Between competition and collaboration is the imaginative identification and use of human trust. When businesses first decide to work together, they often have concerns about exposing internal details for fear it could harm them. There are fears from both the business owners worried about losing their competitive edge and employees worried about their jobs. While legitimate trade secrets like formulas need protection, most collaboration does not involve that level of intellectual property and usually involves things like pricing, product details, or customer lists. Businesses may hide some realities or encourage perceptions to protect themselves. To explore collaboration, businesses need to develop trust with people of good character that they can be honest with. One way to develop trust is by being open about secrets, especially with competitors,