Created the marketing campaign with strategy and tactics to increase Chevy SUV sales by targeting at empty nesters, leveraging the connection of SUV and dogs to spontaneity and rediscovery of self.
The document summarizes Subaru's "Dog Tested. Dog Approved." advertising campaign created by ad agency Carmichael Lynch. The campaign features dogs portraying typical family activities to create an emotional connection with Subaru's target audience of pet owners. It highlights how the campaign humanizes dogs and uses humor to show that if a family of dogs enjoys Subaru, so will families. The campaign was successful in generating over 4 million YouTube views and social media engagement for Subaru.
This presentation was prepared for my Promotional Strategy course. Our objective was to design a campaign for Hershey\'s that would put them into the consumer consideration set in the lead up to Halloween. This is just one in a series of four campaigns we were tasked with developing.
This document provides background information and strategic goals for Rhinegeist Brewery in Cincinnati, Ohio. It includes sections on background, purpose, ideal target customer, positioning, branding, products, services, promotion, lead generation, and a fundraising event. Tables in the appendix cover research, SWOT analysis, brand analysis, competition, generations, culture, sustainability, surveys, and an ideal customer profile. The document aims to help Rhinegeist attract new customers in Greater Cincinnati and Northern Kentucky and increase annual revenue and brand loyalty through updated branding, packaging, websites, events, and appealing to different generations.
The document provides a marketing plan to launch a new Disney & Cruciani collection bracelet line in China. It includes an overview of the Cruciani brand and China luxury market, analysis of target customers, content and strategy plans, and deployment schedule. The strategy aims to promote brand image and social responsibility, increase collection popularity among children/youth, and generate fundraising for a charity. Key activities include a Disneyland event with bracelet crafting, games and lucky draw. Promotion will utilize video, magazines, outdoor ads, social media and celebrity endorsements. The 3-phase deployment plan spans 6 months with awareness, interest and loyalty building objectives.
The document is a presentation for an advertising campaign created by Denise Bagtas for a school requirement. It includes disclaimers noting that while Denise led the group and assembled the presentation, her group members provided assistance. The presentation includes strategies for a radio ad on Magic 89.9, a magazine ad in Cosmopolitan, social media promotion on Facebook, and a music video. Research in the form of a word association survey was also conducted to help inform the campaign's messaging.
The campaign plan summary is as follows:
1) The campaign aims to raise awareness and donations for The Sandbox's "Love Baskets" program among various priority publics including social workers, current volunteers, elementary schools, corporate sponsors, bloggers and a local church.
2) Key objectives include establishing partnerships with 10 stores and 2 schools by certain dates, increasing awareness among various groups by 20-75% and encouraging donations from over 200 parents and customers.
3) The theme is "Show a family they're loved: One basket at a time" and messages tailored to each public emphasize opportunities to help families through donations of items or money.
4) Strategies include distributing materials at stores and events
The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.
The document outlines a marketing campaign plan for Arizona Iced Tea to target college students aged 18-24. The 9-month campaign aims to raise brand awareness by 10% and expand sales by 5% in this demographic. Key tactics include launching a website for students to vote on a new flavor and can design, increased social media presence, and installing vending machines on college campuses. The campaign's success will be evaluated by measuring increased social media engagement, website visits, and sales of Arizona products to this target audience.
The document summarizes Subaru's "Dog Tested. Dog Approved." advertising campaign created by ad agency Carmichael Lynch. The campaign features dogs portraying typical family activities to create an emotional connection with Subaru's target audience of pet owners. It highlights how the campaign humanizes dogs and uses humor to show that if a family of dogs enjoys Subaru, so will families. The campaign was successful in generating over 4 million YouTube views and social media engagement for Subaru.
This presentation was prepared for my Promotional Strategy course. Our objective was to design a campaign for Hershey\'s that would put them into the consumer consideration set in the lead up to Halloween. This is just one in a series of four campaigns we were tasked with developing.
This document provides background information and strategic goals for Rhinegeist Brewery in Cincinnati, Ohio. It includes sections on background, purpose, ideal target customer, positioning, branding, products, services, promotion, lead generation, and a fundraising event. Tables in the appendix cover research, SWOT analysis, brand analysis, competition, generations, culture, sustainability, surveys, and an ideal customer profile. The document aims to help Rhinegeist attract new customers in Greater Cincinnati and Northern Kentucky and increase annual revenue and brand loyalty through updated branding, packaging, websites, events, and appealing to different generations.
The document provides a marketing plan to launch a new Disney & Cruciani collection bracelet line in China. It includes an overview of the Cruciani brand and China luxury market, analysis of target customers, content and strategy plans, and deployment schedule. The strategy aims to promote brand image and social responsibility, increase collection popularity among children/youth, and generate fundraising for a charity. Key activities include a Disneyland event with bracelet crafting, games and lucky draw. Promotion will utilize video, magazines, outdoor ads, social media and celebrity endorsements. The 3-phase deployment plan spans 6 months with awareness, interest and loyalty building objectives.
The document is a presentation for an advertising campaign created by Denise Bagtas for a school requirement. It includes disclaimers noting that while Denise led the group and assembled the presentation, her group members provided assistance. The presentation includes strategies for a radio ad on Magic 89.9, a magazine ad in Cosmopolitan, social media promotion on Facebook, and a music video. Research in the form of a word association survey was also conducted to help inform the campaign's messaging.
The campaign plan summary is as follows:
1) The campaign aims to raise awareness and donations for The Sandbox's "Love Baskets" program among various priority publics including social workers, current volunteers, elementary schools, corporate sponsors, bloggers and a local church.
2) Key objectives include establishing partnerships with 10 stores and 2 schools by certain dates, increasing awareness among various groups by 20-75% and encouraging donations from over 200 parents and customers.
3) The theme is "Show a family they're loved: One basket at a time" and messages tailored to each public emphasize opportunities to help families through donations of items or money.
4) Strategies include distributing materials at stores and events
The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.
The document outlines a marketing campaign plan for Arizona Iced Tea to target college students aged 18-24. The 9-month campaign aims to raise brand awareness by 10% and expand sales by 5% in this demographic. Key tactics include launching a website for students to vote on a new flavor and can design, increased social media presence, and installing vending machines on college campuses. The campaign's success will be evaluated by measuring increased social media engagement, website visits, and sales of Arizona products to this target audience.
The document provides an executive summary and marketing plan for Snapple to revitalize its brand image and appeal to younger consumers. The key points are:
1. Snapple's brand is considered "dated" by younger target audiences and needs to be modernized.
2. The plan is to host "Snapple Revival" music festivals in four cities featuring popular and "revival" artists to engage millennials and generate 4.3 million in TV, social media, radio, and merchandise spending.
3. Surveys found millennials value live experiences and the festivals aim to make Snapple part of shared experiences and increase sales nationwide.
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts ...Liz Paul
What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail.
Learning Objectives
- Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are “better-for-me” and “better-for-the-planet.”
- Shopper journeys plus ideas on how to connect with these progressive consumers at retail.
This document discusses research conducted by Time Inc. on consumer passions. It explores what defines a passion and passionate people. Key findings include that passions become part of identity, are lifelong commitments introduced often from an early age, and fulfill both mental and physical needs. The research also examines how passionate people engage with brands and media related to their passions, and their passions' influence on purchases and spending habits. Passionate people are described as loyal spenders seeking new knowledge and trends who influence others through word-of-mouth.
Starlounge Content Marketing Deck by Chelsea AnthonChelsea Anthon
A Swedish based start up, Starlounge produced international and local content for digital platforms in 12 languages across 15 markets in Europe and Brazil.
In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food systems. For more information, visit http://innovate.berkeley.edu/
This document provides guidance on writing an advertising strategy, including the key components and an example. It discusses developing a big idea and following a four-part structure: 1) Situation Analysis, 2) Objective Statement, 3) Supporting Statement, and 4) Statement of Tone. An example strategy is then provided for the Popeyes brand that goes through each part. Students are then asked to develop their own strategy for the Austin Marathon using the same four-part structure.
The Companion Channel Captivate - Activate - AdvocateBranden Connolly
The document outlines Companion Channel's integrated sponsorship marketing platform that delivers branded content via digital screens and a mobile app to pet owners in animal shelters. It summarizes the opportunity in the pet industry, Companion Channel's solution of connecting shelters and sponsors through digital engagement tools, pilot program insights that found the content helped educate adopters and enhanced sponsors' images, and the product roadmap to expand the on-premise digital screens and develop a mobile app.
6Tribes Tips & Guidelines for Tribe Leaders6tribes
The next generation of social networking is all about micro-communities, hyper-local, shared passions and interests. Genuine people.
6Tribes is at the heart of this.
This is your opportunity to be part of the next big lifestyle trend. Be a tribe leader!
This presentation provides tips 'n tricks and helpful suggestions for 6Tribes tribe leaders.
The document summarizes a workshop hosted by Rainforest Alliance to brainstorm a new global narrative around sustainability that appeals to consumers' shifting values around mindful living. Experts from various organizations presented on consumer trends showing people want brands with purpose that empower meaningful lives. Participants then engaged in creative ideation, developing concepts like "Radius" focusing on local communities and "The Good Collective" rewarding positive actions. The workshop aimed to inspire brands to communicate sustainability through everyday experiences that connect to happiness and continual improvement.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
The marketing team will focus their campaign on promoting the book "Gimme Shelter" to mothers and wives between the ages of 30-50. This target market statistically purchases more books per year than other demographics. The team will create various advertisements, including print ads in local newspapers and sports programs, a YouTube video series, and social media pages on Facebook and Instagram. Their goal is to raise awareness of the book to 30% of the target market and increase sales by 15% by promoting the emotional story and message of transformation contained in "Gimme Shelter".
Huffy aims to target parents aged 35-50 by positioning itself as a brand that helps families spend quality time together. Currently, Huffy is seen as focused on children's bikes. To appeal to parents, Huffy will showcase family-friendly bike designs on its website and emphasize how biking with Huffy can enhance family bonding. Huffy will also use social media, blogs, and mobile to interact with customers and share family photos and videos, establishing Huffy as the go-to brand for the whole family. The goal is for parents to see Huffy as a way to create meaningful experiences with their children.
This document provides details on Ha Nguyen's portfolio and campaign strategies for various clients. It includes concepts for promoting Domino's Pizza using a "Never Eat Alone" theme on social media and engagement tactics. It also outlines branding and content strategies for Aeon Mall Reminds using manga themes. The document discusses target audiences, timelines, media types and processes for digital strategies.
Try The World is a bi-monthly food subscription service that offers 3 subscription options ranging from $33-$39 per box every 2, 6, or 12 months. It aims to generate cultural understanding through authentic foreign food products curated by local chefs. The document analyzes Try The World's customer demographics and behaviors based on website usage and social media engagement to identify opportunities to improve brand awareness and organic reach.
4-H is a global youth organization focused on personal development in areas of head, heart, hands, and health. Members engage in projects ranging from livestock showing to cooking. They learn skills like communication, responsibility, and leadership. The organization aims to help youth reach their full potential and has been inspiring members for over 100 years.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The document provides an executive summary and marketing plan for Snapple to revitalize its brand image and appeal to younger consumers. The key points are:
1. Snapple's brand is considered "dated" by younger target audiences and needs to be modernized.
2. The plan is to host "Snapple Revival" music festivals in four cities featuring popular and "revival" artists to engage millennials and generate 4.3 million in TV, social media, radio, and merchandise spending.
3. Surveys found millennials value live experiences and the festivals aim to make Snapple part of shared experiences and increase sales nationwide.
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts ...Liz Paul
What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail.
Learning Objectives
- Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are “better-for-me” and “better-for-the-planet.”
- Shopper journeys plus ideas on how to connect with these progressive consumers at retail.
This document discusses research conducted by Time Inc. on consumer passions. It explores what defines a passion and passionate people. Key findings include that passions become part of identity, are lifelong commitments introduced often from an early age, and fulfill both mental and physical needs. The research also examines how passionate people engage with brands and media related to their passions, and their passions' influence on purchases and spending habits. Passionate people are described as loyal spenders seeking new knowledge and trends who influence others through word-of-mouth.
Starlounge Content Marketing Deck by Chelsea AnthonChelsea Anthon
A Swedish based start up, Starlounge produced international and local content for digital platforms in 12 languages across 15 markets in Europe and Brazil.
In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food systems. For more information, visit http://innovate.berkeley.edu/
This document provides guidance on writing an advertising strategy, including the key components and an example. It discusses developing a big idea and following a four-part structure: 1) Situation Analysis, 2) Objective Statement, 3) Supporting Statement, and 4) Statement of Tone. An example strategy is then provided for the Popeyes brand that goes through each part. Students are then asked to develop their own strategy for the Austin Marathon using the same four-part structure.
The Companion Channel Captivate - Activate - AdvocateBranden Connolly
The document outlines Companion Channel's integrated sponsorship marketing platform that delivers branded content via digital screens and a mobile app to pet owners in animal shelters. It summarizes the opportunity in the pet industry, Companion Channel's solution of connecting shelters and sponsors through digital engagement tools, pilot program insights that found the content helped educate adopters and enhanced sponsors' images, and the product roadmap to expand the on-premise digital screens and develop a mobile app.
6Tribes Tips & Guidelines for Tribe Leaders6tribes
The next generation of social networking is all about micro-communities, hyper-local, shared passions and interests. Genuine people.
6Tribes is at the heart of this.
This is your opportunity to be part of the next big lifestyle trend. Be a tribe leader!
This presentation provides tips 'n tricks and helpful suggestions for 6Tribes tribe leaders.
The document summarizes a workshop hosted by Rainforest Alliance to brainstorm a new global narrative around sustainability that appeals to consumers' shifting values around mindful living. Experts from various organizations presented on consumer trends showing people want brands with purpose that empower meaningful lives. Participants then engaged in creative ideation, developing concepts like "Radius" focusing on local communities and "The Good Collective" rewarding positive actions. The workshop aimed to inspire brands to communicate sustainability through everyday experiences that connect to happiness and continual improvement.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
The marketing team will focus their campaign on promoting the book "Gimme Shelter" to mothers and wives between the ages of 30-50. This target market statistically purchases more books per year than other demographics. The team will create various advertisements, including print ads in local newspapers and sports programs, a YouTube video series, and social media pages on Facebook and Instagram. Their goal is to raise awareness of the book to 30% of the target market and increase sales by 15% by promoting the emotional story and message of transformation contained in "Gimme Shelter".
Huffy aims to target parents aged 35-50 by positioning itself as a brand that helps families spend quality time together. Currently, Huffy is seen as focused on children's bikes. To appeal to parents, Huffy will showcase family-friendly bike designs on its website and emphasize how biking with Huffy can enhance family bonding. Huffy will also use social media, blogs, and mobile to interact with customers and share family photos and videos, establishing Huffy as the go-to brand for the whole family. The goal is for parents to see Huffy as a way to create meaningful experiences with their children.
This document provides details on Ha Nguyen's portfolio and campaign strategies for various clients. It includes concepts for promoting Domino's Pizza using a "Never Eat Alone" theme on social media and engagement tactics. It also outlines branding and content strategies for Aeon Mall Reminds using manga themes. The document discusses target audiences, timelines, media types and processes for digital strategies.
Try The World is a bi-monthly food subscription service that offers 3 subscription options ranging from $33-$39 per box every 2, 6, or 12 months. It aims to generate cultural understanding through authentic foreign food products curated by local chefs. The document analyzes Try The World's customer demographics and behaviors based on website usage and social media engagement to identify opportunities to improve brand awareness and organic reach.
4-H is a global youth organization focused on personal development in areas of head, heart, hands, and health. Members engage in projects ranging from livestock showing to cooking. They learn skills like communication, responsibility, and leadership. The organization aims to help youth reach their full potential and has been inspiring members for over 100 years.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
3. Chevy SUV Overview & Brand DNA
American
Heritage
Durability
Innovation
Reliability
4. Market Analysis
2016 is the Year of SUVs
7.54% Sales Increase
But 2016 is not the year of Chevy’s SUV
4% Sales Increase
5. Dogs Opportunity
- 54.4MM U.S. households are dog-owners
- 45% of Chevy Truck & SUV owners have
dogs
- 49% of dog owners will make their
purchase
- 56% of dog owners actively seek out cars
and trucks that can accommodate their
dogs
- 20% of dog owners plan to purchase a
new truck or SUV in 2017 (23% in 2018)
Dogs = Opportunity
Source: IAMS & Eukanuba, February 2015
6. Competitor Analysis
Dogs as “Best Buds”
Fun, upbeat, young
Dogs as “man’s best
friend” + “Life enrichers”
Responsible, emotional,
positively impactful
Dogs as The Family
Safe, Fun, Adventurous
Dogs As metaphors for Cars
Funny, lighthearted
Dogs as The Purchase Driver
Dog centric, tidy, not dog as
family
Dogs as Child Substitute
Bringers of Spontaneity!
7. Problem Identification
How does Chevy increase its SUV
sales by associating itself with
dogs while differentiating from
competitors?
8. Segmenting for Dog Owners
The
Naturalist
The
pamperer
The born again
mother/father
The
Adventurer
The
Dominant
The family
matters
9. Segmenting for Chevy Owners
Utility
Size and
Space
Comfort
Size and
Space
The
Adventurer
Power +
Control
“The
Conqueror”
Soccer
Moms
VAN/Wagon
Alternative
(Style)
Safety
10. Segmenting - The Adventurer
The
Adventurer
Emotional
Psychological
Physical
Social
11. New Opportunity (suggested to remove)
The Insight
Both children and pets provide charming spontaneity to the
everyday, and while kids grow independant, pets offer
ongoing surprise and delight of the unexpected to owners
lives
The Opportunity
Match SUV adaptability to the spontaneity and social aspects
of dog ownership to a generation seeking to re-find
themselves after children have left the nest
12. Consumer Insights
The departure of their children
from "the nest" leads to
adjustments in parents' lives to
reexamine their life. They
have the needs to start “an
exciting or remarkable
SPONTANEOUS
ADVENTURE” with their dogs.
Exploring new places
Hoping in your car with no
particular destination in
mind
Going out on your own
Conquering a new
challenge
Unimaginable Freedom
Community
Lifelong Care
Unknown Future
13. Target: Empty Nesters
66% of empty nesters indicate that now that the nest is empty, they are looking to pursue new adventure.
14. Target: Empty Nesters
◉ Male and females aged 45-60 years old
◉ Have dogs / want dogs / love dogs
◉ Needs: “want more free time”, “more time with
significant other” and “focus on self”
15. Target: Persona
- Laura Smith, 49 old years old, female.
- Lives in the suburb of Dallas.
- Her daughter works in San Francisco, and her son
just graduated from high school and went to the
college in Boston.
- She has a 6-year-old golden retriever Belle.
- She is experiencing the transitional time and
excited to have more personal time.
16. “
Objective
To increase sales of Chevy SUVs to previous SUV owners
entering the empty nest life stage by leveraging connection of
SUV and dogs as a path to spontaneity and rediscovery of self.
17. Objectives
Marketing Objective
Increase targeted Chevy
SUVs’ sales by 10% to empty
nesters who have previously
owned SUV’s and have or
support dogs and have the
needs to change a new car.
Behavioral Objective
To be included in the initial
consideration set by empty
nesters and gain a foothold
of perceived relevance, to
ultimately drive purchase
Attitudinal Objective
To be perceived as the most
reliable, auto brand which
loves and supports dogs.
To be perceived as the
brand which best helps
empty nesters champion
their new-found social
independence
19. The umbrella campaign:
“Finding New Trails”
These people are re-finding themselves and looking for a social outlet.
Chevy wants to provide new found freedom with social and
experiential outlets, starting in a grassroots fashion from dealerships
and folding out to national reach and support from the Chevy brand
name.
21. “
Positioning Statement
To empty nesters who are aged from 45 to 60 who love and
support dogs, Chevy is the brand of dependable SUV that helps
them explore the fun of their new life with companionship of
their dogs. (Haley, please help us with wording! )
22. Core Message
“Hey, you’ve got different passengers.”
“START your NEW life!”
”New you, new car!“
“Explore the new journey with your dogs!”
23. Path to Purchase
Make target customers include Chevy
SUV in their initial consideration set by
giving effective triggers
Require close cooperation
with dealerships
Could have effective
Word of Mouth
24. Apertures
Seeking Entertainment
33-43 Hours/wk Avg.
89% of Empty-Nesters
23% post more than once a day
Social Outlet
65% use smartphones to
seek product information
77.5 M Readers
73% Female
32% Boomers
48.12 M Readers
81% Female
Median Age 51.5
25. Media Mix
One to Many
- Facebook group (e.g.
“The Empty Nesters
Community”)
- Posters at the
dealerships
- Public relations in local
communities where
empty nesters
aggregate
One to One
- Dealers’ communication
with customers
- Direct mails with ads
insert, invitation letter
to marketing programs,
etc.
- Emails with ads and
invitation letter
One to All
- TV commercials
- Newspaper ads
- Chevy official websites
- Outdoor billboards
26. Dealership Level Programs
Adventure Safety
Training + Supply
◉ Desire to care for
dogs as well as they
had kids
◉ Leverage
partnerships with
shelters
Supporting Chevy
Shelter Volunteers
◉ For volunteers
registered to walk
dogs for shelters
○ Branded seat
protectors
◉ Offer to loan an
extended cab for
groups who walk
together
Sponsor Dog Park/
Hiking Trails
◉ CSR
◉ Community
presence for
competing
dealerships
◉ Offers outlet for
social activities for
target
◉ Offers a space to
get drivers in
Chevy’s
Local Shelter
Partnerships
◉ Partner with local
shelters
○ Grassroots
◉ “Walk your talk”
○ 3.9 M dogs
enter shelters
annually
○ Greater
purpose +
Connection
Community Outreach Bringing it to the Dealership
27. National Level Programs
New Leash on Life
Partnerships
◉ Partner with
○ Pedigree
○ Petfinder
◉ Aligned target market
◉ Partner with
○ Intellilink/Onstar
○ Dog Centric GPS Plug-in
“Finding New Trails”
Advertising
◉ National Ad Campaign
○ Social
○ T.V.
○ Print
#FindingNewTrails
Challenge
◉ New Model Raffle
○ Pictures of getting
out and doing what
you love
○ Check in at Chevy
GPS locations
◉ Show shelter Dogs the
Chevy way
Partnerships Advertising Engagement
28. Marketing Programs
Walk Dogs by
Chevy
Invite empty nesters
to go hiking trails to
walk their dogs or
shelter dogs by
driving their cars or
Chevy SUV (a sneaky
way of test drive).
Bring Chevy to
You
Bring Chevy SUV
models to the places
where dog
owners/lovers
aggregate like dog
beach with dog
related gifts.
Customers can know
more about Chevy’s
passion towards dogs.
Test Drive with
Your Dog
Invite empty nester
dog owners to test
drive Chevy with their
dogs.
Chevy Dog
Carnival
Invite empty nesters
to the local dealership
to attend the Dog
Carnival. The event
includes games,
contests, free photos,
free food (which
could cooperate with
dog food brand).
All programs encourage customers to take pictures and post them with hashtag #FindNewTrails
on social media.
29. Implementation Schedule
Dealerships National
Partner With Local
Shelters
● Dog Safety
● Dog Test
Drives
● Annual
Donations
Dog Park
Sponsorship
● CSR
● Park and
Ride
● Partner with
Pedigree
● Petfinder
“New Leash on
Life”
National Ad
Campaign “Finding
new Trails”
● Social
● Television
● Print
In dash GPS
Adventure Finder
Plug in
#FindNewTrails
Challenge
● New Model Give
Away
● Show shelter
Dogs the Chevy
way
Seat Covers for
Chevy Shelter
Volunteers
● Borrow a
Chevy
31. “
Trigger
Awareness
Consideration
Initial/Active
Post Purchase
Experience
Moment Of
Purchase
Loyalty Loop
Kids moving out, driving need
to re-find themselves + Fill
Spontaneity Gap
Partnerships
● Petfinder
● CANWI
● PURINA
CSR by Dealerships
Advertising Efforts
By reaching out to this
“invisible” powerhouse Market
● Advertising Efforts
● Test drives in action
Continue relationship with GPS
add Ins, Facilitation of social
groups, and Parks
Doggie Test Drives
Providing harnesses &”seat
belts”