A contest was held by Babylon Group on Facebook from July 31 to August 6 to enhance engagement on their social media platforms for Friendship Day. The contest received a massive response and increased page likes by 278 with a total reach of 23,904 and engagement from 1,197 users based on metrics like comments, shares, and post likes. The top performing posts from the contest are also highlighted.

1. Babylon Group : #GuessTheBestBuddies Contest : Report
In order to enhance the engagement & promotion of Babylon social media
platforms, wehad planned a contest on the occasion of Friendship day. We have
received massiveresponsein this contest. The campaign was run on facebook
only. Twitter and Instagramwas used to create a buzz for the contest, and to pull
audience on Babylon group’s facebook page.
The details of contest from 31st
July to 6th
Augustare as follow-
Increasein page likes 278
Total reach 23904
Total number of comments 634
Total number of shares 351
Total number of postlikes 994
Total engaged users 1197

2. Top posts are as follow.