The document discusses Chery, a leading Chinese automaker. It outlines China's growing auto market and industry. Chery has experienced rapid growth, doubling its output in 2.5 years. However, quality issues have inhibited exports. The document recommends Chery continue improving quality control through implementing quality management systems. It also suggests Chery leverage its strengths in green technology and cost leadership. Chery is advised to further expand internationally in emerging markets and build its brand through these regions. Maintaining financial flexibility and control will help Chery gain competitive advantages.