39
7.4 ZHANGZHOU TIANFU TEA INDUSTRY CO., LTD. .............................40
7.5 ZHEJIANG WAFA TEA CO., LTD...............................................................40
7.6 BEIJING OUTSELL HEALTH PRODUCT DEVELOPMENT CO., LTD.41
7.7 FUJIAN ANXI BAMA TEA CO., LTD. ........................................................41
7.8 SICHUAN EMEI SHAN BAMBOO-LEAF GREEN TEA CO.，LTD. .....42
7.9 LINXIANG TEA CO., LTD. ...........................................................................43
7.10 FUJIAN ANXI TEA FACTORY CO., LTD.................................................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR TEA
PROCESSING PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of tea processing enterprises above designated
size across China
Heilongjiang
<4
Jilin
<4
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
<4
<4
Tianjin
Shanxi < 4
Ningxia Shandong
21
Qinghai <4 49
Gansu Henan Jiangsu
Shaanxi 39 Anhui 11
Tibet Shanghai
Hubei 141 <4
Sichuan 215 Zhejiang
116 31 183
Chongqing Jiangxi
Hunan
32 Fujian
Guizhou 118
44 369
1-3 1
4-19 Yunnan Guangdong 4
75 Guangxi
25
20-59 56 20
60-199 60
200+ 200
Hainan
<4
Fujian, Hubei and Zhejiang are the major production bases for tea processing
in China. From Jan. to Nov. 2010, enterprises engaged in tea processing
production above designated size in the above three areas added up to 767
Beijing Zeefer Consulting Ltd. 10
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign tea processing enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1540
of
全国 944 1235
in term s of the num ber of num bers of foreign-funded
oreign-funded 60 69 76
enterprises in 2010 enterprises
e of ownership 1464
Private 639 22% 873
21% 21%1096rivate
oreign-funded 60 69
3% 76 nded
3%
4.94% 4% 6%
ctively-owned 36 6% 36 5%
41
Others 209 257 327
Private 68% 71% 71%
oreign-funded 6% 6% 5%
95.06% 68% 71% 71%
ctively-owned 4% 3% 3%
Others 22% 21% 21%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 1,540 tea processing enterprises above designated size
across China, 76 are foreign enterprises, accounting for about a share of 4.94%
of all. In terms of the number of enterprises, there were 7 foreign enterprises
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