This document presents a business plan for "Petals Limited", a new company introducing chicken biscuits to the Pakistani market. The company is formed by three partners with a 10 million rupee budget. It aims to become a market leader in 5 years by developing a popular chicken biscuit brand. The plan describes the company, product details, a marketing strategy covering price, placement, promotion, and competitors. It also presents budgets, objectives, and a PEST analysis of opportunities and threats in the biscuit industry.

2. Chicken Biscuit
By
“Petals Limited”

3. Group Members
Presented By:
1. Muhammad Ateeq-ur-Rehman
2. Azam Akram
3. Usman Nazir
Presented to:
Prof: Zulfiqar
(Marketing Specialist)

4. INTRODUCTION
We are new entrant and introducing
new chicken taste biscuits in market.
When we identify the market gap that
there is existence of such product in
market then we take the advantage of
such opportunity and introduce chicken
biscuit in market.

5. Executive Summary
We are new entrant in market introducing
new product chicken biscuit by “Petals
Limited” in market. We have 10 million
budget contributing with equal amount. The
purpose of our product to provide a smart
meal to a person who do not make their meal
during the job hours. Our key competitors are
LU and Peek Freans , which are stable in
market. In coming five years our Petals
Limited company will become the more
famous company of Pakistan.

6. Company Description
Ownership:
Basically we are three partner in this company
which is registered under Partnership Act,
1932 as Partnership Company.

7. Petals Ltd. will become Pakistan's most preferred
biscuit company by developing powerful
consumer-loved local and global brands,
maintaining world class manufacturing and quality
standards, having superior quality and motivated
employees.

8. Our mission is to be a leading & forward
looking Food company committed to satisfy
consumers with a delightful, healthy &
hygienic product range

9. OBJECTIVES
•To create customer relationship & attain their
satisfaction
•No compromise on superior quality
•To achieve breakeven point as early as possible
•To enhance our target market
•To play our role in the development of the
country by adding our share in social
development plans of country

10. To be a market leader in Pakistan Biscuit
Industry in the next 5 years, ensuring
every second biscuit consumed is proudly
made by Petals Limited.

11. Laboratory Approved Product

12. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Establisment Production Promotion Distribution

13. Budget
(10 MILLIONS)
Establishment
Land & Building (2.3 millions)
Plant & Machinery (1.7 millions)
Legal Charges (0.5 million)
Production
Raw Material (3.1 millions)
Labourforce (0.9 million)
Promotion
 Advertisement (1 million)
Distribution
Logistics (0.5 million)

14. MARKETING MIX

15. i) PRODUCT
Brand Name
The name of our product is “Chicken Be.”
Packing
We have segregated our product into three sizes:
 Ticky Pack
 Half Pack
 Family Pack

16. Design & Packing:

17. PRODUCT
Variety
Chicken taste
Quality
As we are new entrant in market
so we try at our best, to provide high
quality product to attract new
customers.

18. PRODUCT
Tagline
“MAKING EVERY DAY TREAT”

19. Ingredients
• Chicken
• Bleached wheat flour
• vegetable oil shortening
• Sugar
• nonfat milk
• sodium aluminum phosphate
• Emulsifier

20. ii) PRICE
Size Number of
Pieces
Cost Price
(Rs.)
Retail Price
(Rs.)
Tciky Pack 3 Rs. 7 Rs. 10
Half Pack 8 Rs. 18 Rs. 25
Family Pack 12 Rs. 28 Rs. 40

21. COMPETITOR’S PRICE
LU, (Continental Biscuits Limited)
Product: BAKERI
Family Pack =Rs. 35
Half Roll =Rs. 17
Product: TUC
Family Pack =Rs. 32
Half Roll =Rs. 18

22. COMPETITOR’S PRICE
Peek Freans
English Biscuit Manufacturers Pvt. Ltd (EBM)
Product: SOOPER
Family Pack =Rs. 32
Half Roll =Rs. 18
Product: RIO
Family Pack = Rs. 32
Half Roll = Rs. 18

23. iii) PLACE
• Placement:
Placement through channels like distributers, whole seller, retailers
etc.
• Coverage:
Coverage of our product is throughout the Pakistan
• Location:
Departmental stores
• Distribution:
Product will be supply through our distributers which are supervised
by our transport department.

24. TARGET MARKET
Our target market is
 Snacks lovers

25. PROMOTION

26. BILL BOARDS

27. Advertisement through Celebrity

28. ONLINE: www.facebook.com/Chicken/Be.

29. Seminars

30. Industry Analysis

31. Industry Analysis
 Growth rate:
 Pakistan's industrial sector accounts for about 25% of
GDP.
 Food Industrial production growth rate: 7.30%
(2012-13)
 (Source: Economic Survey of Pakistan 2012-13)

32. USP
 Affordable Price
 Better Quality
 Chicken Flavour
 Crunch & Crispy
 Halal certified product
 Smart meal with reasonable price

34. STRENGTH

35. WEAKNESS

36. OPPORTUNITIES

37. THREATS