Contoso helps organizations foster collaborative thinking and workplace innovation through closing feedback loops and agile frameworks. Their pitch deck outlines problems in the market like a lack of easy-to-use products that fully address consumer needs, as well as their solution to create a simple, stylish, and niche product for Gen Z. The product will be uniquely designed with consumer input and testing to be the first beautiful and functional option that saves costs. The company's research-based business model develops minimalist products dedicated to underserved markets.