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Chhattisgarh State Budget 2016 on Social Media
1.
Summary Report #CGBudget2016 Highlights 1. Preparations
atplanninglevel startedone monthpriortothe budget. 2. We startedcreatingbuzzinsocial mediaone weekpriortothe budget. 3. Coverwaschanged couple of days before the budgetonbothFacebookand Twitter. 4. WhatsAppcampaignwasdone givingusersinformationaboutlive feedsof budgetonSocial Media. 5. SponsoredpostsfromCMO and HCMwere done. 6. WhatsAppviral inmediagroups. 7. We coveredBudgetlive on9th march from Vidhansabha. 8. A 6 memberteamworkedalongwithDPRDirector,Mr. RajeshSukumarToppoandSpecial SecretaryFinance,Dr.Kamal PreetSinghtomake sure correct informationispostedonline. 9. Postswere done fromHCM & CMO informingfollowersthatBudgetwill be done live on Social Mediawith#CGBudget2016. 10. SpeechvideowaspostedlivebycoordinatingwithIBC24. 11. Full daybudgetactivitypostsfromCMO and HCM. 12. More than 45 creativeswere createdhighlightingbudget. 13. Slideshare wasusedtoshare full speechintextform.Itwasaddedinwebsite andsharedin othersocial mediaplatforms. 14. Recordingsof HCM’s speechwere postedlateronYouTube andothersocial mediachannels. 15. Taggingof mediaaccountswere done whichledtogenerationof retweets. 16. Duringthe budget,we useddummyIDsand accountsto tweetwith#CGBudget2016. 17. Accountslike Patrika,Naidunia,Network18usedthe hashtag #CGBUdget2016. 18. GIF was usedforthe 1st time toshowcase highlightsof the budgetintwitter. 19. PMO India,Finance Minister,NarendraModi were taggedonrelevanttopics. 20. #CGBudget2016 had 9+ lakhreach inTwitterand10+ lakhreach inFacebook.
2.
Reach: 905,104 225+Users tweetedwith#CGBudget2016on9th &
10th March Use of Community Pages
3.
Tweets By Media
4.
Posts
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