Pitch Perfect
(or “I’m tired of eating noodles!”)


                    Martin Walfisz
CASE STUDY:
THE PLANETO PITCH
27 SLIDES + APPENDICE
€ 1 000 000+
  (in 3 rounds)
THE FOUNDERS
2 SLIDES
THE VISION & PRODUCT
8 SLIDES
Whoa!
Isn’t that a bit overwhelming!?
Planeto is a Quiz Platform,
    not a single quiz game…

Talking about platforms and technology
        is generally a good thing.
THE MARKET
6 SLIDES
THE BUSINESS
6 SLIDES
THE INVESTMENT OPPORTUNITY
1 SLIDE
THE TWIST
1 SLIDE + APPENDICE
LESSONS LEARNED
Prepare a Short Pitch
• Sometimes you only have 5 minutes

• 6 slides
  1.   Founder’s background (if it adds value)
  2.   Your product/service (make it count!)
  3.   The current market (and your raison d'être)
  4.   Financials
  5.   What do you want from the potential investor?
  6.   Any secret twist?
Your Mindset
• Be very clear about what you
  pitch

• Listen & adapt to your audience
   – If it’s boring, you’re doing
     something wrong!


• Find the right balance between
  long-term vision and “get the
  business off the ground”

 I typically err on the side of conveying
   too much vision & long-term plans…
Practice, practice, practice…
• The pitch is a live performance

• The investor invests in the
  person, not the plan

• Understand the eye of the
  beholder

• Live practice…
   1.   Friends
   2.   No-money contacts
   3.   Smaller business angels
   4.   Established business angels &
        VCs
Improve, improve, improve…
• After every pitch, ask yourself
  what can be improved…

   – Did the audience understand your
     idea?
   – Did they understand the market?
   – Did they understand the business
     and financials?

• …and then improve it
  immediately!

• Your deck is a living, breathing
  business plan…
Your [IRL] Network

• Meet people!
   – Someone always knows
     someone, that knows
     someone, that knows
     someone with money…


• Grab two lunches and
  five coffee-breaks every
  day
Understand the VC language
  •   Shares            •   Stock options
  •   Value per share   •   Equity
  •   Ownership         •   Convertible loan
      percentage        •   Dilution
  •   Preferred stock   •   blah and blah…
Company Valuation

Valuation methods:
1. Faith
2. Users/Customers
3. Revenue
4. Profit

It’s your valuation – be in control
       (but be reasonable)
Closing a round
• Takes time and effort
   – For me it’s very emotionally exhausting

• Set a deadline
   – …and then hope that those verbally committed are still
     onboard

• Don’t forget the formal process
   – Do you have the right to issue new shares?
   – Register with authorities

• Share holders agreement
   – Get a good lawyer!
Some final advice
• Figure out a vision and business idea that you truly believe in –
  your PASSION is key!

• You really can do anything – it just takes time and effort

• When things go wrong, cry for 24 hours, then wake up and fix
  the problem

• Raising money takes a lot of effort – bootstrap for as long as
  you can (noodles are good!)

• …but avoid asking for money when you are desperate
THANK YOU!

Chasing venture capital

  • 1.
    Pitch Perfect (or “I’mtired of eating noodles!”) Martin Walfisz
  • 2.
    CASE STUDY: THE PLANETOPITCH 27 SLIDES + APPENDICE
  • 3.
    € 1 000000+ (in 3 rounds)
  • 7.
  • 10.
    THE VISION &PRODUCT 8 SLIDES
  • 17.
    Whoa! Isn’t that abit overwhelming!?
  • 19.
    Planeto is aQuiz Platform, not a single quiz game… Talking about platforms and technology is generally a good thing.
  • 21.
  • 29.
  • 37.
  • 39.
    THE TWIST 1 SLIDE+ APPENDICE
  • 41.
  • 42.
    Prepare a ShortPitch • Sometimes you only have 5 minutes • 6 slides 1. Founder’s background (if it adds value) 2. Your product/service (make it count!) 3. The current market (and your raison d'être) 4. Financials 5. What do you want from the potential investor? 6. Any secret twist?
  • 43.
    Your Mindset • Bevery clear about what you pitch • Listen & adapt to your audience – If it’s boring, you’re doing something wrong! • Find the right balance between long-term vision and “get the business off the ground” I typically err on the side of conveying too much vision & long-term plans…
  • 44.
    Practice, practice, practice… •The pitch is a live performance • The investor invests in the person, not the plan • Understand the eye of the beholder • Live practice… 1. Friends 2. No-money contacts 3. Smaller business angels 4. Established business angels & VCs
  • 45.
    Improve, improve, improve… •After every pitch, ask yourself what can be improved… – Did the audience understand your idea? – Did they understand the market? – Did they understand the business and financials? • …and then improve it immediately! • Your deck is a living, breathing business plan…
  • 46.
    Your [IRL] Network •Meet people! – Someone always knows someone, that knows someone, that knows someone with money… • Grab two lunches and five coffee-breaks every day
  • 47.
    Understand the VClanguage • Shares • Stock options • Value per share • Equity • Ownership • Convertible loan percentage • Dilution • Preferred stock • blah and blah…
  • 48.
    Company Valuation Valuation methods: 1.Faith 2. Users/Customers 3. Revenue 4. Profit It’s your valuation – be in control (but be reasonable)
  • 49.
    Closing a round •Takes time and effort – For me it’s very emotionally exhausting • Set a deadline – …and then hope that those verbally committed are still onboard • Don’t forget the formal process – Do you have the right to issue new shares? – Register with authorities • Share holders agreement – Get a good lawyer!
  • 50.
    Some final advice •Figure out a vision and business idea that you truly believe in – your PASSION is key! • You really can do anything – it just takes time and effort • When things go wrong, cry for 24 hours, then wake up and fix the problem • Raising money takes a lot of effort – bootstrap for as long as you can (noodles are good!) • …but avoid asking for money when you are desperate
  • 51.